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Educational Articles for Your Health & Wellness Product-Based Business

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How to Use Photography to Tell Your Skincare Brand’s Story

By Collaborative Post | January 10, 2022
skincare product photographer holding a camera

This is a guest post for the Aventive Studio blog written by Amy Grace. To take your storytelling product photography to a whole new level, you can’t just start taking some random photos — especially if you’re directly involved in a skincare brand where precision and perfection matter a lot.   Since storytelling photography is…

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How to Design Skincare Packaging

By Kady Sandel | January 3, 2022

The secret’s out! The formula for your skincare is only as successful as its appearance and marketing campaigns.   Let’s face it, Cetaphil is an exception. Not all brands can afford to package good formula in unimaginative design elements and still make millions out of it.   More often than not, skincare brands need to…

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The 7 Most Common Mistakes on Wellness Landing Pages

By Collaborative Post | January 3, 2022
skincare website design on a screen

This is a guest post for the Aventive Studio blog written by Alex Buzan. In the online world, the first impression is the one that truly matters. It is a crucial step to create long-term value and provoke positive emotions.   But still, many marketers overlook the importance of having an attractive landing page. One…

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The Best Materials for Skincare Packaging

By Kady Sandel | December 8, 2021
three types of skincare product packaging

The skincare industry is huge. Just look in the nearest department store and you will find an eye-popping assortment of face and body products: toners, moisturizers, exfoliators, cleansers, masks, peels, moisturizers and so much more. So, how do you stand out?   Packaging is one of the most important aspects of marketing and selling your…

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How to Start Your Wellness Business and What to Focus On at the Beginning

By Collaborative Post | December 2, 2021

Starting any company is a big step in a person’s life. Financial issues aside, governing a business, expanding it, and keeping it on a good trajectory will require you to be diligent, committed, and able to think on your feet.   The wellness industry, fortunately, offers dozens of opportunities, whether it be teaching yoga, running…

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5 Fulfilling Career Paths for Health and Wellness Graduates

By Collaborative Post | December 1, 2021
wellness entrepreneur holding purple dumbbells

Earning a degree is one of the most valuable investments to make in yourself and your business. Graduates with degrees in health and wellness are able to bring a higher level of education to their work that results in greater trust and higher satisfaction from their customers.   If you’re still thinking of ways to…

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Wellness Branding: How to Sell Your Products

By Collaborative Post | November 24, 2021

This is a guest post for the Aventive Studio blog written by Aziz Nicleson. If you own a wellness brand, you know how important it is to attract and maintain new customers. You also know that staying competitive in this industry requires diverse marketing strategies.   Wellness branding is one of the most effective ways…

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4 Types of Content Your Wellness Brand Can Benefit From

By Collaborative Post | November 22, 2021
wellness brand making video content

This is a guest post for the Aventive Studio blog written by Eleanor Hecks.   Many creators are posting content on the internet these days, which can be problematic in driving awareness for your brand because there is a lot of competition. However, the proper marketing strategy can benefit your wellness brand in many ways.…

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SEO Tips for Getting Your Wellness Business More Organic Traffic

By Collaborative Post | November 17, 2021
wellness entrepreneur working on seo on a laptop

When it comes to the health and wellness niche, the competition is fierce. Having a beautiful website alone will not increase sales and bring new customers.   Suppose you are a small business that wants to get more exposure for your wellness business. In that case, the best way to increase visibility is through utilizing…

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