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What Makes a CPG Brand Look Premium vs. Cheap (and How to Avoid the Biggest Mistakes) 

Supplement logo design VitaNexa

Many CPG (Consumer Packaged Goods) brands struggle to command premium pricing – not because their product isn’t high quality, but because their branding makes them look cheap. Customers don’t pay more just because something is better; they pay more because they perceive it as premium.  The reality is, perception drives pricing. Consumers associate premium brands…

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The Expensive Branding Mistake That Costs CPG Brands More in the Long Run 

Skin care products

Many health and wellness CPG founders focus on perfecting their product, ensuring it meets the highest standards in quality, ingredients, and formulation. However, one critical mistake often occurs during the launch phase – treating branding and packaging as an afterthought.  Some brands start with a minimal branding investment, planning to refine it later as sales…

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Retail vs. DTC: Which Sales Model Works Best for Your CPG Brand? 

Successful hybrid sales model

Deciding how to sell your health & wellness products is one of the most critical choices your CPG brand will make. The sales channel you choose will directly affect your growth potential, brand perception, and long-term sustainability. With the rise of e-commerce, many brands are debating whether to go all-in on direct-to-consumer (DTC) sales or…

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How to Position Your CPG Brand for Premium Pricing 

Premium priced CPG brand sample

Pricing isn’t just a number; it’s a positioning strategy. If your CPG brand is struggling to charge premium prices, it’s not because consumers won’t pay more—it’s because your brand isn’t positioned to justify the higher price point. When customers reach for a product, they’re not just buying an item; they’re buying the story, the experience,…

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Designing Packaging That Sells: What CPG Brands Need to Know 

Packaging for natural foods

Packaging is the first impression your product makes on consumers. In the competitive world of Consumer Packaged Goods (CPG), having a well-designed package can mean the difference between a sale and being ignored on the shelf. But great packaging goes beyond aesthetics—it must communicate your brand identity, attract your target audience, and be functional and…

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The Power of Brand Strategy in CPG: How to Create a Standout Brand 

Skincare Packaging Design

In the crowded world of Consumer Packaged Goods (CPG), brand strategy is the key differentiator between a product that blends into the shelves and one that flies off of them. Unlike other industries where direct relationships with customers are easier to build, CPG brands often rely on retail presence, packaging, and digital engagement to connect…

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How to Choose the Right Design Agency for Your CPG Brand

How to Choose the Right Design Agency for Your CPG Brand

In today’s age of consumerism and competition, design is more than a fancy word and more than just aesthetics. The most successful brands leaving their mark on the marketplace are using design as a strategic tool instead. That’s right – design is a potent tool for business growth today, driving sales, elevating a brand, and…

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How Packaging Design Can Increase Your CPG Sales: Branding Tips 101

Woman looking into products in a store

How often have you picked an item off the supermarket shelf because it’s a good product that comes in great packaging? More often than not, love-at-first-sight packaging design is what drives customers to relate to and prefer a brand over its rivals. Smartphones are the perfect example – a sleek, crisp package with perfect edges…

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The Complete Guide to CPG Packaging Design

CPG Packaging Design - Pet Supplement

For consumer packaged goods (CPG), packaging design has always been a critical, powerful branding opportunity. Not just because you can make your product look cool, fun, or sophisticated with the right packaging – that you certainly can. Additionally, the process helps create visually appealing, functional packaging to protect the product, communicate brand messaging, and attract…

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