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What is a Brand Strategy, and Do You Need One?

By Kady Sandel | January 4, 2019
Brand Strategy

Whether a business offers services or products, or whether the business owner is a freelancer, solopreneur, or CEO of a company with many employees – every business needs a brand strategy. Brand strategy is a long-term plan that helps a brand define and achieve its goals by positioning it as an expert in its specific…

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Internal vs External Branding

By Kady Sandel | January 4, 2019
Apple brand

There are two main elements of branding — internal branding and external branding:   Internal Branding Internal branding is all about brand strategy — it’s the thoughtfulness and planning that goes into everything associated with your brand. Think of internal branding as the “behind the scenes” work that goes into making your brand… a brand!…

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Is it Important to Know Your Ideal Client?

By Kady Sandel | January 2, 2019
Target market

You’ve probably heard that every business needs to have an ideal client. But what does that actually mean? And can having an ideal client really help grow your business? The short answer is: Yes, it is incredibly important to identify an ideal client or “target” for your brand.  But why? Business owners sometimes create brands…

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What is Brand Positioning?

By Kady Sandel | December 26, 2018
Business to consumer

Brand positioning is the strategy of setting a business apart from the competition. It describes how a brand is different from other brands that offer the same or similar services or products. It’s a process of positioning a brand into consumer’s minds. It’s how and what people think about that brand. It is what they…

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Why Your Company Needs a Website?

By Kady Sandel | December 7, 2018
Startup website

If a company was building a brick and mortar location, you would want to create a space that shows off your wares and attracts your customers. This same opportunity exists in the digital world by having your own well-designed and user-friendly website. A website that aligns with your company’s branding and voice can expand your…

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Brand Attributes: What They Are and How to Identify Yours

By Kady Sandel | December 3, 2018
Work desk

A brand represents the essence of a company, which is built upon the characteristics that your brand and company already have. Even if you haven’t yet mapped out a brand strategy and pinpointed your brand attributes, your company already has natural attributes — it will just take a few strategic steps to identify them. The…

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How Branding Helps Your Business

By Kady Sandel | November 20, 2018
Branding increase price

Experience shows that customers expect to pay more for a branded product or services than for an unbranded version. This is because customers recognize, connect, and trust something that has an image, that has a reputation, that looks familiar and real. Would you expect to pay the same price for random off-brand shoes as you…

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What is branding?

By Kady Sandel | November 19, 2018
Steve Jobs quotes

We hear the word “branding” thrown around often, but many companies are still unclear on what branding really means. Some people would say branding is a logo, some would say it’s visuals such as ads, stationery, or flyers, and some people completely mix up branding with marketing and advertising. And that’s fine, because branding encompasses…

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Aventive Studio

We are an Austin, TX branding agency dedicated to brand development by leveraging modern and strategic design. Our team of designers, strategists, and web developers have teamed up to deliver value for clients worldwide, yet never lose sight of personal and individualized service. No matter the project, you will work directly with a core and accomplished creative director at Aventive Studio.

Brand Strategy

Positioning & Messaging
Brand Attributes & Voice
Target Profiles

Competitor Audits
Goal Alignment
Content Development
Digital Strategy


Visual Branding

Logo Design & Identity
Brand Board (typography, colors, photos)
Packaging Design

Brand Guidelines
Website Design & Development
Stationery Design

502 West 30th Street, Austin TX 78705

Opening Hours

Monday - Friday 8 am - 5 pm
Saturday & Sunday Closed

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