Posts by Kady Sandel
Why is everyone’s business going through rebranding, including mine?
Is rebranding worth it? Isn’t it expensive to rebrand? Why do businesses do it? How long does it take? Is changing your logo and website enough? Are you going to get new clients after you change your branding? And will your current clients recognize you if you have a new logo, color palette, and…
Read MoreWhat Branding & Design Elements YOUR Business Needs?
Entrepreneurs are usually confused and overwhelmed by all the information that is out there. We never know exactly what we need for our businesses and whether that one thing we think we need will attract more clients and help us grow, or if we will waste our time by creating something that won’t bring us…
Read MoreThe Logo Design Process: Step by Step
I’m going to tell you an insider secret: It only takes a few minutes to design a logo. A graphic designer that knows how to use Adobe Illustrator can literally create a logo in five minutes. But in order to create a timeless, effective, and professional logo that attracts potential clients – you…
Read MoreWhat designs does your business need?
Without a basic understanding of graphic design for business, it can be challenging to wade through the noise and ever-growing onslaught of marketing and branding ideas to answer the simple question: At the end of the day, what designs does our business really need? If our company’s goal is to grow, then what are…
Read MoreHow to Build a Brand for Your Business
No matter what size your company is or what industry you’re in: if you want to scale your business and grow your long-term visibility, you will need to create a consistent brand that your customers can recognize, connect with, trust, and remember. Branding is the process of displaying your business to the public through…
Read MoreWhy Aventive Studio exclusively works with health and wellness product brands
At every networking event or social gathering, someone asks the age-old question: “So, what do you do?” My old answer was: “Brand strategy and design for businesses and brands. So, brand positioning, messaging, brand tone & voice, target profiles, brand goals, and then I translate that into visuals such as logo design, stationery, websites,…
Read MoreHow to Fix Your Branding and Attract New Customers with BrandFix
Many entrepreneurs struggle with branding their own businesses. You know the feeling: you want to post something on social media, but you’re not sure what colors, fonts, or tone would work best for your company. Should you sound fun and flexible, serious and professional, or something else entirely? We waste so much time agonizing…
Read MoreFREE Branding Workbook PDF Download
You wouldn’t pitch investors without outlining your speech beforehand. You wouldn’t embark on a road trip without a GPS to guide your route. But when it comes to branding and design, many businesses operate without an overarching plan. Let’s change that. Businesses with a strong brand strategy can clearly express why their products…
Read MoreHow to drive sales by building an emotional connection with your audience
It’s no secret that humans are bombarded with messages from brands in every direction. In 2007, research indicated that the average consumer was exposed to up to 5,000 ads per day – which doesn’t include the transformations in digital marketing, social media advertising, and customer targeting that have occurred since that time. Many companies…
Read MoreWhat is the difference between branding and marketing?
People in the entrepreneurship and startup world use a variety of words to describe the actions they take to grow their audiences, build their platforms, and gain more customers and sales. Marketing… branding… digital media… advertising… public relations…. But what do these terms actually mean? Are they all the same? Does every business…
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