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Educational Articles for Your Health & Wellness Product-Based Business

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8 Marketing Strategies for the Beauty Industry

By Kady Sandel | June 27, 2022
woman holding cosmetics packaging

Marketing can easily become a guessing game. Everyone has their own opinions, and no single strategy is right for every beauty and cosmetics business!Since branding and marketing can be daunting, here are 8 marketing strategies that you should incorporate into the success of your beauty brand. 1.  Establish a Digital Presence Only 2.5% of customers…

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How to Start a Candle Business

By Kady Sandel | June 3, 2022
candles in a diamond shape

There is more to starting a candle business than picking out some scents, choosing a name, and getting some pretty tins. While you don’t need a ton of start-up capital or buyers, it does demand some time, commitment, and hard work from you.   This article will help get you going in the right direction,…

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How Professional Photography Can Boost Your Skincare Brand

By Collaborative Post | June 2, 2022
woman applying skincare products in mirror

Written by Emily Cooper, Writer at Oliver Wicks Developing a successful skincare and wellness brand involves clever marketing, hard work, and well-considered decisions. The quality of photography you choose is a signifier of the quality of your brand. Your readers will recognize premium photography, and associate that quality with your product.   Humans, whether we realize it…

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How to Select a Manufacturer for Your Self Care Products

By Kady Sandel | May 26, 2022
woman using bath and body products

Selecting a manufacturer for your self care products is one of the most important long-term business decisions that you will ever make.   The wrong choice can result in poor product quality as well as costly delays in the launch — not to mention poor reputation in the market if they end up in your…

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The Wellness Industry: A Profitable Business Niche

By Collaborative Post | May 19, 2022
yoga teacher building brand awareness

This is a collaborative post for the Aventive Studio blog written by Melissa Harmon.   As an online business owner, it is important to find the right market and reach the right audience. It is not advisable to be so broad. Businesses can go for a large market, but the competition can be pretty high.…

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How to Sell More Self Care Products

By Kady Sandel | May 9, 2022
sign that says self care isn't selfish

It is no secret that the beauty and wellness industries are booming right now. And while some of this can be attributed to millennials’ overall health and wellness obsession, it has a lot more to do with the fact that people are finally starting to prioritize self care.   So, it doesn’t come as a…

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How to Make Sure Your Wellness Business Has Longevity

By Kady Sandel | April 30, 2022

Wellness has become an important aspect of everyone’s life – more so since the pandemic began. Because of this, many businesses are addressing market demands.   GlobeNewswire reports that the wellness industry had an estimated value of over $4.4 billion in 2021. The increase in more sedentary lifestyles due to the lockdown restrictions implemented in early…

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How Many Products Your Beauty Brand Needs to Launch

By Kady Sandel | April 18, 2022
eyeshadow palettes and beauty products

The right number of products for a new beauty brand to launch with varies based on the resources available, but generally speaking, three to six items is the ideal range.   The goal is to validate your brand and learn from early customers before making a big investment in more products or packaging. Aiming for…

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How Fast Is the Skincare Industry Growing?

By Kady Sandel | April 3, 2022
skincare products on a table

The global skincare industry has almost doubled in the last decade and is now worth well over $160 billion per year. And there are various reasons that skincare is so popular and why it’s growing at such a rapid rate.   The natural move towards healthier lifestyles is having an impact on every area of…

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