Posts by Kady Sandel
What Is a Skincare Branding Agency and When Should You Hire One?
If you are building a skincare brand, you have probably come across the term “branding agency” and wondered whether it is the right next step, or whether a freelance designer would do the same job for less. This is a breakdown of what a skincare branding agency actually is, what it does, how it differs…
Read MoreBranding for the Beauty Industry
The beauty industry is large and continues to grow at a rapid rate, with both local and international brand competing for precious space in our makeup bags. Despite the competition, there are still plenty of opportunities for beauty product businesses to thrive – but in order to stand out, your company will need a…
Read MoreThe 5 Worst Branding Mistakes That Wellness Companies Make
Not all branding and marketing practices are necessary for a successful wellness business. You don’t need to focus on networking events, social media posts, Google ads, retail stores, in-person promotions, event booths, Instagram stories, and blog posts all at once – and you can’t! As a brand in the ever-growing health and wellness industry, you…
Read MoreBranding for Skincare Products: The Ultimate Guide
The skincare industry is here to stay. From beauty influencers showing off their 10-step skincare routines to celebrities posting photos of themselves wearing face masks, social media has propelled the industry into the spotlight. The rapid boom of the skincare industry is driven by a number of factors including increased consumer interest in self-care, natural…
Read More5 Strategies for Successful Health & Wellness Branding
The multi-trillion dollar wellness industry continues to grow substantially, and forecasts indicate no sign of slowdown. Whether it’s self-care, fitness, healthy snacking and beverages, natural beauty products, athleisure, or holistic living products, one thing is clear: consumers want more. As a health or wellness brand, this industry growth is an incredible opportunity to scale…
Read MoreHow to Design Cosmetic Packaging That Will Sell
We’ve all had the experience where we walk into a grocery store for that “one thing,” and end up walking out with five additional items we weren’t originally planning on buying. At least one of those extra items was something that attracted us – we liked it and spontaneously decided that we needed it in…
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