Posts by Kady Sandel
4 Powerful Tips for Branding Your Wellness Business
This is a guest post for the Aventive Studio blog written by Grant Polachek. Despite the fact that startup mortality is increasing, large health and wellness brands like Lululemon Athletica, L’Oreal, Coty, and Fitbit continue to grow stronger and larger every year. According to the US Bureau of Labor Statistics, 20% of startups fail…
Read More3 Brand Messaging Strategies for a Skincare Business
Skincare products are rising in popularity — and you need to seize this opportunity to make your skin care brand stand out. Though consumers were already prioritizing skincare over cosmetics more than a year before the pandemic, L’Oréal’s Marc Toulemonde states that the global event further accelerated the process. In fact, cosmetics sales declined by 12% at…
Read More8 Fundamental Social Media Marketing Strategies for Your Wellness Website
This is a guest post for the Aventive Studio blog written by Aziz Nicleson. Social media is a great tool for promoting an online presence and a platform for engaging with current and prospective customers. Some social media users find professionals online to inquire about health matters because they get more rewards with minimal investment.…
Read MoreHow to Start a Wellness Business
Are you an aspiring wellness entrepreneur? Maybe you’ve seen projections that the wellness industry will continue to grow, or maybe you want to make a positive impact on the lives of your clients and customers (while also making a profit!). Or maybe you’re simply ready to branch off and be your own boss. No…
Read More27 Health and Wellness Branding Tools to Grow Your Business
A strong health and wellness brand will help your business build name recognition, stand out from the competition, and make more sales. In the wellness industry, branding is crucial because your potential customers need to trust your business in order to make a purchase. You only have a few seconds to make a positive…
Read MoreHow to Define Your Health and Wellness Brand Voice
The most successful health and wellness businesses share one thing in common: they all have memorable and unique brand personalities. One way to develop and express a memorable brand personality is through visual designs such as your website, logo design, colors, and fonts. Another important factor that influences your audience’s perception is your brand…
Read More5 Tea Packaging Tips to Attract More Customers
If you’re a tea entrepreneur, you probably already know how important your tea packaging is. After all, it’s the first introduction customers have to your brand! You could have the most high-quality and remarkable tea in the world, you could have a passionate team that makes your products with precision and care… but if…
Read More3 Essential Branding Strategies for Health and Wellness Brands
In the health and wellness industry, businesses need strong and recognizable brands to stand out and set themselves apart from the competition. Without a cohesive logo, website, color palette, brand voice, and designs, customers will find it difficult to remember your business. Maybe they saw an ad for your yoga studio once and were…
Read MoreHow to Create a Mood Board for your Health and Wellness Brand
A mood board, also known as a stylescape, is a visual collage of ideas for your brand. The best time to make a mood board for your health and wellness business is after you have an idea of how you want your visuals to look, but before you move forward with creating visual designs.…
Read MoreHow to Position Your Health and Wellness Brand
When you think of Dr. Scholls, you think of ergonomic shoe inserts and shoes – not high heels. When you think of Planters, you think of peanuts – not trail mix or pistachios. That’s because these businesses went out of their way to position themselves as authorities in a particular market segment. They…
Read More