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Educational Articles for Your Health & Wellness Product-Based Business
Health and wellness is a booming industry. Many people want to give importance to their overall health to avoid illness and improve the quality of their life. As a result, the global wellness market was worth $4.4 trillion in 2022. By 2025, it is expected to reach $6.9 trillion.While many health and wellness businesses have become successful…
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In the ever-evolving world of holistic health, creating a strong brand is essential to stand out in a crowded marketplace. A well-defined brand strategy not only helps you differentiate your business but also establishes credibility, fosters trust, and attracts your target audience. Let’s delve into the intricacies of branding your holistic health business. What is…
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Successful food and beverage packaging goes beyond functionality; it serves as a powerful branding tool. As a brand competing in a saturated space, you need to create packaging that captures consumer attention, communicates your brand values, and enhances the overall consumer experience. Let’s dive deeper to understand what makes packaging successful in the food and…
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Packaging is key to some of your most important sales. It is where customers first see your brand, and the packaging can make or break a product. Whether you are selling a new product or re-launching an existing one, creating eye-catching packaging is key to driving sales and boosting customer engagement. If you are unsure…
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Today, we’re diving headfirst into a topic that’s as vibrant and diverse as the beauty industry itself – the fascinating world of lipstick and lip balm packaging. We all know that the power of a great cosmetic product isn’t just in its formula but also in the package that holds it. Imagine entering a store…
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There’s something innately human about the art of storytelling. For as long as history dates back, mankind has relied on stories to communicate, connect, and create shared meaning. This age-old practice has survived centuries of technological advancement, and its inherent power remains undiluted even today. In fact, storytelling has found a new arena to flex…
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As the beauty industry evolves and consumer demands shift, it is becoming increasingly important for skincare brands to adapt and evolve. Rebranding skincare companies keeps them relevant and attracts new customers. This blog post explores the fascinating world of rebranding and the costs of reinventing a skincare business. It will help startups and established brands…
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A 2022 report revealed that consumers assess CPG products using “six dimensions: health, fitness, nutrition, appearance, sleep, and mindfulness.” And the dissatisfaction level among CPG consumers is significant with about 40% demanding more from brands. Since the CPG market is so competitive, achieving rapid growth requires strategic planning, innovation, and a deep understanding of consumer…
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As we all know, an engaging, high-converting website can make or break a CPG business. The CPG market was worth $2060 billion in 2021, and it is expected to reach $2808 billion by 2030, growing at a CAGR of 3.5%. Hence, with exponential growth, CPG brands must ensure their online presence is captivating and effective…
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