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Educational Articles for Your Health & Wellness Product-Based Business

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How to Promote Your Health and Wellness Brand on Social Media

By Collaborative Post | March 25, 2022
tea branding in a pot

It is a fact that social media has made advertisement easier than before. Now, traditional marketing does not seem reliable especially when it comes to promoting health and wellness brands. These days, social media hype is real and people show interest when they find something useful on this platform.   If you are running a…

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The Best Wellness Products at the 2022 SXSW Wellness Expo

By Kady Sandel | March 18, 2022
sxsw wellness expo

Photo by Matthew Bradford As the CEO and brand strategist of a wellness branding agency here in Austin, the SXSW Wellness Expo is my favorite event of the year!   South by Southwest (SXSW, or “South By” to locals) is an annual festival in Austin Texas that features speakers, concerts, film premieres, and tons of…

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Why Your Health and Wellness Business Needs a Blog

By Collaborative Post | March 17, 2022
essential oil branding on a white background

This is a guest post for the Aventive Studio blog written by Eleanor Hecks. Running a health and wellness business means sharing the way you see the world and your passion for helping others get healthy.   Standing out from other companies and coaches is crucial to success. One thing you can do to share…

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5 Branding Tips for Successful Salon Owners

By Collaborative Post | March 15, 2022

The salon business is one of the longest surviving in history. It has transcended the ages and remains an essential industry in society regardless of class, location, or season.   According to SBDCNet, there are around 80,000 hair care establishments in the United States of America alone.   Also, Statista estimates that the beauty salon…

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How to Start a Skincare Line

By Kady Sandel | February 13, 2022
woman using skincare line in bathtub

The global skincare industry is projected to reach $200.25 billion by 2026. But anybody who has watched enough Shark Tank would know that you should never estimate your business’s success rate based on the size of the industry you are working in!   So, what does it take to start a skincare line then? What…

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Should You Rebrand Your Skincare Business?

By Kady Sandel | January 28, 2022

Selling your skincare products online means competing with millions of other businesses vying for your customers’ attention. Therefore, branding means everything to your business. Your skincare line’s visual branding is what sets your company apart from its competitors and makes it memorable in your customers’ minds.   Think about any successful skincare or cosmetics brand…

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How to Use Stock Photos in Your Wellness Ads

By Collaborative Post | January 27, 2022
wellness entrepreneur sitting next to a plant

This is a guest post for the Aventive Studio blog written by Ivy Attie. You may have come across many blogs promising you the best ways to use stock photos for advertising your business, blog, eCommerce store, etc. But when it comes to promoting your skincare or cosmetics brand, adding stock photos to your advertising…

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9 Ways Wellness Brands Can Increase Engagement Using Social Media

By Collaborative Post | January 17, 2022
skincare brand using instagram on phone

This is a guest post for the Aventive Studio blog written by Eleanor Hecks. With all the wellness, skincare, and beauty brands out there, figuring out how to stand out from the competition is crucial to your business success. Social media levels the playing field and lets smaller brands reach their target audience with less…

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How to Sell Cosmetics on Amazon and Your Own Website

By Kady Sandel | January 11, 2022
woman applying colorful eye makeup

There is no doubt that Amazon is an oasis in the middle of a desert for skincare and cosmetic brands. It provides you with quick exposure and allows you to take advantage of its built-in customer base.   But should selling on Amazon be a permanent business model for your brand? Is selling on your…

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