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Educational Articles for Your Health & Wellness Product-Based Business

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How to Sell More Self Care Products

By Kady Sandel | May 9, 2022
sign that says self care isn't selfish

It is no secret that the beauty and wellness industries are booming right now. And while some of this can be attributed to millennials’ overall health and wellness obsession, it has a lot more to do with the fact that people are finally starting to prioritize self care.   So, it doesn’t come as a…

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How to Make Sure Your Wellness Business Has Longevity

By Kady Sandel | April 30, 2022

Wellness has become an important aspect of everyone’s life – more so since the pandemic began. Because of this, many businesses are addressing market demands.   GlobeNewswire reports that the wellness industry had an estimated value of over $4.4 billion in 2021. The increase in more sedentary lifestyles due to the lockdown restrictions implemented in early…

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How Many Products Your Beauty Brand Needs to Launch

By Kady Sandel | April 18, 2022
eyeshadow palettes and beauty products

The right number of products for a new beauty brand to launch with varies based on the resources available, but generally speaking, three to six items is the ideal range.   The goal is to validate your brand and learn from early customers before making a big investment in more products or packaging. Aiming for…

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How Fast Is the Skincare Industry Growing?

By Kady Sandel | April 3, 2022
skincare products on a table

The global skincare industry has almost doubled in the last decade and is now worth well over $160 billion per year. And there are various reasons that skincare is so popular and why it’s growing at such a rapid rate.   The natural move towards healthier lifestyles is having an impact on every area of…

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How to Promote Your Health and Wellness Brand on Social Media

By Collaborative Post | March 25, 2022
tea branding in a pot

It is a fact that social media has made advertisement easier than before. Now, traditional marketing does not seem reliable especially when it comes to promoting health and wellness brands. These days, social media hype is real and people show interest when they find something useful on this platform.   If you are running a…

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The Best Wellness Products at the 2022 SXSW Wellness Expo

By Kady Sandel | March 18, 2022
sxsw wellness expo

Photo by Matthew Bradford As the CEO and brand strategist of a wellness branding agency here in Austin, the SXSW Wellness Expo is my favorite event of the year!   South by Southwest (SXSW, or “South By” to locals) is an annual festival in Austin Texas that features speakers, concerts, film premieres, and tons of…

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Why Your Health and Wellness Business Needs a Blog

By Collaborative Post | March 17, 2022
essential oil branding on a white background

This is a guest post for the Aventive Studio blog written by Eleanor Hecks. Running a health and wellness business means sharing the way you see the world and your passion for helping others get healthy.   Standing out from other companies and coaches is crucial to success. One thing you can do to share…

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5 Branding Tips for Successful Salon Owners

By Collaborative Post | March 15, 2022

The salon business is one of the longest surviving in history. It has transcended the ages and remains an essential industry in society regardless of class, location, or season.   According to SBDCNet, there are around 80,000 hair care establishments in the United States of America alone.   Also, Statista estimates that the beauty salon…

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How to Start a Skincare Line

By Kady Sandel | February 13, 2022
woman using skincare line in bathtub

The global skincare industry is projected to reach $200.25 billion by 2026. But anybody who has watched enough Shark Tank would know that you should never estimate your business’s success rate based on the size of the industry you are working in!   So, what does it take to start a skincare line then? What…

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