About the Brand:
Beauty by Code products blend French elegance and Galenic beauty-industry expertise with the power of American innovation. By combining the best European skincare formulations with a determination to solve real problems for women, BbC developed trusted products focused on ethically-sourced, specialized ingredients.
The Challenge:
Beauty by Code was planning their skincare line’s launch and needed complete branding and design related services in order to capture their ideal client’s attention, secure product sales, and grow their business revenue. Their product delivery goal included selling their unique skincare products on Amazon and their own website, eventually scaling their e-commerce focus.
Outcome:
As Beauty by Code was finalizing the formulation and selecting their manufacturer, Aventive Studio worked on brand strategy, competitor research, positioning, brand attributes, and visual designs. We developed everything that Beauty by Code needed – from logo design to website creation.
Scope of the Project:
Brand Strategy
Core Values
Mission & Vision
Competitor Research
Brand Attributes & Voice
Target Profiles
Logo Design
Visual Identity
Label Concepts
Website Design
E-Commerce Website Development
Team:
Brand Strategist and Creative Director - Kady Sandel
Brand Strategist and Graphic Designer – Ghian Red
Website Designer – Biljana Vukovic
Content Creator and Editor – Lisa Giesbrecht
Website Developer – Syed Shah
Ready to bring YOUR brand to life?
Aventive Studio can help!
Beauty by Code's full website can be seen here: www.beautybycode.com
Testimonial:
Aventive Studio helped us develop our entire beauty and cosmetics brand, from our brand strategy and visual identity (logo design, colors, fonts) to our product labels, packaging design, and website design & development. We were looking for a designer who understood the wellness and self-care industry, and we are very satisfied with our branding results! Aventive Studio really took the time to understand our brand values and our mission. From there, they turned those brand elements into visual designs and a website that will help us make more product sales. – Yirlene Mertenes, Beauty by Code