Posts by Kady Sandel
How to Sell Cosmetics on Amazon and Your Own Website
There is no doubt that Amazon is an oasis in the middle of a desert for skincare and cosmetic brands. It provides you with quick exposure and allows you to take advantage of its built-in customer base. But should selling on Amazon be a permanent business model for your brand? Is selling on your…
Read MoreHow to Design Skincare Packaging
The secret’s out! The formula for your skincare is only as successful as its appearance and marketing campaigns. Let’s face it, Cetaphil is an exception. Not all brands can afford to package good formula in unimaginative design elements and still make millions out of it. More often than not, skincare brands need to…
Read MoreThe Best Materials for Skincare Packaging
The skincare industry is huge. Just look in the nearest department store and you will find an eye-popping assortment of face and body products: toners, moisturizers, exfoliators, cleansers, masks, peels, moisturizers and so much more. So, how do you stand out? Packaging is one of the most important aspects of marketing and selling your…
Read MoreWellness Branding: How To Brand & Sell Your Products To Get A Slice Of The $4 Trillion Global Wellness Economy
Yes, you read that right! Wellness is now a huge – and growing – market worth trillions. It is no longer just yoga and kale smoothies; the industry is now a fully mature behemoth riding a wave of unprecedented cultural acceptance. While the Covid-19 pandemic might have added a burst of rocket fuel to the…
Read MoreKeys to a Successful Rebranding Strategy
59% of customers prefer to buy products from familiar brands! And if that number doesn’t showcase the importance of branding, then here is another one – 82% of investors want companies they invest in to have a strong brand. Across generations, buyers have time and again proved that brand loyalty is a tangible…
Read MoreHow to Start a Wellness Business
Are you an aspiring wellness entrepreneur? Maybe you’ve seen projections that the wellness industry will continue to grow, or maybe you want to make a positive impact on the lives of your clients and customers (while also making a profit!). Or maybe you’re simply ready to branch off and be your own boss. No…
Read More27 Health and Wellness Branding Tools to Grow Your Business
A strong health and wellness brand will help your business build name recognition, stand out from the competition, and make more sales. In the wellness industry, branding is crucial because your potential customers need to trust your business in order to make a purchase. You only have a few seconds to make a positive…
Read MoreHow to Define Your Health and Wellness Brand Voice
The most successful health and wellness businesses share one thing in common: they all have memorable and unique brand personalities. One way to develop and express a memorable brand personality is through visual designs such as your website, logo design, colors, and fonts. Another important factor that influences your audience’s perception is your brand…
Read More5 Tea Packaging Tips to Attract More Customers
If you’re a tea entrepreneur, you probably already know how important your tea packaging is. After all, it’s the first introduction customers have to your brand! You could have the most high-quality and remarkable tea in the world, you could have a passionate team that makes your products with precision and care… but if…
Read More3 Essential Branding Strategies for Health and Wellness Brands
In the health and wellness industry, businesses need strong and recognizable brands to stand out and set themselves apart from the competition. Without a cohesive logo, website, color palette, brand voice, and designs, customers will find it difficult to remember your business. Maybe they saw an ad for your yoga studio once and were…
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