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Educational Articles for Your Skincare & Beauty Product-Based Business
What color comes to mind when you think of Starbucks? What about McDonalds? What about Barbie? The most iconic businesses in every industry have recognizable colors that customers instantly associate with their brands.For health and wellness businesses, brand colors are the very first element that tells a potential customer what your business is about. Whether…
Entrepreneurs often struggle with a visual identity for their business. If you don’t have a background as a designer, it can be hard to know what logo looks best, what colors will attract your target audience, and whether you need business cards, flyers, a website, or some other promotional material. When it comes…
People want to feel a connection with the brands and products they support. Consumers have become increasingly interested in sustainability and social values, and Millennials and Generation Z in particular have strong preferences to buy from sustainable brands. As a health & wellness product business, you can connect with your customers and demonstrate your values…
In the health and wellness industry, it’s not always easy to have visual designs that make your business stand out. I’m sure you’re aware of the similar (almost identical!) logos and designs that different companies use. Have you ever noticed how spas almost always use the same logos and colors as each other? Or…
When you pour so much time, energy, and investment into your health or wellness business, it can be disheartening to feel like your brand is blending in with the rest. After all, the purpose of a brand is to stand out and attract more customers! If you hit a plateau, there are several strategic…
There are so many ways to sell health and wellness products; from in-person markets, to Instagram, to targeted search advertising, to partnering with other brands… the list is nearly endless. One tactic that can be highly effective for selling more products is to create a blog for your wellness business. When your business has…
You have poured so much money, energy, and time into creating a body product business. Your soaps are amazing. Customers rave about your body and lip balms. But as an entrepreneur, you’re wearing so many hats that it’s hard to know what actions will lead to your next level of growth. When your business has…
Instagram can be a powerful digital tool for health and wellness brands, with over a billion monthly users and numerous advertising capabilities. Many health & wellness businesses have leveraged Instagram to grow their audiences, build brand awareness, and make more sales. Before your business goes all-in on Instagram, take a moment to think about your…
If you’re an entrepreneur who is looking to improve the branding for your business, you have likely come across the term “branding agency.” Maybe you are already familiar with graphic designers and marketing agencies, but you’re wondering if working with a branding agency could be the next right step for your business. Here is…