Posts by Kady Sandel
How to Use Blogging to Sell More Wellness Products
There are so many ways to sell health and wellness products; from in-person markets, to Instagram, to targeted search advertising, to partnering with other brands… the list is nearly endless. One tactic that can be highly effective for selling more products is to create a blog for your wellness business. When your business has…
Read MoreHow to Make Your Bath and Body Products Stand Out
You have poured so much money, energy, and time into creating a body product business. Your soaps are amazing. Customers rave about your body and lip balms. But as an entrepreneur, you’re wearing so many hats that it’s hard to know what actions will lead to your next level of growth. When your business…
Read More5 Ways to Brand Your Health & Wellness Business on Instagram
Instagram can be a powerful digital tool for health and wellness brands, with over a billion monthly users and numerous advertising capabilities. Many health & wellness businesses have leveraged Instagram to grow their audiences, build brand awareness, and make more sales. Before your business goes all-in on Instagram, take a moment to think about…
Read MoreHow to Never Run Out of Content Ideas for Your Business
Many businesses create written content to connect with their potential customers – everything from email blasts and social media posts to blogs, videos, and podcasts. But as an entrepreneur, what happens when your content ideas start to run stale? When your writing feels repetitive and uninspired, how can you generate new ideas and make…
Read MoreWhat is Necessary to Include in Your Brand?
Branding for businesses can include quite a few different elements – from strategic brand planning, to visual designs, to content strategy, and more. There are lots of elements that could be included in your brand, so it can be confusing for entrepreneurs to sift through what core branding elements are actually required. While every business…
Read MoreWhat Is a Branding Agency and When Should You Hire One?
If you’re an entrepreneur who is looking to improve the branding for your business, you have likely come across the term “branding agency.” Maybe you are already familiar with graphic designers and marketing agencies, but you’re wondering if working with a branding agency could be the next right step for your business. Here is…
Read MoreBranding for the Beauty Industry
The beauty industry is large and continues to grow at a rapid rate, with both local and international brand competing for precious space in our makeup bags. Despite the competition, there are still plenty of opportunities for beauty product businesses to thrive – but in order to stand out, your company will need a…
Read MoreThe 5 Worst Branding Mistakes That Wellness Companies Make
Not all branding and marketing practices are necessary for a successful wellness business. You don’t need to focus on networking events, social media posts, Google ads, retail stores, in-person promotions, event booths, Instagram stories, and blog posts all at once – and you can’t! As a brand in the ever-growing health and wellness industry,…
Read MoreBranding for Skincare Products: The Ultimate Guide
The skincare industry is here to stay. From beauty influencers showing off their 10-step skincare routines to celebrities posting photos of themselves wearing face masks, social media has propelled the industry into the spotlight. The rapid boom of the skincare industry is driven by a number of factors including increased consumer interest in self-care,…
Read More5 Strategies for Successful Health & Wellness Branding
The multi-trillion dollar wellness industry continues to grow substantially, and forecasts indicate no sign of slowdown. Whether it’s self-care, fitness, healthy snacking and beverages, natural beauty products, athleisure, or holistic living products, one thing is clear: consumers want more. As a health or wellness brand, this industry growth is an incredible opportunity to scale…
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