This is a guest post for the Aventive Studio blog written by Jill Goodwin.
The health and wellness industry is full of up-and-coming businesses jostling to claim their share of the proverbial pie. If you want to do the same, you have to stand out from the crowd and show potential customers exactly why they should choose you over your competitors.
One of the most simple and effective ways to make this distinction clear is by using branding to your advantage. You can use smart branding strategies to ensure that your customers know that you’re a leader in your industry, and that your services are well worth their money.
Having a clear branding strategy in place is crucial for businesses for several reasons. Primarily, effective branding will convey your brand’s services, offerings, ethos and ethics coherently to your leads. Once you’ve developed a strong brand for your enterprise, customers will automatically gravitate towards you. This gives you an excellent opportunity to reel them in and convert them into paying clients.
Here are 5 genius branding ideas that will give you an edge over your competitors and boost your bottom line.
1. Match Your Brand with Its Purpose
Having a strong brand image is always a good thing, but truly successful companies usually take things one step further. Matching your brand with a purpose, such as supporting a worthy charity or social cause, will allow potential customers to align with that purpose. Once they do, they’ll be significantly more likely to invest in your products and services.
Ensure that the purpose you choose is genuine, in-demand, and something that you can stand behind in the long run. Purpose-driven enterprises are becoming increasingly popular in the age of ethical consumerism, in which so many customers want the planet and good social causes to benefit from their purchases.
2. Interact With Your Customers
It’s never been easier to engage and interact with customers in the age of digital marketing. When you create content for your social media platforms or your website, it needs to be as engaging as possible to encourage leads to interact with it.
Quizzes, polls, competitions, Q&A sessions and quick questionnaires are all great options when it comes to online interactivity. Getting people actively involved with your brand is the key to creating loyal, long-term customers who are always eager to hear what you have to tell them.
3. Focus on Impeccable Customer Service
Most health and wellness businesses use email as their primary means of communication with customers. Email marketing is a great marketing strategy. But the trick to truly making it work is ensuring that you remain approachable and genuine with your supporters.
The customers who are receiving correspondence from you want to hear from you, especially if they’ve already signed up to receive your content. On your side, you can form a lasting emotional connection with them by treating them as part of your team. Be friendly, inclusive, welcoming, and always willing to listen to your customers.
Personalize your emails as much as possible, and if you’re dealing with customer service matters, reply individually to each query so that your customers know that you really care about what they have to say. A humane and authentic approach to customer communications is the key to garnering a positive reputation in your industry and improving your conversion rates.
4. Design Memorable Packaging for Your Products
If you’ve got physical products on offer for your customers, they need to be as visually appealing as they are effective. Design your product packaging according to your brand strategy and personality to ensure that it’s attractive, aesthetically pleasing, and in line with your brand’s image.
Uninspired packaging will never get your products flying off the shelves. Distinctive and unique designs will quickly become associated with your brand in a positive way. They look utterly Insta-worthy too, which will attract the right kind of attention on social platforms. The more shares your products get on social media, the more attention they’ll garner.
5. Take to Social Media
Speaking of social media, popular social platforms can be used for so much more than simply communicating company messages to your clients. You can, of course, use socials to spread the word about your brand, products and services. But you can also use these platforms to build valuable connections for your health and wellness business.
With just a laptop or mobile device, you can engage one-on-one with your followers on sites like Facebook, Instagram, and Twitter. This will make them feel noticed, appreciated, and included. Remember to message your followers back in a personal way, and to answer their questions as promptly as you can.
You can contact popular influencers on social platforms like Instagram, who may be willing to promote your products to their own followers. This is a great way to spread the word about your brand without spending thousands on elaborate digital marketing campaigns and PPC advertising strategies.
If you want to outstrip your competition and grow your business, creative branding strategies can help you achieve your goal. There are plenty of branding ideas to investigate, but your go-to approaches should include:
- Being friendly, approachable and authentic with your customers, and always being willing to listen empathetically to their questions and feedback
- Aligning your brand with a purpose or good cause that will cause ethical consumers to naturally gravitate towards supporting you
- Interacting meaningfully with your customers online and including them in your operations in any way possible
- Keeping your product packaging fresh, modern, and appealing to your target audience
- Using social media to your advantage to network and connect with your followers, other businesses like yours, and influencers who may be willing to promote your products to new audiences.
You could design unique and memorable business cards, give your best-selling products strategic overhauls to add even more value to them, and start an SEO-optimized blog to further enhance your business’s branding strategy.
Every update you make will help you set yourself apart from the competition and capture the attention of your leads.
About the Author
Jill Goodwin is a content champion for a variety of online publications. She often covers topics that cater to business owners and entrepreneurs with a strong focus on finances, productivity, management, and a few other topics.