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Educational Articles for Your Health & Wellness Product-Based Business

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5 Essential Tips For Managing Your Beauty Business’s Online Presence

By Collaborative Post | May 3, 2023
Beauty brand

With social media and e-commerce platforms playing a significant role in consumer purchasing decisions, it’s important for beauty brands to have a strong and positive online presence that resonates with their target audience. By carefully curating their online presence through engaging social media content, a user-friendly website, great marketing campaigns and more, beauty brands can build…

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Full Rebrand vs. Brand Refresh: Which Is Right for Your Health and Wellness Product?

By Kady Sandel | April 29, 2023
strawberry protein powder in a glass

If you’re looking to make changes to your health and wellness product’s branding, it is essential to understand the difference between a full rebrand and a brand refresh. Both approaches can be effective, but they serve different purposes and require different levels of investment. Let’s dive deeper! Aventive Studio is a full-service branding agency that…

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Makeup Sales Made Simple: How to Sell Makeup Online

By Kady Sandel | April 28, 2023
best makeup packaging

Makeup is a huge part of the beauty industry’s recent boom in popularity and profitability. The worldwide cosmetics market is expected to grow past $463.5 billion! To successfully make a name for your cosmetics business in this competitive environment, you will need a solid brand strategy that sets you apart from the crowd and creates…

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5 Ideas to Scale Your Health and Wellness E-Commerce Business

By Collaborative Post | April 21, 2023
health and wellness ecommerce business

The competition in the health and wellness industry is heating up. The more than $3 trillion global sector consists of numerous players trying to grab a bigger slice of the market pie. If your business has reached a standstill, it might be time to revitalize your operations to keep pace with this fast-growing industry. But…

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10 Benefits of Rebranding a Skincare Line

By Kady Sandel | April 3, 2023
skincare rebranding strategy

Are you struggling to differentiate your skincare line from competitors? Are you finding it hard to capture customers’ attention in a crowded market? Then, it may be time to consider rebranding your skincare line. Rebranding can be an effective tool for businesses looking to refresh their image, attract new customers, and drive growth. In the…

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9 Retail Business Strategies to Level Up Your Skincare Brand

By Collaborative Post | March 29, 2023
four bars of soap on a ceramic plate with a pink backdrop

Finding profitability and recognition are the biggest requirements of a successful skincare brand. But things can look bleak when you’re first starting out. Getting the eyeballs you crave is tough. Not to mention the effect it has on your self-confidence is alarming. As you see, so many beauty startups come and go. It can become…

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Top 7 Wellness Packaging Tips to Sell More Products

By Kady Sandel | March 24, 2023
wellness packaging

According to research conducted by Ipsos, 72% of shoppers say that packaging design influences their purchasing decisions. This means that your wellness packaging plays a critical role in attracting and retaining customers! In today’s health-conscious world, consumers seek products that not only offer wellness benefits but also align with their values and preferences. To succeed…

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6 Types of Rebranding for Health & Wellness Businesses

By Kady Sandel | March 22, 2023
woman with an essential oil diffuser working on rebranding wellness products

In the health and wellness industry, keeping your brand fresh and relevant to your target audience is essential. As the landscape evolves, businesses must adapt and change their branding strategies. There are several ways to rebrand a health and wellness business; each type can help achieve different goals. Whether you want to rebrand your health…

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