Posts by Kay Dee

What’s Included in Brand Strategy?

Business strategy and brand

  Brand strategy is comprised of the following six components: Brand Discovery Brand strategy always starts with a brand discovery. During brand discovery, a business owner writes down everything they know about their business. During this phase, they pinpoint when and how their business started (or when and how an individual will start one), what…

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Elements of a Strong Visual Brand

Poor visual branding will hurt your business. People perceive and create thoughts around your brand based on what they see, think, and feel about it. If your branding makes your company look like a luxury brand, but the products you’re selling should be affordable – potential customers will think your brand is too expensive, and…

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Brand Strategy vs Business Strategy

Brand strategy vs business strategy

What is the difference between brand strategy and business strategy?   Brand strategy and business strategy are similar concepts, but it’s important to think about them separately to understand how they’re different and why each is important.   Brand strategy is focused on how to build a brand in order to grow a business. When…

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How to Develop a Content Strategy?

Content for your business

If you haven’t read my previous post about content strategy go and do that first. There you can learn what it is, here you can learn how to do it yourself.   You need to ask yourself what is the purpose of creating a content for your business. Just to have more content out there,…

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How to Find Your Target

Searching target audience

To find your brand’s target market, it’s important to first identify whether your business is business-to-consumer (B2C) or business-to-business (B2B).   Your company is business-to-consumer if you’re selling directly to people. Examples of B2C companies are clothing stores, essential oil companies, coffee shops, and other businesses where you’re targeting people who need your services or…

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How to Find Your Competitors In Order To Stand Out

Find your competitors

No matter if you already have a business or you’re just starting out – you have competitors.   Sometimes, the competitors you think are the biggest are not your competitors at all. Starbucks isn’t necessarily a competitor to a small local coffee shop, even if they’re next door to each other.   On the other…

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What is a Brand Strategy, and Do You Need One?

Brand Strategy

Whether a business offers services or products, or whether the business owner is a freelancer, solopreneur, or CEO of a company with many employees – every business needs a brand strategy. Brand strategy is a long-term plan that helps a brand define and achieve its goals by positioning it as an expert in its specific…

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Internal vs External Branding

Apple brand

There are two main elements of branding — internal branding and external branding:   Internal Branding Internal branding is all about brand strategy — it’s the thoughtfulness and planning that goes into everything associated with your brand. Think of internal branding as the “behind the scenes” work that goes into making your brand… a brand!…

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Aventive Studio

We are a creative studio dedicated to brand development through modern and strategic design. Our team of designers, creatives, and web developers have teamed up to deliver value for clients worldwide, yet never lose sight of personal and individualized service. No matter the project, you will work directly with a core and accomplished creative director at Aventive Studio.

Brand Strategy
Positioning & Messaging
Brand Attributes & Voice
Target Profiles
Competitor Audits
Goal Alignment
Content Development
Digital Strategy


Visual Branding
Logo Design & Identity
Brand Board (typography, colors, photos)
Website Design & Development
Marketing Collateral
Brand Guidelines
Stationery Design

Opening Hours

Monday - Friday 8 am - 5 pm
Saturday & Sunday Closed

502 West 30th Street, Austin TX 78705