Are you struggling to find the right health and wellness strategies to find engage and grow your audience?
It’s understandable. Even though there are a ton of strategies for growing your audience, finding the suitable one for your brand can be daunting. Besides, even though technology has eased the connection between brands and audiences, getting the appropriate message to the right audience at the right time can be tricky.
We’ve got you covered.
In this article, you’re going to learn seven practical tips to reach and expand your audience.
As of 2018, the global wellness economy had reached $4.5 trillion. This implies that there is a huge market for wellness products. However, there is a challenge.
According to Humphrey Graig, an internet marketer and web designer who works with the top essay writing websites in the UK, brands in the health and wellness industry must use effective marketing strategies to stand out from the crowd.
If you’re a key player in these industries, you really need to prioritize creating products or services that improve your customers’ lifestyles. This is where branding becomes useful.
Here are seven handy tips to help you expand your audience for your natural brand:
1. Determine Your Target Audience
To grow your audience, you’re most likely going to use social media platforms 95%. However, just because there are 4.48 billion social media users doesn’t mean they are all your audience. You need to know your specific customers thus before you do anything else, start by knowing your target audience.
Determining your audience will help you know what channels they spend most of their time in, what products or services they are interested to buy, which websites they like to visit, and many other insights. You will also discover what type of content they enjoy consuming and the message that triggers them to take action.
So first, determine the ideal customers you intend to reach and serve. In that case, you need to determine their demographics including where they live and their ages.
Determine their current type of lifestyle, how they desire to live, and how your brand can help change their lives for the better.
You also need to determine your long-term goals as a natural brand.
There are many ways on how to know your audience.
First off, you can use sources like Pew Research Center, Facebook Audience Insights, etc.
You can also take advantage of advanced social listening tools. These tools can gather useful analytics on social media, the web, and your target audience.
The idea is to ensure you know your target audience beforehand.
Once you know who to target, tailor your brand strategies to suit your target audiences’ interests and desires.
2. Make Your Brand Unique
How your brand is perceived in the market can make or break your effort to expand your audience. You need to set your brand apart from the competition so you can attract a massive audience.
To set yourself apart you need to know the kinds of experiences you want your target audience to have when interacting with your brand and the emotions your products should evoke.
To stand out from the competition, you need to start by creating brand guidelines. More about developing your brand that your competitors never saw coming you can read here.
3. Take Full Advantage of Social Media
On average, a social media user spends more than 2 hours online. If you’re not doing social media marketing then you’re missing out on a massive audience that you could attract to your brand.
Social media is a powerful platform for wellness brands to tell authentic stories.
To take full advantage of social media.
Here are a few tips to help you make the most of social media:
Use Facebook and Instagram ads
Facebook and Instagram ads can help you reach targeted demographics. Paid ads are known to help brands reach the right people at the time of their needs.
Share insightful posts on Facebook or use ads to connect with your current and new social media followers.
Work with influencers
Influencer marketing is the latest and hottest form of social media marketing where brands partner with industry experts for products endorsement or placement. People trust word-of-mouth recommendations than traditional ads hence influencer marketing can help you increase sales while reaching a huge audience. This is because influencers are individuals with a dedicated, loyal, and engaged following.
You can work with influencers in many ways. For instance, you could share their content or tag them when you make a post or hire influencers to promote your products, services, and campaigns.
You need to identify the right influencers to partner with for your health and wellness brand here. First, know what you want to achieve out of the partnership then put the following key points into consideration.
- The influencer must be a specialist in your industry and trusted by their followers. They also need to create content that’s relevant to your audience and brand.
- The influencer must have a following that holds value to your business. Don’t fall for the temptation to identify influencers based on the follower count. No matter how many followers the influencer has, if they aren’t interested in your products, the partnership is as good as nothing.
- Find influencers that resonate with your brand. A good rule of thumb is to partner with micro-influencers in your industry.
In a nutshell, when partnering with influencers think quality vs quantity.
4. Use Brand Storytelling
To some extent, the internet has hurt human connection hence the need for brand storytelling.
“To expand your audience, you need to build an authentic connection with your target customers,” says Laban Andrew, a business consultant who also offers dissertation writing services in the UK.
For your health and wellness brand, you can tell stories about how your products or services have transformed the lifestyles of customers.
Remember that the modern customer wants to see real customers testifying their results.
As you tell your brand stories, determine the emotions you want to invoke in your audience. Your brand stories should empower, energize your audience or bring peace to them.
5. Be Authentic and Transparent
Authenticity is one of the elements the modern customer looks for when using a brand. However, being authentic is half the battle. You also need to get your target audience to believe it.
See, consumers understand that brands are using social media ads to advertise their products or services. You need to be genuine and authentic in your storytelling and social media content.
Granted, your customers are already aware of what you’re sharing. Besides, health and wellness customers are better educated than ever. To avoid creating a bad reputation for your brand, stick to values that make your brand unique. In other words, stick to the foundational purpose of starting your business.
6. Spy Your Competitors
Your competitors in the health and wellness industry aren’t your enemies. They are your valuable partners. Monitor the competition to understand what type of content they are posting across multiple platforms, influencers they are partnering with, social media platforms they are using hugely, and their followers.
Stalking your competitors can help you identify strategies that working (or not working) and not before trying out something.
The good news is that stalking your competitors is easy these days thanks to social media.
You can also use advanced competitor analysis tools or social listening tools such as Hubspot, SproutSocial, Buffer, Hootsuite, etc.
The idea of spying on your competitors is to compare your engagements and posts with that of your competitors then adjust and improve where necessary.
7. Post Original and High-Quality Content
When it comes to expanding your health and wellness audience, content is still king. If the content you share on social media is great, more people will share it hence it will reach a huge audience.
As stated earlier, you need to be authentic throughout. In that case, minimize your promotional content.
Before you create content, identify what content your audience is interested in reading. Your social media insights can help you identify topics and content with the highest engagement rate.
Video and images are two types of content that will never disappoint you when done properly. These types of content can help to boost your organic reach and stir engagement. Hubspot statistics suggest that visual content is 40 times more likely to be shared on social media than all other types of content you know.
Share unique and high-quality content that relates to your brand consistently.
Over to You
Expanding your health and wellness brand’s audience can be daunting. Besides, with so many strategies to use, you can end up getting confused. Remember that there is no one-size-fits-all strategy when it comes to growing an audience.
You can use some or a combination of the strategies shared in this article and get great results.
Start acting now!
Aziz Nickleson is a health and wellness business consultant. He’s also a professional journalist who works with Essay Geeks where he helps offers assignment writing help in the areas of digital marketing and entrepreneurship. He also provides custom essay writing services to students during his free time.