Posts by Kady Sandel
How to Start a Wellness Business
Are you an aspiring wellness entrepreneur? Maybe you’ve seen projections that the wellness industry will continue to grow, or maybe you want to make a positive impact on the lives of your clients and customers (while also making a profit!). Or maybe you’re simply ready to branch off and be your own boss. No…
Read More27 Health and Wellness Branding Tools to Grow Your Business
A strong health and wellness brand will help your business build name recognition, stand out from the competition, and make more sales. In the wellness industry, branding is crucial because your potential customers need to trust your business in order to make a purchase. You only have a few seconds to make a positive…
Read MoreHow to Define Your Health and Wellness Brand Voice
The most successful health and wellness businesses share one thing in common: they all have memorable and unique brand personalities. One way to develop and express a memorable brand personality is through visual designs such as your website, logo design, colors, and fonts. Another important factor that influences your audience’s perception is your brand voice.…
Read More3 Essential Branding Strategies for Health and Wellness Brands
In the health and wellness industry, businesses need strong and recognizable brands to stand out and set themselves apart from the competition. Without a cohesive logo, website, color palette, brand voice, and designs, customers will find it difficult to remember your business. Maybe they saw an ad for your yoga studio once and were…
Read MoreHow to Create a Mood Board for your Health and Wellness Brand
A mood board, also known as a stylescape, is a visual collage of ideas for your brand. The best time to make a mood board for your health and wellness business is after you have an idea of how you want your visuals to look, but before you move forward with creating visual designs.…
Read MoreHow to Position Your Health and Wellness Brand
When you think of Dr. Scholls, you think of ergonomic shoe inserts and shoes – not high heels. When you think of Planters, you think of peanuts – not trail mix or pistachios. That’s because these businesses went out of their way to position themselves as authorities in a particular market segment. They…
Read More4 Simple Steps to Brand Your Health and Wellness Business Online
The internet offers tremendous opportunities to put your health and wellness brand in front of potential customers. You can start your own website, attract clients on social media, email them offers to make a purchase, and grow your income without needing to jump through hoops. At the same time, it can be overwhelming to…
Read More4 Ways to Grow Your Health and Wellness Business
Entrepreneurship is exciting, and it can also have its ups and downs – particularly in the health and wellness industry where new products and services pop up all the time. In order to grow, your health and wellness business needs to stand out from the crowd and build systems that attract your ideal customers on…
Read MoreHow to Choose the Colors for Your Health and Wellness Brand
What color comes to mind when you think of Starbucks? What about McDonalds? What about Barbie? The most iconic businesses in every industry have recognizable colors that customers instantly associate with their brands. For health and wellness businesses, brand colors are the very first element that tells a potential customer what your business is about.…
Read More9 Logo Ideas for the Health and Wellness Industry
Entrepreneurs often struggle with a visual identity for their business. If you don’t have a background as a designer, it can be hard to know what logo looks best, what colors will attract your target audience, and whether you need business cards, flyers, a website, or some other promotional material. When it comes…
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