Whether a business offers services or products, or whether the business owner is a freelancer, solopreneur, or CEO of a company with many employees – every business needs a brand strategy. Brand strategy is a long-term plan that helps a brand define and achieve its goals by positioning it as an expert in its…
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There are two main elements of branding — internal branding and external branding: Internal Branding Internal branding is all about brand strategy — it’s the thoughtfulness and planning that goes into everything associated with your brand. Think of internal branding as the “behind the scenes” work that goes into making your brand… a brand!…
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You’ve probably heard that every business needs to have an ideal client. But is that really true? And can having an ideal client really help grow your business, or are you going to lose all other potential clients by narrowing down your audience? A few years ago, I was at a conference and…
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Brand positioning is the strategy of setting a business apart from the competition. It describes how a brand is different from other brands that offer the same or similar services or products. It’s a process of positioning a brand into consumer’s minds. It’s how and what people think about that brand. It is what…
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Think of your favorite brands. What comes to mind first? Maybe something you own from them, or a memorable advertisement? Whether or not it’s your first thought, chances are high that you pictured a company logo in the mental process. It’s important that companies put time and effort into crafting the perfect logo.…
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If a business was building a brick and mortar location, you would want to create a space that shows off your wares and attracts your customers. This same opportunity exists in the digital world by having your own well-designed and user-friendly website. A website that aligns with your company’s branding and voice can expand…
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A brand represents the essence of a company, which is built upon the characteristics that a business already has. The simple definition of “attributes” is: a quality or feature regarded as a characteristic or inherent part of someone or something. So brand attributes are characteristics that the audience sees as an inherent part of…
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A brand board is a short and easy-to-read document that includes all the visual elements of a brand. It usually includes variations of a logo, brand colors, typography, and graphic elements such as textures, patterns, and styled imagery. A brand board is a road map of your brand that comes with instructions on how…
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Experience shows that customers expect to pay more for a branded product or services than for an unbranded version. This is because customers recognize, connect, and trust something that has an image, that has a reputation, that looks familiar and real. Would you expect to pay the same price for random off-brand shoes as…
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We are an Austin, TX branding agency dedicated to brand development by leveraging modern and strategic design. We specialize in the health and wellness industry and our team of designers, strategists, and web developers have teamed up to deliver value for clients worldwide, yet never lose sight of personal and individualized service. No matter the project, you will work directly with a core and accomplished creative director at Aventive Studio.
Brand Strategy
Positioning & Messaging
Brand Attributes & Voice
Rebranding
Target Profiles
Competitor Audits
Goal Alignment
Content Development
Digital Strategy
Visual Branding
Logo Design & Identity
Brand Board (typography, colors, photos)
Packaging Design
Brand Guidelines
Website Design & Development
Stationery Design
Contact
hello@AventiveStudio.com
502 West 30th Street, Austin TX 78705
512.788.2615
Opening Hours
| Monday - Friday | 8 am - 5 pm |
| Saturday & Sunday | Closed |
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