About the Brand:
Natrava is a meal replacement shake that helps people eat healthier, meet their nutritional needs, and create daily routines without sacrificing their modern lifestyle. This shake comes in two flavors, vanilla and chocolate.
This video is taken directly from Natrava's website and Aventive Studio does not own copyrights. Visit https://natravahealth.com/ to learn more about this amazing meal replacement shake.
The Challenge:
Natrava was looking for a full branding experience with the goal of launching the business and its signature products. As a startup, they needed everything from a brand plan to complete visuals.
Outcome:
We developed a brand strategy and a long-term plan for attracting Natrava’s ideal customers. During the process we discovered the customer journey, analyzed competitors, developed brand attributes, and created brand taglines. Our team then designed a logo, selected the right colors, and chose fonts. Finally, we went on to design Natrava’s product labels, gusset bags, and boxes.
Scope of the Project:
Brand Strategy
Customer Journey
Visual Identity
Logo Design
Label Design
Gusset Bag Design
Packaging Design
Box Design
Team:
Strategist and Creative Director - Kady Sandel
Brand and Packaging Designer – Ghian Red
Brand Messaging – Kelsey Horton