How to Find Your Target

By Kady Sandel | January 15, 2019
Searching target audience

To find your brand’s target market, it’s important to first identify whether your business is business-to-consumer (B2C) or business-to-business (B2B).   Your company is business-to-consumer if you’re selling directly to people. Examples of B2C companies are clothing stores, essential oil companies, coffee shops, and other businesses where you’re targeting people who need your services or…

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How to Find Your Competitors In Order To Stand Out

By Kady Sandel | January 8, 2019
Find your competitors

No matter if you already have a business or you’re just starting out – you have competitors.   Sometimes, the competitors you think are the biggest are not your competitors at all. Starbucks isn’t necessarily a competitor to a small local coffee shop, even if they’re next door to each other.   On the other…

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What is a Brand Strategy, and Do You Need One?

By Kady Sandel | January 4, 2019
Brand Strategy

Whether a business offers services or products, or whether the business owner is a freelancer, solopreneur, or CEO of a company with many employees – every business needs a brand strategy. Brand strategy is a long-term plan that helps a brand define and achieve its goals by positioning it as an expert in its specific…

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Internal vs External Branding

By Kady Sandel | January 4, 2019
Apple brand

There are two main elements of branding — internal branding and external branding:   Internal Branding Internal branding is all about brand strategy — it’s the thoughtfulness and planning that goes into everything associated with your brand. Think of internal branding as the “behind the scenes” work that goes into making your brand… a brand!…

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Is it Important to Know Your Ideal Client?

By Kady Sandel | January 2, 2019
Target market

You’ve probably heard that every business needs to have an ideal client. But what does that actually mean? And can having an ideal client really help grow your business? The short answer is: Yes, it is incredibly important to identify an ideal client or “target” for your brand.  But why? Business owners sometimes create brands…

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What is Brand Positioning?

By Kady Sandel | December 26, 2018
Business to consumer

Brand positioning is the strategy of setting a business apart from the competition. It describes how a brand is different from other brands that offer the same or similar services or products. It’s a process of positioning a brand into consumer’s minds. It’s how and what people think about that brand. It is what they…

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Why Your Company Needs a Website?

By Kady Sandel | December 7, 2018
Startup website

If a company was building a brick and mortar location, you would want to create a space that shows off your wares and attracts your customers. This same opportunity exists in the digital world by having your own well-designed and user-friendly website. A website that aligns with your company’s branding and voice can expand your…

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Brand Attributes: What They Are and How to Identify Yours

By Kady Sandel | December 3, 2018
Work desk

A brand represents the essence of a company, which is built upon the characteristics that your brand and company already have. Even if you haven’t yet mapped out a brand strategy and pinpointed your brand attributes, your company already has natural attributes — it will just take a few strategic steps to identify them. The…

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Aventive Studio

We are a creative studio dedicated to brand development through modern and strategic design. Our team of designers, creatives, and web developers have teamed up to deliver value for clients worldwide, yet never lose sight of personal and individualized service. No matter the project, you will work directly with a core and accomplished creative director at Aventive Studio.

Brand Strategy

Positioning & Messaging
Brand Attributes & Voice
Target Profiles
Competitor Audits
Goal Alignment
Content Development
Digital Strategy


Visual Branding

Logo Design & Identity
Brand Board (typography, colors, photos)
Website Design & Development
Marketing Collateral
Brand Guidelines
Stationery Design

Opening Hours

Monday - Friday 8 am - 5 pm
Saturday & Sunday Closed

502 West 30th Street, Austin TX 78705

Download a Branding Checklist