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8 Fundamental Social Media Marketing Strategies for Your Wellness Website

woman applying skincare product

This is a guest post for the Aventive Studio blog written by Aziz Nicleson.

Social media is a great tool for promoting an online presence and a platform for engaging with current and prospective customers. Some social media users find professionals online to inquire about health matters because they get more rewards with minimal investment.

Health and wellness social media marketing enables you to be effective at work and demonstrate your knowledge in this area. You can implement the best strategies to prove your credibility to the online audience and get more exposure to your prospects.


Identify the target audience

Check your business planning documents to define psychographics, behavioral characteristics, and demographics. Learning about the importance of market segmentation may help you to optimize resources and services for your customers.

Use Google Analytics to find out the platforms your target customers use most. You could also use social listening to monitor and track activities around hashtags and keywords related to the health and wellness industry or your brand.


Conduct market research

One of the most important things to do when starting a business is to identify competitors in the market. Pull the wellness social accounts of your competitors and find out the channels they mostly use.

Establish how often your competitors post content on their platforms and whether they mix their content. You may also be interested in knowing more about their followers and the kind of posts those followers engage with.

Identify the target audience



Choose relevant social media platforms

Instead of trying to be on every platform, select relevant channels and maintain your online presence. Combine data regarding social media referrals and the age of your target market audience to determine the most relevant platforms for your business.

Since most wellness content is visual, the platform you choose should include lots of virtual content. The platforms with a high number of people who post about wellness include Facebook, Instagram, YouTube, and TikTok.


Set social media goals

Figuring out what successful social media marketing means is the basis of increasing leads and ROI. Your goal could be o encourage people to post user-generated content, boost sales or increase followers.

Knowing what you want to achieve and how to track progress is key to achieving social media marketing success. You should align the social media goals with the overall business goals.

Social Media for wellness brands


Select tools for managing social media

Social media management tools are important regardless of the size of your budget. You can explore the paid and free options depending on their functionalities and your business needs.

The tools can let you schedule content, curate it from other sources and monitor the activities. Since most tools are cost-effective, they are a great way to attain a greater return on investment in your business.


Create a publishing schedule

Posting content numerous times a month does not necessarily amount to improved results, but mixing it up does. Think about why people get online and the wellness content they prefer as well as how they engage with it.

Value-adding and relevant content will attract a larger audience. Consider adding giveaways or polls to generate user interest and boost engagement or include some wellness center’s snapshots.

Wellness center social media


Post infographics

Infographics are excellent visual content pieces that can help you to increase social media engagement. Use them to educate and inform your followers on different health and wellness topics.

Identify the topics that your audiences are interested in and center the infographics on relevant genres. If you are creating blog content, consider repurposing it to attract and engage with a new audience.


Use health-related hashtags

Many social media users search content on social media based on relevant hashtags. Adding the hashtags into your social media marketing strategy is a way of ensuring that the content is accessed by relevant followers.

Using hashtags on social media is a way of boosting user interest and engagement. For instance, you could use trending hashtags on Twitter to make posts accessible and find conversations to be involved in.



Social media is a great place to engage with your existing customers and attract new ones. By adhering to the above practices and the right tools, you will generate leads and increase the return on investment in your business. Implementing a winning social media campaign for your wellness campaign requires paying attention to the platforms and the content therein.



About The Author


Aziz Nicleson is a freelance college paper writer and journalist with four years of experience working in London magazine “Shop&buy” and an assignment help service. He is a professional mini-tennis player. He has gained fame as an essay writer and for his novel “His heart.”

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