Skip to content

8 Marketing Strategies for the Beauty Industry

woman holding cosmetics packaging

Marketing can easily become a guessing game. Everyone has their own opinions, and no single strategy is right for every beauty and cosmetics business! Since branding and marketing can be daunting, here are 8 marketing strategies that you should incorporate into the success of your beauty brand. 1.  Establish a Digital Presence Only 2.5% of…

Read More

How to Start a Candle Business

candles in a diamond shape

There is more to starting a candle business than picking out some scents, choosing a name, and getting some pretty tins. While you don’t need a ton of start-up capital or buyers, it does demand some time, commitment, and hard work from you.   This article will help get you going in the right direction,…

Read More

How to Select a Manufacturer for Your Self Care Products

woman using bath and body products

Selecting a manufacturer for your self care products is one of the most important long-term business decisions that you will ever make.   The wrong choice can result in poor product quality as well as costly delays in the launch — not to mention poor reputation in the market if they end up in your…

Read More

How to Sell More Self Care Products

sign that says self care isn't selfish

It is no secret that the beauty and wellness industries are booming right now. And while some of this can be attributed to millennials’ overall health and wellness obsession, it has a lot more to do with the fact that people are finally starting to prioritize self care.   So, it doesn’t come as a…

Read More

How to Make Sure Your Wellness Business Has Longevity

Wellness has become an important aspect of everyone’s life – more so since the pandemic began. Because of this, many businesses are addressing market demands.   GlobeNewswire reports that the wellness industry had an estimated value of over $4.4 billion in 2021. The increase in more sedentary lifestyles due to the lockdown restrictions implemented in early…

Read More

How Many Products Your Beauty Brand Needs to Launch

eyeshadow palettes and beauty products

The right number of products for a new beauty brand to launch with varies based on the resources available, but generally speaking, three to six items is the ideal range.   The goal is to validate your brand and learn from early customers before making a big investment in more products or packaging. Aiming for…

Read More

How Fast Is the Skincare Industry Growing?

skincare products on a table

The global skincare industry has almost doubled in the last decade and is now worth well over $160 billion per year. And there are various reasons that skincare is so popular and why it’s growing at such a rapid rate.   The natural move towards healthier lifestyles is having an impact on every area of…

Read More

The Best Wellness Products at the 2022 SXSW Wellness Expo

sxsw wellness expo

Photo by Matthew Bradford As the CEO and brand strategist of a wellness branding agency here in Austin, the SXSW Wellness Expo is my favorite event of the year!   South by Southwest (SXSW, or “South By” to locals) is an annual festival in Austin Texas that features speakers, concerts, film premieres, and tons of…

Read More

How to Start a Skincare Line

woman using skincare line in bathtub

The global skincare industry is projected to reach $200.25 billion by 2026. But anybody who has watched enough Shark Tank would know that you should never estimate your business’s success rate based on the size of the industry you are working in!   So, what does it take to start a skincare line then? What…

Read More

Should You Rebrand Your Skincare Business?

Selling your skincare products online means competing with millions of other businesses vying for your customers’ attention. Therefore, branding means everything to your business. Your skincare line’s visual branding is what sets your company apart from its competitors and makes it memorable in your customers’ minds.   Think about any successful skincare or cosmetics brand…

Read More
Scroll To Top