Have you ever been confused over whether you should brand your business or brand yourself? Have you ever wondered if you should go by your company’s name or by your personal name? How do you separate the two… or if you don’t separate the two, how do you merge who you are with what your…
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Brand goals describe what a company expects to accomplish with its branding over a specific period of time. In order to create a successful brand, your branding needs to have a concrete goal and a brand strategy – a long term plan. Brand goals are very similar to business goals, but there are a few…
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Branding for products is very similar to branding for services, and in some cases the strategies are the same. In both cases, you will want to use storytelling, share testimonials and positive reviews, address customer problems and pain points, and focus on the precise solution that your product or service provides. The main difference is…
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Think of your company’s website as the 24/7portal to your brand. A website that aligns with your company’s branding, content strategy, and voice can expand the quality of your reach and increase your revenue through brand trust and awareness (which pays off in the long-term!). Here are a few important things to consider when you…
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Content strategy is a strategy that includes planning, developing and managing all the content your business has or should have. Content can be in writing, photos, videos and other media. Getting the right content in front of the right people at the right time is what will make your business successful. Through strategic planning you…
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Visual branding consists of design elements such as colors, materials, shapes, fonts (typography), and functionality. Visual identity is not the same as branding. Branding includes the entire suite of branding elements that a company uses such as brand awareness, user profiles, videos, social media posts, logo, content strategy – literally everything. Visual identity or visual…
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Brand strategy is comprised of the following six components: Brand Discovery Brand strategy always starts with a brand discovery. During brand discovery, a business owner writes down everything they know about their business. During this phase, they pinpoint when and how their business started (or when and how an individual will start one), what…
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Poor visual branding will hurt your business. People perceive and create thoughts around your brand based on what they see, think, and feel about it. If your branding makes your company look like a luxury brand, but the products you’re selling should be affordable – potential customers will think your brand is too expensive, and…
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What is the difference between brand strategy and business strategy? Brand strategy and business strategy are similar concepts, but it’s important to think about them separately to understand how they’re different and why each is important. Brand strategy is focused on how to build a brand in order to grow a business. When…
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If you haven’t read my previous post about content strategy go and do that first. There you can learn what it is, here you can learn how to do it yourself. You need to ask yourself what is the purpose of creating a content for your business. Just to have more content out there,…
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Aventive Studio
We are a creative studio dedicated to brand development through modern and strategic design. Our team of designers, creatives, and web developers have teamed up to deliver value for clients worldwide, yet never lose sight of personal and individualized service. No matter the project, you will work directly with a core and accomplished creative director at Aventive Studio.
Brand Strategy
Positioning & Messaging
Brand Attributes & Voice
Target Profiles
Competitor Audits
Goal Alignment
Content Development
Digital Strategy
Visual Branding
Logo Design & Identity
Brand Board (typography, colors, photos)
Website Design & Development
Marketing Collateral
Brand Guidelines
Stationery Design
Opening Hours
| Monday - Friday | 8 am - 5 pm |
| Saturday & Sunday | Closed |
Contact
hello@AventiveStudio.com
502 West 30th Street, Austin TX 78705
512.788.2615