Posts by Kady Sandel
5 Strategies for Successful Health & Wellness Branding
The multi-trillion dollar wellness industry continues to grow substantially, and forecasts indicate no sign of slowdown. Whether it’s self-care, fitness, healthy snacking and beverages, natural beauty products, athleisure, or holistic living products, one thing is clear: consumers want more. As a health or wellness brand, this industry growth is an incredible opportunity to scale…
Read MoreHow to Design Cosmetic Packaging That Will Sell
We’ve all had the experience where we walk into a grocery store for that “one thing,” and end up walking out with five additional items we weren’t originally planning on buying. At least one of those extra items was something that attracted us – we liked it and spontaneously decided that we needed it in…
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