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Educational Articles for Your Health & Wellness Product-Based Business
If a business was building a brick and mortar location, you would want to create a space that shows off your wares and attracts your customers. This same opportunity exists in the digital world by having your own well-designed and user-friendly website. A website that aligns with your company’s branding and voice can expand…
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A brand represents the essence of a company, which is built upon the characteristics that a business already has. The simple definition of “attributes” is: a quality or feature regarded as a characteristic or inherent part of someone or something. So brand attributes are characteristics that the audience sees as an inherent part of a…
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A brand board is a short and easy-to-read document that includes all the visual elements of a brand. It usually includes variations of a logo, brand colors, typography, and graphic elements such as textures, patterns, and styled imagery. A brand board is a road map of your brand that comes with instructions on how…
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Experience shows that customers expect to pay more for a branded product or services than for an unbranded version. This is because customers recognize, connect, and trust something that has an image, that has a reputation, that looks familiar and real. Would you expect to pay the same price for random off-brand shoes as…
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We hear the word “branding” thrown around often, but many companies are still unclear on what branding really means. Some people would say branding is a logo, some would say it’s visuals such as ads, stationery, or flyers, and some people completely mix up branding with marketing and advertising. And that’s fine, because branding…
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