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Educational Articles for Your Skincare & Beauty Product-Based Business
It is no secret that the beauty and wellness industries are booming right now. And while some of this can be attributed to millennials’ overall health and wellness obsession, it has a lot more to do with the fact that people are finally starting to prioritize self care. So, it doesn’t come as a surprise…
Wellness has become an important aspect of everyone’s life – more so since the pandemic began. Because of this, many businesses are addressing market demands. GlobeNewswire reports that the wellness industry had an estimated value of over $4.4 billion in 2021. The increase in more sedentary lifestyles due to the lockdown restrictions implemented in early…
The right number of products for a new beauty brand to launch with varies based on the resources available, but generally speaking, three to six items is the ideal range. The goal is to validate your brand and learn from early customers before making a big investment in more products or packaging. Aiming for…
The global skincare industry has almost doubled in the last decade and is now worth well over $160 billion per year. And there are various reasons that skincare is so popular and why it’s growing at such a rapid rate. The natural move towards healthier lifestyles is having an impact on every area of…
The global skincare industry is projected to reach $200.25 billion by 2026. But anybody who has watched enough Shark Tank would know that you should never estimate your business’s success rate based on the size of the industry you are working in! So, what does it take to start a skincare line then? What…
Selling your skincare products online means competing with millions of other businesses vying for your customers’ attention. Therefore, branding means everything to your business. Your skincare line’s visual branding is what sets your company apart from its competitors and makes it memorable in your customers’ minds. Think about any successful skincare or cosmetics brand…
This is a guest post for the Aventive Studio blog written by Ivy Attie. You may have come across many blogs promising you the best ways to use stock photos for advertising your business, blog, eCommerce store, etc. But when it comes to promoting your skincare or cosmetics brand, adding stock photos to your advertising…
This is a guest post for the Aventive Studio blog written by Eleanor Hecks. With all the wellness, skincare, and beauty brands out there, figuring out how to stand out from the competition is crucial to your business success. Social media levels the playing field and lets smaller brands reach their target audience with less…
There is no doubt that Amazon is an oasis in the middle of a desert for skincare and cosmetic brands. It provides you with quick exposure and allows you to take advantage of its built-in customer base. But should selling on Amazon be a permanent business model for your brand? Is selling on your…