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Educational Articles for Your Health & Wellness Product-Based Business

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Brand Attributes: What They Are and How to Identify Yours

By Kady Sandel | December 3, 2018
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A brand represents the essence of a company, which is built upon the characteristics that a business already has.The simple definition of “attributes” is: a quality or feature regarded as a characteristic or inherent part of someone or something. So brand attributes are characteristics that the audience sees as an inherent part of a brand.For…

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How Branding Helps Your Business

By Kady Sandel | November 20, 2018
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Experience shows that customers expect to pay more for a branded product or services than for an unbranded version. This is because customers recognize, connect, and trust something that has an image, that has a reputation, that looks familiar and real.   Would you expect to pay the same price for random off-brand shoes as…

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What is branding?

By Kady Sandel | November 19, 2018
what is branding steve jobs image and quote

We hear the word “branding” thrown around often, but many companies are still unclear on what branding really means.   Some people would say branding is a logo, some would say it’s visuals such as ads, stationery, or flyers, and some people completely mix up branding with marketing and advertising. And that’s fine, because branding…

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