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Educational Articles for Your Health & Wellness Product-Based Business

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How Much Does It Cost To Rebrand A Skincare Business?

By Kady Sandel | June 5, 2023
Packaging design for a skincare

As the beauty industry evolves and consumer demands shift, it is becoming increasingly important for skincare brands to adapt and evolve. Rebranding skincare companies keeps them relevant and attracts new customers. This blog post explores the fascinating world of rebranding and the costs of reinventing a skincare business. It will help startups and established brands…

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Health and Wellness: What Makes CPG Brands Grow Fast?

By Kady Sandel | May 29, 2023

A 2022 report revealed that consumers assess CPG products using “six dimensions: health, fitness, nutrition, appearance, sleep, and mindfulness.” And the dissatisfaction level among CPG consumers is significant with about 40% demanding more from brands. Since the CPG market is so competitive, achieving rapid growth requires strategic planning, innovation, and a deep understanding of consumer…

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9 Elements For Creating a High-Converting CPG Website

By Kady Sandel | May 22, 2023
high-converting CPG skincare website

As we all know, an engaging, high-converting website can make or break a CPG business. The CPG market was worth $2060 billion in 2021, and it is expected to reach $2808 billion by 2030, growing at a CAGR of 3.5%. Hence, with exponential growth, CPG brands must ensure their online presence is captivating and effective…

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5 Essential Tips For Managing Your Beauty Business’s Online Presence

By Collaborative Post | May 3, 2023
Beauty brand

With social media and e-commerce platforms playing a significant role in consumer purchasing decisions, it’s important for beauty brands to have a strong and positive online presence that resonates with their target audience.  By carefully curating their online presence through engaging social media content, a user-friendly website, great marketing campaigns and more, beauty brands can…

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Full Rebrand vs. Brand Refresh: Which Is Right for Your Health and Wellness Product?

By Kady Sandel | April 29, 2023
strawberry protein powder in a glass

If you’re looking to make changes to your health and wellness product’s branding, it is essential to understand the difference between a full rebrand and a brand refresh. Both approaches can be effective, but they serve different purposes and require different levels of investment. Let’s dive deeper! Aventive Studio is a full-service branding agency that…

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Makeup Sales Made Simple: How to Sell Makeup Online

By Kady Sandel | April 28, 2023
best makeup packaging

Makeup is a huge part of the beauty industry’s recent boom in popularity and profitability. The worldwide cosmetics market is expected to grow past $463.5 billion! To successfully make a name for your cosmetics business in this competitive environment, you will need a solid brand strategy that sets you apart from the crowd and creates…

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5 Ideas to Scale Your Health and Wellness E-Commerce Business

By Collaborative Post | April 21, 2023
health and wellness ecommerce business

The competition in the health and wellness industry is heating up. The more than $3 trillion global sector consists of numerous players trying to grab a bigger slice of the market pie. If your business has reached a standstill, it might be time to revitalize your operations to keep pace with this fast-growing industry. But…

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10 Benefits of Rebranding a Skincare Line

By Kady Sandel | April 3, 2023
skincare rebranding strategy

Are you struggling to differentiate your skincare line from competitors? Are you finding it hard to capture customers’ attention in a crowded market? Then, it may be time to consider rebranding your skincare line. Rebranding can be an effective tool for businesses looking to refresh their image, attract new customers, and drive growth. In the…

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