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Educational Articles for Your Skincare & Beauty Product-Based Business
This is a guest post for the Aventive Studio blog written by Ivy Attie. You may have come across many blogs promising you the best ways to use stock photos for advertising your business, blog, eCommerce store, etc. But when it comes to promoting your skincare or cosmetics brand, adding stock photos to your advertising…
This is a guest post for the Aventive Studio blog written by Eleanor Hecks. With all the wellness, skincare, and beauty brands out there, figuring out how to stand out from the competition is crucial to your business success. Social media levels the playing field and lets smaller brands reach their target audience with less…
There is no doubt that Amazon is an oasis in the middle of a desert for skincare and cosmetic brands. It provides you with quick exposure and allows you to take advantage of its built-in customer base. But should selling on Amazon be a permanent business model for your brand? Is selling on your…
This is a guest post for the Aventive Studio blog written by Amy Grace. To take your storytelling product photography to a whole new level, you can’t just start taking some random photos — especially if you’re directly involved in a skincare brand where precision and perfection matter a lot. Since storytelling photography is…
The secret’s out! The formula for your skincare is only as successful as its appearance and marketing campaigns. Let’s face it, Cetaphil is an exception. Not all brands can afford to package good formula in unimaginative design elements and still make millions out of it. More often than not, skincare brands need to…
This is a guest post for the Aventive Studio blog written by Alex Buzan. In the online world, the first impression is the one that truly matters. It is a crucial step to create long-term value and provoke positive emotions. But still, many marketers overlook the importance of having an attractive landing page. One…
The skincare industry is huge. Just look in the nearest department store and you will find an eye-popping assortment of face and body products: toners, moisturizers, exfoliators, cleansers, masks, peels, moisturizers and so much more. So, how do you stand out? Packaging is one of the most important aspects of marketing and selling your skincare…
Starting any company is a big step in a person’s life. Financial issues aside, governing a business, expanding it, and keeping it on a good trajectory will require you to be diligent, committed, and able to think on your feet. The wellness industry, fortunately, offers dozens of opportunities, whether it be teaching yoga, running…
This is a guest post for the Aventive Studio blog written by Aziz Nicleson. If you own a wellness brand, you know how important it is to attract and maintain new customers. You also know that staying competitive in this industry requires diverse marketing strategies. Wellness branding is one of the most effective ways…