Posts by Kady Sandel
Retail vs. DTC: Which Sales Model Works Best for Your CPG Brand?
Deciding how to sell your health & wellness products is one of the most critical choices your CPG brand will make. The sales channel you choose will directly affect your growth potential, brand perception, and long-term sustainability. With the rise of e-commerce, many brands are debating whether to go all-in on direct-to-consumer (DTC) sales or…
Read MoreHow to Position Your CPG Brand for Premium Pricing
Pricing isn’t just a number; it’s a positioning strategy. If your CPG brand is struggling to charge premium prices, it’s not because consumers won’t pay more—it’s because your brand isn’t positioned to justify the higher price point. When customers reach for a product, they’re not just buying an item; they’re buying the story, the experience,…
Read MoreDesigning Packaging That Sells: What CPG Brands Need to Know
Packaging is the first impression your product makes on consumers. In the competitive world of Consumer Packaged Goods (CPG), having a well-designed package can mean the difference between a sale and being ignored on the shelf. But great packaging goes beyond aesthetics—it must communicate your brand identity, attract your target audience, and be functional and…
Read MoreThe Power of Brand Strategy in CPG: How to Create a Standout Brand
In the crowded world of Consumer Packaged Goods (CPG), brand strategy is the key differentiator between a product that blends into the shelves and one that flies off of them. Unlike other industries where direct relationships with customers are easier to build, CPG brands often rely on retail presence, packaging, and digital engagement to connect…
Read MoreHow to Choose the Right Design Agency for Your CPG Brand
In today’s age of consumerism and competition, design is more than a fancy word and more than just aesthetics. The most successful brands leaving their mark on the marketplace are using design as a strategic tool instead. That’s right – design is a potent tool for business growth today, driving sales, elevating a brand, and…
Read MoreHow Packaging Design Can Increase Your CPG Sales: Branding Tips 101
How often have you picked an item off the supermarket shelf because it’s a good product that comes in great packaging? More often than not, love-at-first-sight packaging design is what drives customers to relate to and prefer a brand over its rivals. Smartphones are the perfect example – a sleek, crisp package with perfect edges…
Read MoreThe Complete Guide to CPG Packaging Design
For consumer packaged goods (CPG), packaging design has always been a critical, powerful branding opportunity. Not just because you can make your product look cool, fun, or sophisticated with the right packaging – that you certainly can. Additionally, the process helps create visually appealing, functional packaging to protect the product, communicate brand messaging, and attract…
Read MoreLogo and Packaging Design for Organic Wellness Brands: Standing Out On the Shelf
The demand for organic products has surged in recent years, with consumers becoming increasingly conscious about what they put into and onto their bodies. This behavior is especially popular among Gen-Z. But what is it that truly sets organic wellness brands apart from other wellness brands? Why do some consumers flock to organic products, while…
Read MoreHow to Create a Cohesive Brand Identity for Your Wellness Business
At its core, brand identity refers to the collection of all elements that a company creates to portray the right image to its audience. Contrary to what countless brands, branding specialists, and even branding agencies believe, a brand identity goes beyond visual identity. Sure, visual identity is a large part of branding. But a good…
Read MoreHow to Rebrand Your Wellness Business Without Losing Your Audience
As a small business owner, you are probably already juggling a million things at once, from managing operations to ensuring customer satisfaction. But at some point, you might start noticing that your business isn’t resonating with your audience the way it used to. Maybe your brand feels outdated, or your message no longer aligns with…
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