Skip to content


Educational Articles for Your Health & Wellness Product-Based Business

particle1 particle2 particle1 particle2
Ellipse 9 (1)

Makeup Sales Made Simple: How to Sell Makeup Online

By Kady Sandel | April 28, 2023
best makeup packaging

Makeup is a huge part of the beauty industry’s recent boom in popularity and profitability. The worldwide cosmetics market is expected to grow past $463.5 billion!To successfully make a name for your cosmetics business in this competitive environment, you will need a solid brand strategy that sets you apart from the crowd and creates an…

Read More

5 Ideas to Scale Your Health and Wellness E-Commerce Business

By Collaborative Post | April 21, 2023
health and wellness ecommerce business

The competition in the health and wellness industry is heating up. The more than $3 trillion global sector consists of numerous players trying to grab a bigger slice of the market pie. If your business has reached a standstill, it might be time to revitalize your operations to keep pace with this fast-growing industry. But…

Read More

10 Benefits of Rebranding a Skincare Line

By Kady Sandel | April 3, 2023
skincare rebranding strategy

Are you struggling to differentiate your skincare line from competitors? Are you finding it hard to capture customers’ attention in a crowded market? Then, it may be time to consider rebranding your skincare line. Rebranding can be an effective tool for businesses looking to refresh their image, attract new customers, and drive growth. In the…

Read More

9 Retail Business Strategies to Level Up Your Skincare Brand

By Collaborative Post | March 29, 2023
four bars of soap on a ceramic plate with a pink backdrop

Finding profitability and recognition are the biggest requirements of a successful skincare brand. But things can look bleak when you’re first starting out. Getting the eyeballs you crave is tough. Not to mention the effect it has on your self-confidence is alarming. As you see, so many beauty startups come and go. It can become…

Read More

Top 7 Wellness Packaging Tips to Sell More Products

By Kady Sandel | March 24, 2023
wellness packaging

According to research conducted by Ipsos, 72% of shoppers say that packaging design influences their purchasing decisions. This means that your wellness packaging plays a critical role in attracting and retaining customers! In today’s health-conscious world, consumers seek products that not only offer wellness benefits but also align with their values and preferences. To succeed…

Read More

6 Types of Rebranding for Health & Wellness Businesses

By Kady Sandel | March 22, 2023
woman with an essential oil diffuser working on rebranding wellness products

In the health and wellness industry, keeping your brand fresh and relevant to your target audience is essential. As the landscape evolves, businesses must adapt and change their branding strategies. There are several ways to rebrand a health and wellness business; each type can help achieve different goals. Whether you want to rebrand your health…

Read More

4 Things That Every Beauty Website Needs

By Collaborative Post | March 10, 2023
makeup brushes and beauty products on a black counter

If this is the year that you launch your online beauty business, or perhaps your existing beauty site needs some TLC, it’s time to get to work! As a cosmetics business, your website plays a huge role in driving revenue, engagement, customer acquisition and retention, and brand reputation, so putting your efforts into creating a…

Read More

How Adding a Subscription Service Can Grow Your Beauty Business

By Collaborative Post | March 9, 2023
man packing a beauty brand subscription box

There’s no denying the power of subscription services when it comes to growing your beauty business. Not only does it offer customers a more convenient and affordable way to purchase the products they need, but it also gives you the opportunity to build relationships with your customers, create loyalty, and gradually increase your number of…

Read More
Scroll To Top