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Educational Articles for Your Health & Wellness Product-Based Business
Design doesn’t just involve creating inspirational art, but also knowing how people will react to it. Design is a universal communication, which means that everyone in the world who sees the design should understand it. Everyone in the world needs to feel the same way when looking at one design. If you’re looking…
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Have you ever been confused over whether you should brand your business or brand yourself? Have you ever wondered if you should go by your company’s name or by your personal name? How do you separate the two… or if you don’t separate the two, how do you merge who you are with what…
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Brand goals describe what a company expects to accomplish with its branding over a specific period of time. In order to create a successful brand, your branding needs to have a concrete goal and a brand strategy – a long term plan. Brand goals are very similar to business goals, but there are a few…
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Branding for products is very similar to branding for services, and in some cases the strategies are the same. In both cases, you will want to use storytelling, share testimonials and positive reviews, address customer problems and pain points, and focus on the precise solution that your product or service provides. The main difference is…
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Think of your company’s website as the 24/7 portal to your brand. A website that aligns with your company’s branding, content strategy, and voice can expand the quality of your reach and increase your revenue through brand trust and awareness (which pays off in the long-term!). Here are a few important things to consider when you…
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Content strategy is a strategy that includes planning, developing and managing all the content your business has or should have. Content can be in writing, photos, videos and other media. Getting the right content in front of the right people at the right time is what will make your business successful. Through strategic planning…
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Visual branding consists of design elements such as colors, materials, shapes, fonts (typography), and functionality. Visual identity is not the same as branding. Branding includes the entire suite of branding elements that a company uses such as brand awareness, user profiles, videos, social media posts, logo, content strategy – literally everything. Visual identity…
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Brand strategy is comprised of the following six components: Brand Discovery Brand strategy always starts with a brand discovery. During brand discovery, a business owner writes down everything they know about their business. During this phase, they pinpoint when and how their business started (or when and how an individual will start one),…
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Poor visual branding will hurt your business. People perceive and create thoughts around your brand based on what they see, think, and feel about it. If your branding makes your company look like a luxury brand, but the products you’re selling should be affordable – potential customers will think your brand is too expensive,…
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