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What is the difference between branding and marketing?

By Kady Sandel | September 9, 2019
difference between branding and marketing

People in the entrepreneurship and startup world use a variety of words to describe the actions they take to grow their audiences, build their platforms, and gain more customers and sales.   Marketing… branding… digital media… advertising… public relations….   But what do these terms actually mean? Are they all the same? Does every business…

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How to Motivate Customers to Make a Purchase

By Kady Sandel | August 29, 2019
How to motivate purchasing through Branding

Branding a business is much more complicated than just picking a few colors and fonts. If your business has a flashy website with matching colors, cool graphics, and consistent fonts, but your visual identity and content strategy are not leading customers to buy from you… then what was the point of all that branding?  …

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5 Branding Keys to Make Your Business Stand Out From the Competition

By Kady Sandel | August 19, 2019
Stand out from competitors

As an entrepreneur, the idea of standing out from the endless stream of brands online can be overwhelming. Even if you know that your business genuinely helps solve problems for your customers, it can be difficult to express your company’s unique traits and capture attention in the noisy online space. Here are five actions you…

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Branding for Pet Products: The Ultimate Guide

By Kady Sandel | August 9, 2019
Branding for a pet product blog post

The market for pet products is enormous and continues to grow. Fifty six percent of households in the United States own at least one pet, and consumers in the US spent over 72 billion dollars on pet products and services in 2018. And it only takes a few minutes spent in conversation with a pet…

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5 Ways to Build Brand Awareness Using Email Marketing

By Kady Sandel | June 25, 2019
Email marketing & Brand design

Despite the rise of various popular social media platforms, email marketing remains one of the most important and direct ways to communicate with your audience.   Businesses can leverage their email marketing strategy to build their brand, gain new customers, and leave a positive impression on their target audience. Here are five strategies to help…

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How to Deal with Conflicting Branding Advice

By Kady Sandel | June 7, 2019

When you’re running a startup or small business, it can be frustrating to receive conflicting business advice – especially when it comes to your branding. Should you build a personal brand or focus on branding your company? Should you listen to Designer A who thinks your logo should be black and white, or Designer B…

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The 10 Best Branding Books for Startups

By Kady Sandel | May 28, 2019

Even though the internet is an incredible resource for branding information, it can feel deeply refreshing to turn off our screens and cozy up with a book instead. Branding touches so many aspects of your business, from marketing to visual design to internal operations. Even books that don’t advertise themselves as branding books can cause…

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3 Signs That It’s Time to Hire a Brand Strategist

By Kady Sandel | May 17, 2019
Hire a brand strategist

You’ve heard about brand strategy, and you like the concept behind it. You understand that piecing together a logo, website, and social media presence can end up looking sloppy when it’s all created separately, and you want to make sure your visual identity resonates with your customers on a psychological level. But when is the…

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Aventive Studio

We are an Austin, TX branding agency dedicated to brand development by leveraging modern and strategic design. We specialize in the health and wellness industry and our team of designers, strategists, and web developers have teamed up to deliver value for clients worldwide, yet never lose sight of personal and individualized service. No matter the project, you will work directly with a core and accomplished creative director at Aventive Studio.

Brand Strategy

Positioning & Messaging
Brand Attributes & Voice
Target Profiles

Competitor Audits
Goal Alignment
Content Development
Digital Strategy


Visual Branding

Logo Design & Identity
Brand Board (typography, colors, photos)
Packaging Design

Brand Guidelines
Website Design & Development
Stationery Design

502 West 30th Street, Austin TX 78705

Opening Hours

Monday - Friday 8 am - 5 pm
Saturday & Sunday Closed

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You can follow us on all major social platforms. Helpful business articles, our work, and special offers are announced on these platforms.