Whether a business offers services or products, or whether the business owner is a freelancer, solopreneur, or CEO of a company with many employees – every business needs a brand strategy.
Brand strategy is a long-term plan that helps a brand define and achieve its goals by positioning it as an expert in its specific field.
Brand strategy is like a road-map that a company needs to follow in order to get where the business owner would like it to be. Brand strategy helps companies stay on track, know exactly how to use their brands, and share everything their businesses can offer.
When you have a clear brand strategy in place, you won’t have to guess what you should focus on while trying to grow. You won’t need to think about how to stand out with every piece of content, how to find your ideal clients, or if you should redesign your website – you will already have a plan, you won’t waste your time, and you will just do what’s stated in your brand strategy plan to achieve results.
What’s included in brand strategy?
Brand strategy is the “internal branding” of a brand, and it helps define what attributes that brand should have, what emotions it evokes, what consumer needs are, and how to help them solve problems they are facing. Brand strategy clarifies how to position a brand by bringing clarity to what that brand provides and how it’s different than all similar companies.
Is brand strategy important for every business?
Yes — a brand strategy is crucial for every business. A brand strategy is your company’s base: it will explain what your business provides, what you stand for, what you offer, and who you offer that to. It will help with your brand’s consistency, recognition, trust and loyalty. Your brand strategy creates the personality of your business, and while a brand strategy will take time to develop, it’s totally worth it.
A brand strategy will also dictate your marketing strategy. Once a business knows its target, what that target needs, how it is different from competitors, what its tone is, what kind of message it delivers, and the way it communicates with potential consumers… that business will also know where to find its customers, and how to make its brand more visible to attract new business. By following a brand strategy, a business owner will be able to clearly see if the website needs improvement, or if they need to invest in Google ads, Facebook ads, every door direct marketing (EDDM), or other methods of reaching customers.
So before investing in social media, logo design, website, and other visuals or content, you need to be clear on what your brand is, how it sounds to others, and the core qualities it has. A brand strategy will clarify how you move forward and ensure that your actions add up to an attractive and scalable brand.
Aventive Studio works with companies to develop individualized brand strategies to help scale their businesses.
Interested in creating a brand strategy that lays a solid groundwork for your company’s future? Drop us a line and set up a consultation with our creative team to discuss how we can help build your brand.