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Educational Articles for Your Skincare & Beauty Product-Based Business

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Branding for the Beauty Industry

By Kady Sandel | March 5, 2020

The beauty industry is large and continues to grow at a rapid rate, with both local and international brand competing for precious space in our makeup bags.   Despite the competition, there are still plenty of opportunities for beauty product businesses to thrive – but in order to stand out, your company will need a…

The 5 Worst Branding Mistakes That Wellness Companies Make

By Kady Sandel | February 10, 2020

Not all branding and marketing practices are necessary for a successful wellness business. You don’t need to focus on networking events, social media posts, Google ads, retail stores, in-person promotions, event booths, Instagram stories, and blog posts all at once – and you can’t! As a brand in the ever-growing health and wellness industry, you…

Branding for Skincare Products: The Ultimate Guide

By Kady Sandel | February 6, 2020

The skincare industry is here to stay. From beauty influencers showing off their 10-step skincare routines to celebrities posting photos of themselves wearing face masks, social media has propelled the industry into the spotlight. The rapid boom of the skincare industry is driven by a number of factors including increased consumer interest in self-care, natural…

5 Strategies for Successful Health & Wellness Branding

By Kady Sandel | January 22, 2020

The multi-trillion dollar wellness industry continues to grow substantially, and forecasts indicate no sign of slowdown. Whether it’s self-care, fitness, healthy snacking and beverages, natural beauty products, athleisure, or holistic living products, one thing is clear: consumers want more.   As a health or wellness brand, this industry growth is an incredible opportunity to scale…

How to Design Cosmetic Packaging That Will Sell

By Kady Sandel | December 30, 2019

We’ve all had the experience where we walk into a grocery store for that “one thing,” and end up walking out with five additional items we weren’t originally planning on buying. At least one of those extra items was something that attracted us – we liked it and spontaneously decided that we needed it in…

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