Posts by Kady Sandel
How to Deal with Conflicting Branding Advice
When you’re running a startup or small business, it can be frustrating to receive conflicting business advice – especially when it comes to your branding. Should you build a personal brand or focus on branding your company? Should you listen to Designer A who thinks your logo should be black and white, or Designer B…
Read MoreThe 10 Best Branding Books for Startups
Even though the internet is an incredible resource for branding information, it can feel deeply refreshing to turn off our screens and cozy up with a book instead. Branding touches so many aspects of your business, from marketing to visual design to internal operations. Even books that don’t advertise themselves as branding books can cause…
Read More3 Signs That It’s Time to Hire a Brand Strategist
You’ve heard about brand strategy, and you like the concept behind it. You understand that piecing together a logo, website, and social media presence can end up looking sloppy when it’s all created separately, and you want to make sure your visual identity resonates with your customers on a psychological level. But when is the…
Read MoreWhy You Need a Customized Logo Design
The internet holds a treasure trove of grandiose-yet-insufficient promises for entrepreneurs. Websites advertising “Pre-designed logos for sale – just $30!” might catch the eye of a frugal entrepreneur who knows that her company needs a logo soon. While it’s admirable to try to save money when bootstrapping your business, there are a few visual…
Read MoreShould You Rebrand Your Business?
Are you thinking about rebranding your business, but you’re not sure if you should pull the trigger? Maybe your current visual identity looks fine, but you wonder if it would look better with some fresh design elements. Or maybe you surveyed your brand as a whole (your website, your Instagram page, your email footer,…
Read More4 Unique Ways to Choose a Name for Your Brand
A great company name can position you as a true leader in your industry, build brand awareness, and help people remember your offerings. Your potential customers might not know anything about your company yet, and a brilliant brand name can be the sparkplug that creates a bold first impression and instant connection. A strong…
Read MoreBrand Execution
You have your brand strategy and visuals in place. What’s next? You know who your target is, you know what your brand stands for, and you have your logo, business cards, and website all set up. You even created all your social media pages. And most importantly: you set your brand goals and know exactly…
Read MoreTranslate Brand Strategy into Visuals
You have a business plan and a well-developed brand strategy. So what now? How do you translate those documents into visuals for your business? How is that related to your logo, website? You want your business to look smart, knowledgeable, clean, professional or whatever that might be… but how do you actually do that? Start…
Read MoreWhat is important when designing a logo
Logo Design – The face of your company Logo design is the visual centerpiece of a company. It gives your business an identity, sets your brand apart, and provides a foundation to build visual consistency and positive association. It provides recognition, communicates professionalism, and builds trust. Custom Designs When designing or commissioning the design…
Read MorePsychology of colors, shapes and placements – visual branding
Design does not just involve creating inspirational art, but also knowing how people will react to it. Design is a universal communication, which means that everyone in the world who sees the design should understand it. Everyone in the world needs to feel the same way when looking at one design. Psychology of…
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