Blog
Educational Articles for Your Health & Wellness Product-Based Business
If this is the year that you launch your online beauty business, or perhaps your existing beauty site needs some TLC, it’s time to get to work!As a cosmetics business, your website plays a huge role in driving revenue, engagement, customer acquisition and retention, and brand reputation, so putting your efforts into creating a website…
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There’s no denying the power of subscription services when it comes to growing your beauty business. Not only does it offer customers a more convenient and affordable way to purchase the products they need, but it also gives you the opportunity to build relationships with your customers, create loyalty, and gradually increase your number of…
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With the beauty industry generating more than $100 billion in annual worldwide revenue, it’s no surprise that it’s such a competitive market. Thousands of beauty brands vie for a slice of that ever-increasing pie, from the established giants of the industry to fresh-faced startups looking to make an instant impact. In such a competitive industry,…
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Brand awareness is an essential element that contributes to the success of any business. If you are an avid business marketer, you will realize that some people brand themselves as Nike people, Apple people, and many others. This is exactly the power of brand awareness and how much you can achieve in business if you…
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Self-care isn’t just about physical health — it is about mental, emotional, and spiritual wellness as well. It involves taking time for yourself in ways that are both fun and practical. It can be as simple as going on a walk with your dog or spending time in nature. But it can also be something…
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Today, health and wellness brands have the chance to do more than just sell products. You have the power to provide consumers with the knowledge they need to make better choices for their own health! In fact, one of the best ways to drive traffic to your brand’s digital assets is by writing health and…
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There are more than a hundred hair care brands in the United States alone. Many of them have already made a connection with their target audience and established themselves as experts. So, if you are just starting out with your brand or are trying to get to the next level (like get into major retailers)…
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Your skincare logo is your unique brand identifier, and the right design can not only set your brand apart but also evoke a sense of belonging in your customers. Oftentimes, skincare entrepreneurs embark on a rebranding strategy when it’s time to scale up, get into major retailers, and sell more products. Whether you are rebranding…
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Branding is a strategy for differentiating your business from the competition and establishing a positive relationship with your customers. Since it is a saturated space, branding for cosmetics can be difficult, but it is also an important part of your business. So, how do you do it? How do you create a beauty brand that…
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