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4 Ways Eye Care Brands and Retailers Can Stand Out Online

eye care brands and designs

Access to eye care has become easier in the digital age thanks to online retailers providing products and services that help preserve vision. According to a Grand View Research market report, the rise of e-commerce platforms has greatly contributed to the growth of the global eyewear industry. However, with more eye care brands shifting to…

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Branding for a Wellness Box Business

Wellness Box - Branding and Packaging Example

The self-care revolution is booming, and a wellness box business is poised to ride the wave! So, if you are running a wellness box business, you understand the importance of promoting health and happiness through carefully curated products. But in today’s competitive market, having a strong brand identity is equally crucial for standing out and…

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Branding Steps for Health and Wellness Businesses

Skincare visual branding and colors

As a health and wellness business owner, establishing a strong brand identity is crucial in a competitive landscape so that you can attract the right customers for your products and services. Your brand is more than just a logo or a catchy slogan; it is the essence of your business and the promise you make…

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Sustainable Package Architecture for Health & Wellness Brands

Sustainable Package Architecture for Health & Wellness Brands

Health and wellness brands ought to constantly seek innovative ways to scale their business and reach a broader audience. One powerful strategy for achieving this is through scalable package architecture systems. Let’s dive into what is a scalable package architecture and how it can revolutionize your brand’s growth trajectory! What Is a Package Architecture? A…

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Packaging and Branding That Help CPG Brands Sell Better

Branding and packaging for a plant based food

Remember the days of generic, cardboard boxes adorning supermarket shelves? The age of bland branding and one-size-fits-all marketing? Thank goodness those days are behind us. Today, CPG brands face a battlefield fiercer than ever, where packaging and branding are the mightiest weapons in the arsenal. When it comes to today’s saturated market, it is no…

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How to Do Branding & Packaging Design for a Healthy Drink

Creative packaging can design for a healthy drink

As the health and wellness industry continues to grow, the demand for healthy beverages has witnessed a significant surge. With more consumers seeking nutritious and refreshing options, aspiring CPG brands in the healthy drink category need to distinguish themselves from the competition. One of the most crucial aspects of building a successful brand in this…

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Building a Memorable Brand Identity for Your Skincare Business

skincare packaging box

The booming skincare industry is valued at a staggering $186.60 billion in 2024, and standing out in it with just potent formulas is like hoping a single candle will illuminate a stadium. You need a memorable brand identity, a beacon that captures your values, story, and offerings and shines brighter than retinol-infused diamonds. Here are…

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A Quick Guide to Product Branding

A quick guide to product branding - label design

Imagine walking through a crowded marketplace. Products bombard you – bottles, boxes, and labels flashing a kaleidoscope of promises. How do you choose? Your eyes land on one. Perhaps it is the sleek bottle, the playful mascot, or the intriguing name. Welcome to the power of product branding! But what exactly is it? Understanding Product…

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