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Educational Articles for Your Health & Wellness Product-Based Business

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Brand Strategy vs Business Strategy

By Kady Sandel | March 14, 2019
Brand strategy vs business strategy

What is the difference between brand strategy and business strategy? Brand strategy and business strategy are similar concepts, but it’s important to think about them separately to understand how they’re different and why each is important — especially when it comes to your wellness, skincare, or cosmetics business!Brand strategy is focused on how to build…

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How to Develop a Content Strategy

By Kady Sandel | January 29, 2019
Content for your business

If you haven’t read my previous post about content strategy go and do that first. There you can learn what it is, here you can learn how to do it yourself.   You need to ask yourself what is the purpose of creating a content for your business. Just to have more content out there,…

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How to Find Your Target

By Kady Sandel | January 15, 2019
woman searching her target audience on laptop

  To find your brand’s target market, it’s important to first identify whether your business is business-to-consumer (B2C) or business-to-business (B2B).   Your company is business-to-consumer if you’re selling directly to people. Examples of B2C companies are clothing stores, essential oil companies, coffee shops, and other businesses where you’re targeting people who need your services…

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How to Find Your Competitors In Order To Stand Out

By Kady Sandel | January 8, 2019
Find your competitors

No matter if you already have a business or you’re just starting out – you have competitors.   Sometimes, the competitors you think are the biggest are not your competitors at all. Starbucks isn’t necessarily a competitor to a small local coffee shop, even if they’re next door to each other.   On the other…

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What is a Brand Strategy, and Do You Need One?

By Kady Sandel | January 4, 2019
Brand Strategy

Whether a business offers services or products, or whether the business owner is a freelancer, solopreneur, or CEO of a company with many employees – every business needs a brand strategy.   Brand strategy is a long-term plan that helps a brand define and achieve its goals by positioning it as an expert in its…

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Internal vs External Branding

By Kady Sandel | January 4, 2019
Apple brand

There are two main elements of branding — internal branding and external branding: Internal Branding Internal branding is all about brand strategy — it’s the thoughtfulness and planning that goes into everything associated with your brand. Think of internal branding as the “behind the scenes” work that goes into making your brand… a brand! Internal…

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Is it Important to Know Your Ideal Client?

By Kady Sandel | January 2, 2019
Target market

You’ve probably heard that every business needs to have an ideal client. But is that really true?   And can having an ideal client really help grow your business, or are you going to lose all other potential clients by narrowing down your audience?   A few years ago, I was at a conference and…

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What is Brand Positioning?

By Kady Sandel | December 26, 2018
essential oil brand

Brand positioning is the strategy of setting a business apart from the competition. It describes how a brand is different from other brands that offer the same or similar services or products.   It’s a process of positioning a brand into consumer’s minds. It’s how and what people think about that brand. It is what…

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