Posts by Kady Sandel
FREE Branding Workbook PDF Download
You wouldn’t pitch investors without outlining your speech beforehand. You wouldn’t embark on a road trip without a GPS to guide your route. But when it comes to branding and design, many businesses operate without an overarching plan. Let’s change that. Businesses with a strong brand strategy can clearly express why their products…
Read MoreHow to drive sales by building an emotional connection with your audience
It’s no secret that humans are bombarded with messages from brands in every direction. In 2007, research indicated that the average consumer was exposed to up to 5,000 ads per day – which doesn’t include the transformations in digital marketing, social media advertising, and customer targeting that have occurred since that time. Many companies…
Read MoreWhat is the difference between branding and marketing?
People in the entrepreneurship and startup world use a variety of words to describe the actions they take to grow their audiences, build their platforms, and gain more customers and sales. Marketing… branding… digital media… advertising… public relations…. But what do these terms actually mean? Are they all the same? Does every business…
Read MoreHow to Motivate Customers to Make a Purchase
Branding a business is much more complicated than just picking a few colors and fonts. If your business has a flashy website with matching colors, cool graphics, and consistent fonts, but your visual identity and content strategy are not leading customers to buy from you… then what was the point of all that branding? …
Read MoreHow to Make Your Brand Stand Out from The Competition
As an entrepreneur, the idea of standing out from the endless stream of brands online can be overwhelming. Even if you know that your business genuinely helps solve problems for your customers, it can be difficult to express your company’s unique traits and capture attention in the noisy online space. Here are five actions you…
Read MoreBranding for Pet Products: The Ultimate Guide
The market for pet products is enormous and continues to grow. Fifty six percent of households in the United States own at least one pet, and consumers in the US spent over 72 billion dollars on pet products and services in 2018. And it only takes a few minutes spent in conversation with a pet…
Read More5 Ways to Build Brand Awareness Using Email Marketing
Despite the rise of various popular social media platforms, email marketing remains one of the most important and direct ways to communicate with your audience. Businesses can leverage their email marketing strategy to build their brand, gain new customers, and leave a positive impression on their target audience. Here are five strategies to help…
Read MoreHow to Deal with Conflicting Branding Advice
When you’re running a startup or small business, it can be frustrating to receive conflicting business advice – especially when it comes to your branding. Should you build a personal brand or focus on branding your company? Should you listen to Designer A who thinks your logo should be black and white, or Designer B…
Read MoreThe 10 Best Branding Books for Startups
Even though the internet is an incredible resource for branding information, it can feel deeply refreshing to turn off our screens and cozy up with a book instead. Branding touches so many aspects of your business, from marketing to visual design to internal operations. Even books that don’t advertise themselves as branding books can cause…
Read More3 Signs That It’s Time to Hire a Brand Strategist
You’ve heard about brand strategy, and you like the concept behind it. You understand that piecing together a logo, website, and social media presence can end up looking sloppy when it’s all created separately, and you want to make sure your visual identity resonates with your customers on a psychological level. But when is the…
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