Posts by Kady Sandel
How to Define Your Health and Wellness Brand Voice
The most successful health and wellness businesses share one thing in common: they all have memorable and unique brand personalities. One way to develop and express a memorable brand personality is through visual designs such as your website, logo design, colors, and fonts. Another important factor that influences your audience’s perception is your brand voice.…
Read More5 Tea Packaging Tips to Attract More Customers
If you’re a tea entrepreneur, you probably already know how important your tea packaging is. After all, it’s the first introduction customers have to your brand! You could have the most high-quality and remarkable tea in the world, you could have a passionate team that makes your products with precision and care… but if you…
Read More3 Essential Branding Strategies for Health and Wellness Brands
In the health and wellness industry, businesses need strong and recognizable brands to stand out and set themselves apart from the competition. Without a cohesive logo, website, color palette, brand voice, and designs, customers will find it difficult to remember your business. Maybe they saw an ad for your yoga studio once and were…
Read MoreHow to Create a Mood Board for your Health and Wellness Brand
A mood board, also known as a stylescape, is a visual collage of ideas for your brand. The best time to make a mood board for your health and wellness business is after you have an idea of how you want your visuals to look, but before you move forward with creating visual designs.…
Read MoreHow to Position Your Health and Wellness Brand
When you think of Dr. Scholls, you think of ergonomic shoe inserts and shoes – not high heels. When you think of Planters, you think of peanuts – not trail mix or pistachios. That’s because these businesses went out of their way to position themselves as authorities in a particular market segment. They…
Read More3 Tips to Make Your Healthy Snack Brand Stand Out
In the food and beverage industry, healthy snacks are forecasted to grow to a market size of almost 33 billion dollars. Shoppers are increasingly interested in wellness, nutrition, and healthy grab-and-go snacks that fit their fast-paced lifestyles. However, many healthy snack brands hit a plateau. A turning point occurs where their existing customers love their…
Read More4 Simple Steps to Brand Your Health and Wellness Business Online
The internet offers tremendous opportunities to put your health and wellness brand in front of potential customers. You can start your own website, attract clients on social media, email them offers to make a purchase, and grow your income without needing to jump through hoops. At the same time, it can be overwhelming to…
Read MoreA Guide for Austin Health and Wellness Entrepreneurs
Austin, Texas is the “Live Music Capital of the World,” one of the fastest growing metropolitan areas in the US, and a hub of entrepreneurship and innovation. One distinctive feature of Austin is that its residents love wellness, fitness, and health. From running on the downtown trails to hiking the greenbelts to stand-up paddle…
Read More4 Ways to Grow Your Health and Wellness Business
Entrepreneurship is exciting, and it can also have its ups and downs – particularly in the health and wellness industry where new products and services pop up all the time. In order to grow, your health and wellness business needs to stand out from the crowd and build systems that attract your ideal customers on…
Read MoreHow to Choose the Colors for Your Health and Wellness Brand
What color comes to mind when you think of Starbucks? What about McDonalds? What about Barbie? The most iconic businesses in every industry have recognizable colors that customers instantly associate with their brands. For health and wellness businesses, brand colors are the very first element that tells a potential customer what your business is about.…
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