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What is Content Strategy and Why Does Your Business Need It?

By Kady Sandel | March 25, 2019
Content Strategy

Content strategy is a strategy that includes planning, developing and managing all the content your business has or should have. Content can be in writing, photos, videos and other media. Getting the right content in front of the right people at the right time is what will make your business successful.   Through strategic planning…

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What’s Included in Brand Strategy?

By Kady Sandel | March 20, 2019
Business strategy and brand

  Brand strategy is comprised of the following six components: Brand Discovery Brand strategy always starts with a brand discovery. During brand discovery, a business owner writes down everything they know about their business.   During this phase, they pinpoint when and how their business started (or when and how an individual will start one),…

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Elements of a Strong Visual Brand

By Kady Sandel | March 19, 2019

Poor visual branding will hurt your business. People perceive and create thoughts around your brand based on what they see, think, and feel about it.   If your branding makes your company look like a luxury brand, but the products you’re selling should be affordable – potential customers will think your brand is too expensive,…

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Brand Strategy vs Business Strategy

By Kady Sandel | March 14, 2019
Brand strategy vs business strategy

What is the difference between brand strategy and business strategy?   Brand strategy and business strategy are similar concepts, but it’s important to think about them separately to understand how they’re different and why each is important.   Brand strategy is focused on how to build a brand in order to grow a business. When…

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How to Develop a Content Strategy

By Kady Sandel | January 29, 2019
Content for your business

If you haven’t read my previous post about content strategy go and do that first. There you can learn what it is, here you can learn how to do it yourself.   You need to ask yourself what is the purpose of creating a content for your business. Just to have more content out there,…

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How to Find Your Target

By Kady Sandel | January 15, 2019
woman searching her target audience on laptop

  To find your brand’s target market, it’s important to first identify whether your business is business-to-consumer (B2C) or business-to-business (B2B).   Your company is business-to-consumer if you’re selling directly to people. Examples of B2C companies are clothing stores, essential oil companies, coffee shops, and other businesses where you’re targeting people who need your services…

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How to Find Your Competitors In Order To Stand Out

By Kady Sandel | January 8, 2019
Find your competitors

No matter if you already have a business or you’re just starting out – you have competitors.   Sometimes, the competitors you think are the biggest are not your competitors at all. Starbucks isn’t necessarily a competitor to a small local coffee shop, even if they’re next door to each other.   On the other…

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Aventive Studio

We are an Austin, TX branding agency dedicated to brand development by leveraging modern and strategic design. We specialize in the health and wellness industry and our team of designers, strategists, and web developers have teamed up to deliver value for clients worldwide, yet never lose sight of personal and individualized service. No matter the project, you will work directly with a core and accomplished creative director at Aventive Studio.

Brand Strategy

Positioning & Messaging
Brand Attributes & Voice
Target Profiles

Competitor Audits
Goal Alignment
Content Development
Digital Strategy


Visual Branding

Logo Design & Identity
Brand Board (typography, colors, photos)
Packaging Design

Brand Guidelines
Website Design & Development
Stationery Design

502 West 30th Street, Austin TX 78705

Opening Hours

Monday - Friday 8 am - 5 pm
Saturday & Sunday Closed

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