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4 Powerful Tips for Branding Your Wellness Business

Business Meeting

This is a guest post for the Aventive Studio blog written by Grant Polachek. Despite the fact that startup mortality is increasing, large health and wellness brands like Lululemon Athletica, L’Oreal, Coty, and Fitbit continue to grow stronger and larger every year.   According to the US Bureau of Labor Statistics, 20% of startups fail…

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3 Brand Messaging Strategies for a Skincare Business

Skincare Products

Skincare products are rising in popularity — and you need to seize this opportunity to make your skin care brand stand out. Though consumers were already prioritizing skincare over cosmetics more than a year before the pandemic, L’Oréal’s Marc Toulemonde states that the global event further accelerated the process. In fact, cosmetics sales declined by 12% at…

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How to Start a Wellness Business

woman doing yoga on colorful mat

Are you an aspiring wellness entrepreneur? Maybe you’ve seen projections that the wellness industry will continue to grow, or maybe you want to make a positive impact on the lives of your clients and customers (while also making a profit!). Or maybe you’re simply ready to branch off and be your own boss.   No…

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27 Health and Wellness Branding Tools to Grow Your Business

white mug of raspberry tea

A strong health and wellness brand will help your business build name recognition, stand out from the competition, and make more sales.   In the wellness industry, branding is crucial because your potential customers need to trust your business in order to make a purchase. You only have a few seconds to make a positive…

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How to Define Your Health and Wellness Brand Voice

essential oils sitting on a table

The most successful health and wellness businesses share one thing in common: they all have memorable and unique brand personalities.   One way to develop and express a memorable brand personality is through visual designs such as your website, logo design, colors, and fonts. Another important factor that influences your audience’s perception is your brand…

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5 Tea Packaging Tips to Attract More Customers

tea in mug on white marble table

If you’re a tea entrepreneur, you probably already know how important your tea packaging is. After all, it’s the first introduction customers have to your brand!   You could have the most high-quality and remarkable tea in the world, you could have a passionate team that makes your products with precision and care… but if…

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3 Essential Branding Strategies for Health and Wellness Brands

woman getting a facial

In the health and wellness industry, businesses need strong and recognizable brands to stand out and set themselves apart from the competition. Without a cohesive logo, website, color palette, brand voice, and designs, customers will find it difficult to remember your business.   Maybe they saw an ad for your yoga studio once and were…

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How to Position Your Health and Wellness Brand

measuring tape and a bowl of strawberries on a bright pink background

When you think of Dr. Scholls, you think of ergonomic shoe inserts and shoes – not high heels. When you think of Planters, you think of peanuts – not trail mix or pistachios.   That’s because these businesses went out of their way to position themselves as authorities in a particular market segment.   They…

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Aventive Studio

We are an Austin, TX branding agency dedicated to brand development by leveraging modern and strategic design. We specialize in the health and wellness industry and our team of designers, strategists, and web developers have teamed up to deliver value for clients worldwide, yet never lose sight of personal and individualized service. No matter the project, you will work directly with a core and accomplished creative director at Aventive Studio.

Brand Strategy

Positioning & Messaging
Brand Attributes & Voice
Target Profiles

Competitor Audits
Goal Alignment
Content Development
Digital Strategy


Visual Branding

Logo Design & Identity
Brand Board (typography, colors, photos)
Packaging Design

Brand Guidelines
Website Design & Development
Stationery Design

502 West 30th Street, Austin TX 78705

Opening Hours

Monday - Friday 8 am - 5 pm
Saturday & Sunday Closed

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