Posts by Kady Sandel
Why is Branding Important for Your Business?
Branding is much more than just a logo. When you build a brand for your business, you create a cohesive identity that inspires your customers and target audience to stop what they’re doing and learn more. Memorable brands exist across all industries — Levi Strauss, Ferrari, Chanel, Adidas, and Starbucks are all famous household…
Read MoreOnline Course for Entrepreneurs – Brand Clarity
Hi everyone. This is Kady Sandel, the CEO and Brand Strategist of Aventive Studio, and I wanted to introduce you to my new online course for entrepreneurs – Brand Clarity. Back when I was starting my graphic design business, I didn’t know what exactly I needed to do to have a thriving business. I…
Read MoreTop 10 Branding and Marketing Practices
“I already have some branding for my business, but how do I know if it’s working?” “When it comes to finding new customers, where should I even start?” “Do I really need a logo design for my business?” As a brand strategist, I hear these types of questions all the time and…
Read More3 Easy Branding Tricks to Attract More Customers
Within the first few seconds of seeing your visuals and content, your potential customers will make assessments about your brand and decide if they want to keep learning about your offers. Your business only gets one chance to make this first impression a great one! Even if you haven’t developed a full brand strategy…
Read More5 Successful Ways to Increase Brand Awareness
Does it ever feel like you have an amazing product or service, but no matter how much time you spend on marketing and promotion, many potential customers still aren’t aware of your business or what you offer? Think of brand awareness as name recognition for your business. For example, even if you have never…
Read MoreHow to Create A Powerful Brand Message
Do you ever scroll through social media and feel like every post sounds the same? Or have you watched a commercial on TV and immediately forgot what it was promoting because it blended in with all the other commercials? Capturing the attention of your potential customers isn’t easy, especially when the average consumer is…
Read MoreHow to Design Cosmetic Packaging That Will Sell
We’ve all had the experience where we walk into a grocery store for that “one thing,” and end up walking out with five additional items we weren’t originally planning on buying. At least one of those extra items was something that attracted us – we liked it and spontaneously decided that we needed it…
Read MoreThe Best Sports Drink Labels, Packaging, and Branding
When you walk down the beverage aisle of the grocery store, dozens of colorful brands and sports drinks clamor for your attention on the shelf. Sports drinks are intended to increase athletic performance, and they typically include ingredients like water, electrolytes, vitamins, and sometimes added colors and flavorings. While a few sports drink brands…
Read More3 Wellness Branding and Marketing Ideas for the Holiday Season
Thermostats are dropping, and the shelves that recently displayed pumpkin-flavored everything are transitioning into visions of eggnog, hot cocoa, and reindeer. Cities are stringing up lights, and families are scrambling to finalize their travel plans for the end of the year. The time has come: it’s the holiday season. Is your business ready for…
Read MoreWhy is everyone’s business going through rebranding, including mine?
Is rebranding worth it? Isn’t it expensive to rebrand? Why do businesses do it? How long does it take? Is changing your logo and website enough? Are you going to get new clients after you change your branding? And will your current clients recognize you if you have a new logo, color palette, and…
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