Posts by Kay Dee
4 Unique Ways to Choose a Name for Your Brand
A great company name can position you as a true leader in your industry, build brand awareness, and help people remember your offerings. Your potential customers might not know anything about your company yet, and a brilliant brand name can be the sparkplug that creates a bold first impression and instant connection. A strong…
Read MoreBrand Execution
You have your brand strategy and visuals in place. What’s next? You know who your target is, you know what your brand stands for, and you have your logo, business cards, and website all set up. You even created all your social media pages. And most importantly: you set your brand goals and know exactly…
Read MoreTranslate Brand Strategy into Visuals
You have a business plan and a well-developed brand strategy. So what now? How do you translate those documents into visuals for your business? How is that related to your logo, website? You want your business to look smart, knowledgeable, clean, professional or whatever that might be… but how do you actually do that? Start…
Read MoreWhat is important when designing a logo
Logo Design – The face of your company Logo design is the visual centerpiece of a company. It gives your business an identity, sets your brand apart, and provides a foundation to build visual consistency and positive association. It provides recognition, communicates professionalism, and builds trust. Custom Designs When designing or commissioning the design…
Read MorePsychology of colors, shapes and placements – visual branding
Design does not just involve creating inspirational art, but also knowing how people will react to it. Design is a universal communication, which means that everyone in the world who sees the design should understand it. Everyone in the world needs to feel the same way when looking at one design. Psychology of…
Read MorePersonal vs. Corporate Branding – Should You Brand Yourself or Your Company?
Have you ever been confused over whether you should brand your business or brand yourself? Have you ever wondered if you should go by your company’s name or by your personal name? How do you separate the two… or if you don’t separate the two, how do you merge who you are with what your…
Read MoreHow to set brand goals
Brand goals describe what a company expects to accomplish with its branding over a specific period of time. In order to create a successful brand, your branding needs to have a concrete goal and a brand strategy – a long term plan. Brand goals are very similar to business goals, but there are a few…
Read MoreBranding Products vs Branding Services
Branding for products is very similar to branding for services, and in some cases the strategies are the same. In both cases, you will want to use storytelling, share testimonials and positive reviews, address customer problems and pain points, and focus on the precise solution that your product or service provides. The main difference is…
Read More4 important things to consider when developing a website
Think of your company’s website as the 24/7portal to your brand. A website that aligns with your company’s branding, content strategy, and voice can expand the quality of your reach and increase your revenue through brand trust and awareness (which pays off in the long-term!). Here are a few important things to consider when you…
Read MoreWhat is Content Strategy and Why Does Your Business Need It?
Content strategy is a strategy that includes planning, developing and managing all the content your business has or should have. Content can be in writing, photos, videos and other media. Getting the right content in front of the right people at the right time is what will make your business successful. Through strategic planning you…
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