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Hair Product Packaging Design That Attracts Customers

hair product packaging design

There are more than a hundred hair care brands in the United States alone. Many of them have already made a connection with their target audience and established themselves as experts. So, if you are just starting out with your brand or are trying to get to the next level (like get into major retailers)…

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Branding for Cosmetics: How to Sell More Beauty Products

cosmetic packaging design on a white background

Branding is a strategy for differentiating your business from the competition and establishing a positive relationship with your customers. Since it is a saturated space, branding for cosmetics can be difficult, but it is also an important part of your business. So, how do you do it? How do you create a beauty brand that…

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Promote Your Milk Tea Business: 5 Strategies That Work

milk tea packaging

The milk tea business is one of the most profitable industries at present. It’s low-cost to set up, does not require expensive equipment, and has high margins because the product is largely pre-made. Additionally, it doesn’t demand comfortable seating or an elaborate dine-in experience. Customers prefer the grab-and-go aspect of it over dining in. So,…

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How to Create Your Skincare Brand Values

woman wearing skin care products

A brand is an emotional connection people have to a company’s product or service; they gravitate towards brands they like and avoid those they don’t like. Your skincare branding should be consistent and recognizable, including through your logo, brand colors, packaging, marketing, advertising, and pricing. In order to create a skincare brand that stands out…

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7 Health and Wellness Business Trends to Watch

acai bowl health and wellness business

With consumers becoming increasingly health conscious, it is no wonder that the wellness industry was valued at $4.5 trillion and has been rapidly growing since. As people become more concerned about their lifestyle choices, it is important for brands in this industry to keep an eye at what’s the current need of the buyers to…

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How to Write Skincare Product Descriptions That Sell

skincare product descriptions on bottles in sand

Whether you like it or not, your skincare product descriptions are a marketing tool. They are a great way to attract new customers and increase the number of sales without spending any money on actual marketing activities! Traditionally, a well-written skincare product description contains all the information needed by customers to make an informed decision…

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How to Make and Ship Skincare Products

white skincare packaging

Manufacturing and planning the logistics for skincare products require a lot of effort. From making sure that your ingredients are safe for use in cosmetics and determining the cost of packaging and shipping to determining how much it will cost to manufacture your products and brainstorming on packaging designs, a skincare brand entrepreneur should be…

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Rebranding Beauty Products: The Ultimate Guide

beauty products on a white background

The beauty category has seen a lot of innovation and growth over the last few years. Brands that have successfully managed to break through have profited by being part of the multi-billion dollar industry. But many companies either fail or do not get significant traction for one major reason – it is hard to differentiate…

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How to Start a Protein Powder Company

man holding a protein powder shake

If you are like most fitness and wellness entrepreneurs, you might think that the key to starting a protein powder business is finding the right formula for your customers. But that’s barely ten percent of the whole process! Besides understanding how people use protein powders, what motivates them, and what they want from their protein…

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