Posts by Kady Sandel
How to Design Skincare Packaging
The secret’s out! The formula for your skincare is only as successful as its appearance and marketing campaigns. Let’s face it, Cetaphil is an exception. Not all brands can afford to package good formula in unimaginative design elements and still make millions out of it. More often than not, skincare brands need to…
Read MoreThe Best Materials for Skincare Packaging
The skincare industry is huge. Just look in the nearest department store and you will find an eye-popping assortment of face and body products: toners, moisturizers, exfoliators, cleansers, masks, peels, moisturizers and so much more. So, how do you stand out? Packaging is one of the most important aspects of marketing and selling your skincare…
Read MoreWellness Branding: How To Brand & Sell Your Products To Get A Slice Of The $4 Trillion Global Wellness Economy
Yes, you read that right! Wellness is now a huge – and growing – market worth trillions. It is no longer just yoga classes and kale smoothies; the industry is now a fully mature behemoth riding a wave of unprecedented cultural acceptance. While the Covid-19 pandemic might have added a burst of rocket fuel…
Read MoreHow to Start a Wellness Business
Are you an aspiring wellness entrepreneur? Maybe you’ve seen projections that the wellness industry will continue to grow, or maybe you want to make a positive impact on the lives of your clients and customers (while also making a profit!). Or maybe you’re simply ready to branch off and be your own boss. No…
Read MoreHow to Define Your Health and Wellness Brand Voice
The most successful health and wellness businesses share one thing in common: they all have memorable and unique brand personalities. One way to develop and express a memorable brand personality is through visual designs such as your website, logo design, colors, and fonts. Another important factor that influences your audience’s perception is your brand voice.…
Read More3 Essential Branding Strategies for Health and Wellness Brands
In the health and wellness industry, businesses need strong and recognizable brands to stand out and set themselves apart from the competition. Without a cohesive logo, website, color palette, brand voice, and designs, customers will find it difficult to remember your business. Maybe they saw an ad for your yoga studio once and were…
Read MoreHow to Position Your Health and Wellness Brand
When you think of Dr. Scholls, you think of ergonomic shoe inserts and shoes – not high heels. When you think of Planters, you think of peanuts – not trail mix or pistachios. That’s because these businesses went out of their way to position themselves as authorities in a particular market segment. They…
Read More4 Ways to Grow Your Health and Wellness Business
Entrepreneurship is exciting, and it can also have its ups and downs – particularly in the health and wellness industry where new products and services pop up all the time. In order to grow, your health and wellness business needs to stand out from the crowd and build systems that attract your ideal customers on…
Read MoreHow to Choose the Colors for Your Health and Wellness Brand
What color comes to mind when you think of Starbucks? What about McDonalds? What about Barbie? The most iconic businesses in every industry have recognizable colors that customers instantly associate with their brands. For health and wellness businesses, brand colors are the very first element that tells a potential customer what your business is about.…
Read More9 Logo Ideas for the Health and Wellness Industry
Entrepreneurs often struggle with a visual identity for their business. If you don’t have a background as a designer, it can be hard to know what logo looks best, what colors will attract your target audience, and whether you need business cards, flyers, a website, or some other promotional material. When it comes…
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