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Educational Articles for Your Health & Wellness Product-Based Business

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How to Make a Website for Your Wellness Center

By Collaborative Post | November 17, 2022
woman standing at the front desk of a wellness center

This is a guest post for the Aventive Studio blog written by Eleanor Hecks. A gorgeous website is one of the best ways to reach new clients and advertise your wellness center online. When people first start looking for the services you offer, they’re most likely to turn to search engines. They’ll type in a local search such…

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8 Best Cosmetic Packaging Design Examples

By Kady Sandel | November 15, 2022
fenty cosmetic packaging

The cosmetic industry is thriving more than ever before. The beauty business is one such cultural domain that radiates outward. Researchers predict that the worldwide cosmetic packaging market will soon be worth $31.8 billion. Although cosmetics have always been considered a staple of women, modern times have shown that anyone can benefit from them. We…

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How to Increase Brand Awareness for Your Skincare Business

By Kady Sandel | October 28, 2022
woman wearing a clay skin care mask

Brand awareness represents how target audiences engage with your skincare brand. High-awareness brands are often ‘trending’ and are invariably the ‘talk of the town’. There is no obvious metric to determine brand awareness or value. Nonetheless, brand awareness is incredibly crucial for commercial viability. The higher the brand awareness, the higher the familiarity with your…

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10 Effective Ways to Promote Your Health and Wellness Website

By Kady Sandel | October 21, 2022
health wellness website marketing on a laptop

To succeed in the skincare, cosmetics, or wellness industries, a social media channel alone is not enough. Even a mediocre website is not enough! You need an incredible wellness industry website that makes it easy for your customers to fall in love with your brand, and even easier for them to purchase your products and…

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How to Get Your Beauty Brand into Retail Stores

By Kady Sandel | October 13, 2022
beauty branding example

The beauty industry is an incredibly crowded space. With so many brands and products to choose from, it can be difficult to stand out from the crowd. That’s why it is important to have a clear vision of what you want your cosmetics & beauty brand to represent and do. As beauty products become more…

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5 Essential Content Marketing Strategies for Skincare Brands

By Kady Sandel | October 8, 2022
woman writing down skincare content ideas

Consumers are bombarded by thousands of ads daily. Unfortunately, as a result, they have become numb to brand communication. And this isn’t new. Even before digital numbness took over businesses and marketers, reports of consumers becoming unresponsive to ads date back to the early 2000s. Add to that the shrinking attention span and we can…

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How to Start a Skincare Business

By Kady Sandel | September 22, 2022
skin care branding example

The skincare industry in the US generated about $89.5 billion in revenue in 2018, so if you’re passionate about the skin care industry and want to join in, it makes sense to cash in on the opportunity and start a skincare line. A slight problem, though: When everybody seems to be hopping on the bandwagon,…

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How to Boost Your Wellness Product Sales in Q4 and Beyond

By Collaborative Post | September 16, 2022
skincare packaging on a white shelf

This is a guest post for the Aventive Studio blog written by Eleanor Hecks. Are you looking for ways to finish the year strong and bring in new clients? The fourth quarter of the year is a good time to offer specials for events such as Black Friday and Cyber Monday. You’ll gain new clientele more easily than…

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Private Labeling vs. White Labeling: Which Is Better for Your Skincare Line?

By Kady Sandel | September 11, 2022
skincare packaging designs in a store

Before you begin conceiving formulations and marketing strategies for building a successful skincare business, you need to know all your options. That means looking up what type of skincare business suits you best before you search for how to start a skincare business. If you have been oscillating between private and white labeling your skin…

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