Posts by Kady Sandel
How to Start a Wellness Business
Are you an aspiring wellness entrepreneur? Maybe you’ve seen projections that the wellness industry will continue to grow, or maybe you want to make a positive impact on the lives of your clients and customers (while also making a profit!). Or maybe you’re simply ready to branch off and be your own boss. No…
Read More27 Health and Wellness Branding Tools to Grow Your Business
A strong health and wellness brand will help your business build name recognition, stand out from the competition, and make more sales. In the wellness industry, branding is crucial because your potential customers need to trust your business in order to make a purchase. You only have a few seconds to make a positive…
Read MoreHow to Define Your Health and Wellness Brand Voice
The most successful health and wellness businesses share one thing in common: they all have memorable and unique brand personalities. One way to develop and express a memorable brand personality is through visual designs such as your website, logo design, colors, and fonts. Another important factor that influences your audience’s perception is your brand…
Read More5 Tea Packaging Tips to Attract More Customers
If you’re a tea entrepreneur, you probably already know how important your tea packaging is. After all, it’s the first introduction customers have to your brand! You could have the most high-quality and remarkable tea in the world, you could have a passionate team that makes your products with precision and care… but if…
Read More3 Essential Branding Strategies for Health and Wellness Brands
In the health and wellness industry, businesses need strong and recognizable brands to stand out and set themselves apart from the competition. Without a cohesive logo, website, color palette, brand voice, and designs, customers will find it difficult to remember your business. Maybe they saw an ad for your yoga studio once and were…
Read MoreHow to Create a Mood Board for your Health and Wellness Brand
A mood board, also known as a stylescape, is a visual collage of ideas for your brand. The best time to make a mood board for your health and wellness business is after you have an idea of how you want your visuals to look, but before you move forward with creating visual designs.…
Read MoreHow to Position Your Health and Wellness Brand
When you think of Dr. Scholls, you think of ergonomic shoe inserts and shoes – not high heels. When you think of Planters, you think of peanuts – not trail mix or pistachios. That’s because these businesses went out of their way to position themselves as authorities in a particular market segment. They…
Read More3 Tips to Make Your Healthy Snack Brand Stand Out
In the food and beverage industry, healthy snacks are forecasted to grow to a market size of almost 33 billion dollars. Shoppers are increasingly interested in wellness, nutrition, and healthy grab-and-go snacks that fit their fast-paced lifestyles. However, many healthy snack brands hit a plateau. A turning point occurs where their existing customers love…
Read More4 Simple Steps to Brand Your Health and Wellness Business Online
The internet offers tremendous opportunities to put your health and wellness brand in front of potential customers. You can start your own website, attract clients on social media, email them offers to make a purchase, and grow your income without needing to jump through hoops. At the same time, it can be overwhelming to…
Read MoreA Guide for Austin Health and Wellness Entrepreneurs
Austin, Texas is the “Live Music Capital of the World,” one of the fastest growing metropolitan areas in the US, and a hub of entrepreneurship and innovation. One distinctive feature of Austin is that its residents love wellness, fitness, and health. From running on the downtown trails to hiking the greenbelts to stand-up paddle…
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