Blog
Educational Articles for Your Health & Wellness Product-Based Business
What is the difference between brand strategy and business strategy? Brand strategy and business strategy are similar concepts, but it’s important to think about them separately to understand how they’re different and why each is important — especially when it comes to your wellness, skincare, or cosmetics business!Brand strategy is focused on how to build…
Read MoreIf you haven’t read my previous post about content strategy go and do that first. There you can learn what it is, here you can learn how to do it yourself. You need to ask yourself what is the purpose of creating a content for your business. Just to have more content out there,…
Read MoreFor wellness product companies, the purpose of a logo is to give your company an identity so you can grow your business. You can capture new clients by having a memorable logo that speaks to them. Your business will then retain customers who trust the brand behind your logo. Your business must have a face.…
Read MoreTo find your brand’s target market, it’s important to first identify whether your business is business-to-consumer (B2C) or business-to-business (B2B). Your company is business-to-consumer if you’re selling directly to people. Examples of B2C companies are clothing stores, essential oil companies, coffee shops, and other businesses where you’re targeting people who need your services…
Read MoreNo matter if you already have a business or you’re just starting out – you have competitors. Sometimes, the competitors you think are the biggest are not your competitors at all. Starbucks isn’t necessarily a competitor to a small local coffee shop, even if they’re next door to each other. On the other…
Read MoreWhether a business offers services or products, or whether the business owner is a freelancer, solopreneur, or CEO of a company with many employees – every business needs a brand strategy. Brand strategy is a long-term plan that helps a brand define and achieve its goals by positioning it as an expert in its…
Read MoreThere are two main elements of branding — internal branding and external branding: Internal Branding Internal branding is all about brand strategy — it’s the thoughtfulness and planning that goes into everything associated with your brand. Think of internal branding as the “behind the scenes” work that goes into making your brand… a brand! Internal…
Read MoreYou’ve probably heard that every business needs to have an ideal client. But is that really true? And can having an ideal client really help grow your business, or are you going to lose all other potential clients by narrowing down your audience? A few years ago, I was at a conference and…
Read MoreBrand positioning is the strategy of setting a business apart from the competition. It describes how a brand is different from other brands that offer the same or similar services or products. It’s a process of positioning a brand into consumer’s minds. It’s how and what people think about that brand. It is what…
Read More