Posts by Kady Sandel
What Is a Branding Agency and When Should You Hire One?
If you’re an entrepreneur who is looking to improve the branding for your business, you have likely come across the term “branding agency.” Maybe you are already familiar with graphic designers and marketing agencies, but you’re wondering if working with a branding agency could be the next right step for your business. Here is…
Read MoreBranding for the Beauty Industry
The beauty industry is large and continues to grow at a rapid rate, with both local and international brand competing for precious space in our makeup bags. Despite the competition, there are still plenty of opportunities for beauty product businesses to thrive – but in order to stand out, your company will need a…
Read MoreThe 5 Worst Branding Mistakes That Wellness Companies Make
Not all branding and marketing practices are necessary for a successful wellness business. You don’t need to focus on networking events, social media posts, Google ads, retail stores, in-person promotions, event booths, Instagram stories, and blog posts all at once – and you can’t! As a brand in the ever-growing health and wellness industry, you…
Read MoreBranding for Skincare Products: The Ultimate Guide
The skincare industry is here to stay. From beauty influencers showing off their 10-step skincare routines to celebrities posting photos of themselves wearing face masks, social media has propelled the industry into the spotlight. The rapid boom of the skincare industry is driven by a number of factors including increased consumer interest in self-care, natural…
Read More5 Strategies for Successful Health & Wellness Branding
The multi-trillion dollar wellness industry continues to grow substantially, and forecasts indicate no sign of slowdown. Whether it’s self-care, fitness, healthy snacking and beverages, natural beauty products, athleisure, or holistic living products, one thing is clear: consumers want more. As a health or wellness brand, this industry growth is an incredible opportunity to scale…
Read MoreHow to Design Cosmetic Packaging That Will Sell
We’ve all had the experience where we walk into a grocery store for that “one thing,” and end up walking out with five additional items we weren’t originally planning on buying. At least one of those extra items was something that attracted us – we liked it and spontaneously decided that we needed it in…
Read More