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Educational Articles for Your Health & Wellness Product-Based Business
Are you struggling to find the right health and wellness strategies to find engage and grow your audience? It’s understandable. Even though there are a ton of strategies for growing your audience, finding the suitable one for your brand can be daunting. Besides, even though technology has eased the connection between brands and audiences, getting…
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The rise of information technology has led to greater access to knowledge and information. We can now find anything we want online, at any given time. But not only is the internet an enormous source of knowledge, but it also has its pros and cons. As with most things in life, there are benefits as…
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Despite the fact that startup mortality is increasing, large health and wellness brands like Lululemon Athletica, L’Oreal, Coty, and Fitbit continue to grow stronger and larger every year. According to the US Bureau of Labor Statistics, 20% of startups fail during the first year of operation, 45% fail within five years, 65% fail within…
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Skincare products are rising in popularity — and you need to seize this opportunity to make your skin care brand stand out. Though consumers were already prioritizing skincare over cosmetics more than a year before the pandemic, L’Oréal’s Marc Toulemonde states that the global event further accelerated the process. In fact, cosmetics sales declined by 12% at…
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Power of Social Media Nowadays, no respectable brand out there goes about promoting its products without a killer social media strategy. And neither should you! Let’s face it, social media has become a quintessential component in marketing, and you only need one brief look at the world today to figure out why, and how. And…
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Social media is a great tool for promoting an online presence and a platform for engaging with current and prospective customers. Some social media users find professionals online to inquire about health matters because they get more rewards with minimal investment. Health and wellness social media marketing enables you to be effective at work and…
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Just a few decades ago, wellness businesses operated in the dark when it came to the specific needs and desires of their target markets. Nowadays, however, businesses of all sizes have the power of big data to drive more accurate, data-based customer engagement and retention strategies. Thanks to big data, small businesses can now…
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The most fascinating thing about today’s audiences is that they are more informed than any other group in history. Thanks to modern-day communication channels and hyperactive social media, consumers are now empowered at many levels. This ability to calculate what’s good for them and awareness about their well-being has created a new market dynamic…
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The wellness industry is competitive. With thousands of wellness brands to compete with, how does your brand stand out? Some bigger brands like Headspace are able to target a general market, while other smaller brands focus on niche markets. But there’s a way to get the best of both worlds. For brands that both…
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