Posts by Kady Sandel
How to Make Your Brand Stand Out from The Competition
As an entrepreneur, the idea of standing out from the endless stream of brands online can be overwhelming. Even if you know that your business genuinely helps solve problems for your customers, it can be difficult to express your company’s unique traits and capture attention in the noisy online space. Here are five actions you…
Read MoreBranding for Pet Products: The Ultimate Guide
The market for pet products is enormous and continues to grow. Fifty six percent of households in the United States own at least one pet, and consumers in the US spent over 72 billion dollars on pet products and services in 2018. And it only takes a few minutes spent in conversation with a pet…
Read More5 Ways to Build Brand Awareness Using Email Marketing
Despite the rise of various popular social media platforms, email marketing remains one of the most important and direct ways to communicate with your audience. Businesses can leverage their email marketing strategy to build their brand, gain new customers, and leave a positive impression on their target audience. Here are five strategies to help…
Read MoreHow to Deal with Conflicting Branding Advice
When you’re running a startup or small business, it can be frustrating to receive conflicting business advice – especially when it comes to your branding. Should you build a personal brand or focus on branding your company? Should you listen to Designer A who thinks your logo should be black and white, or Designer B…
Read MoreThe 10 Best Branding Books for Startups
Even though the internet is an incredible resource for branding information, it can feel deeply refreshing to turn off our screens and cozy up with a book instead. Branding touches so many aspects of your business, from marketing to visual design to internal operations. Even books that don’t advertise themselves as branding books can cause…
Read More3 Signs That It’s Time to Hire a Brand Strategist
You’ve heard about brand strategy, and you like the concept behind it. You understand that piecing together a logo, website, and social media presence can end up looking sloppy when it’s all created separately, and you want to make sure your visual identity resonates with your customers on a psychological level. But when is the…
Read MoreWhy You Need a Customized Logo Design
The internet holds a treasure trove of grandiose-yet-insufficient promises for entrepreneurs. Websites advertising “Pre-designed logos for sale – just $30!” might catch the eye of a frugal entrepreneur who knows that her company needs a logo soon. While it’s admirable to try to save money when bootstrapping your business, there are a few visual…
Read MoreShould You Rebrand Your Business?
Are you thinking about rebranding your business, but you’re not sure if you should pull the trigger? Maybe your current visual identity looks fine, but you wonder if it would look better with some fresh design elements. Or maybe you surveyed your brand as a whole (your website, your Instagram page, your email footer,…
Read More4 Unique Ways to Choose a Name for Your Brand
A great company name can position you as a true leader in your industry, build brand awareness, and help people remember your offerings. Your potential customers might not know anything about your company yet, and a brilliant brand name can be the sparkplug that creates a bold first impression and instant connection. A strong…
Read MoreBrand Execution
You have your brand strategy and visuals in place. What’s next? You know who your target is, you know what your brand stands for, and you have your logo, business cards, and website all set up. You even created all your social media pages. And most importantly: you set your brand goals and know exactly…
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