Posts by Kady Sandel
The 5 Worst Branding Mistakes That Wellness Companies Make
Not all branding and marketing practices are necessary for a successful wellness business. You don’t need to focus on networking events, social media posts, Google ads, retail stores, in-person promotions, event booths, Instagram stories, and blog posts all at once – and you can’t! As a brand in the ever-growing health and wellness industry,…
Read MoreBranding for Skincare Products: The Ultimate Guide
The skincare industry is here to stay. From beauty influencers showing off their 10-step skincare routines to celebrities posting photos of themselves wearing face masks, social media has propelled the industry into the spotlight. The rapid boom of the skincare industry is driven by a number of factors including increased consumer interest in self-care,…
Read More5 Strategies for Successful Health & Wellness Branding
The multi-trillion dollar wellness industry continues to grow substantially, and forecasts indicate no sign of slowdown. Whether it’s self-care, fitness, healthy snacking and beverages, natural beauty products, athleisure, or holistic living products, one thing is clear: consumers want more. As a health or wellness brand, this industry growth is an incredible opportunity to scale…
Read MoreWhy is Branding Important for Your Business?
Branding is much more than just a logo. When you build a brand for your business, you create a cohesive identity that inspires your customers and target audience to stop what they’re doing and learn more. Memorable brands exist across all industries — Levi Strauss, Ferrari, Chanel, Adidas, and Starbucks are all famous household…
Read MoreOnline Course for Entrepreneurs – Brand Clarity
Hi everyone. This is Kady Sandel, the CEO and Brand Strategist of Aventive Studio, and I wanted to introduce you to my new online course for entrepreneurs – Brand Clarity. Back when I was starting my graphic design business, I didn’t know what exactly I needed to do to have a thriving business. I…
Read MoreTop 10 Branding and Marketing Practices
“I already have some branding for my business, but how do I know if it’s working?” “When it comes to finding new customers, where should I even start?” “Do I really need a logo design for my business?” As a brand strategist, I hear these types of questions all the time and…
Read More3 Easy Branding Tricks to Attract More Customers
Within the first few seconds of seeing your visuals and content, your potential customers will make assessments about your brand and decide if they want to keep learning about your offers. Your business only gets one chance to make this first impression a great one! Even if you haven’t developed a full brand strategy…
Read More5 Ways to Increase Brand Awareness – Grow Your Business
Does it ever feel like you have an amazing product or service, but no matter how much time you spend on marketing and promotion, many potential customers still aren’t aware of your business or what you offer? Think of brand awareness as name recognition for your business. For example, even if you have never…
Read MoreHow to Create A Powerful Brand Message
Do you ever scroll through social media and feel like every post sounds the same? Or have you watched a commercial on TV and immediately forgot what it was promoting because it blended in with all the other commercials? Capturing the attention of your potential customers isn’t easy, especially when the average consumer is…
Read MoreHow to Design Cosmetic Packaging That Will Sell
We’ve all had the experience where we walk into a grocery store for that “one thing,” and end up walking out with five additional items we weren’t originally planning on buying. At least one of those extra items was something that attracted us – we liked it and spontaneously decided that we needed it…
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