Posts by Kady Sandel

How to Deal with Conflicting Branding Advice

When you’re running a startup or small business, it can be frustrating to receive conflicting business advice – especially when it comes to your branding. Should you build a personal brand or focus on branding your company? Should you listen to Designer A who thinks your logo should be black and white, or Designer B…

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The 10 Best Branding Books for Startups

Even though the internet is an incredible resource for branding information, it can feel deeply refreshing to turn off our screens and cozy up with a book instead. Branding touches so many aspects of your business, from marketing to visual design to internal operations. Even books that don’t advertise themselves as branding books can cause…

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3 Signs That It’s Time to Hire a Brand Strategist

Hire a brand strategist

You’ve heard about brand strategy, and you like the concept behind it. You understand that piecing together a logo, website, and social media presence can end up looking sloppy when it’s all created separately, and you want to make sure your visual identity resonates with your customers on a psychological level. But when is the…

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Should You Rebrand Your Business?

Brand strategy and visuals

Are you thinking about rebranding your business, but you’re not sure if you should pull the trigger?   Maybe your current visual identity looks fine, but you wonder if it would look better with some fresh design elements. Or maybe you surveyed your brand as a whole (your website, your Instagram page, your email footer,…

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4 Unique Ways to Choose a Name for Your Brand

Come up with a business name

A great company name can position you as a true leader in your industry, build brand awareness, and help people remember your offerings.   Your potential customers might not know anything about your company yet, and a brilliant brand name can be the sparkplug that creates a bold first impression and instant connection. A strong…

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Brand Execution

Brand execution

You have your brand strategy and visuals in place. What’s next? You know who your target is, you know what your brand stands for, and you have your logo, business cards, and website all set up. You even created all your social media pages. And most importantly: you set your brand goals and know exactly…

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Translate Brand Strategy into Visuals

Translate brand strategy into visuals

You have a business plan and a well-developed brand strategy. So what now? How do you translate those documents into visuals for your business? How is that related to your logo, website? You want your business to look smart, knowledgeable, clean, professional or whatever that might be… but how do you actually do that? Start…

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Psychology of colors, shapes and placements – visual branding

Website design - sketches on paper

Design does not just involve creating inspirational art, but also knowing how people will react to it. Design is a universal communication, which means that everyone in the world who sees the design should understand it. Everyone in the world needs to feel the same way when looking at one design.     Psychology of…

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Aventive Studio

We are a creative studio dedicated to brand development through modern and strategic design. Our team of designers, creatives, and web developers have teamed up to deliver value for clients worldwide, yet never lose sight of personal and individualized service. No matter the project, you will work directly with a core and accomplished creative director at Aventive Studio.

Brand Strategy

Positioning & Messaging
Brand Attributes & Voice
Target Profiles
Competitor Audits
Goal Alignment
Content Development
Digital Strategy

 

Visual Branding

Logo Design & Identity
Brand Board (typography, colors, photos)
Website Design & Development
Marketing Collateral
Brand Guidelines
Stationery Design

Opening Hours

Monday - Friday 8 am - 5 pm
Saturday & Sunday Closed

Contact

hello@AventiveStudio.com
502 West 30th Street, Austin TX 78705
512.788.2615

Download a Branding Checklist