Posts by Kady Sandel
How to Sell More Self Care Products
It is no secret that the beauty and wellness industries are booming right now. And while some of this can be attributed to millennials’ overall health and wellness obsession, it has a lot more to do with the fact that people are finally starting to prioritize self care. So, it doesn’t come as a surprise…
Read MoreHow to Make Sure Your Wellness Business Has Longevity
Wellness has become an important aspect of everyone’s life – more so since the pandemic began. Because of this, many businesses are addressing market demands. GlobeNewswire reports that the wellness industry had an estimated value of over $4.4 billion in 2021. The increase in more sedentary lifestyles due to the lockdown restrictions implemented in early…
Read MoreHow Many Products Your Beauty Brand Needs to Launch
The right number of products for a new beauty brand to launch with varies based on the resources available, but generally speaking, three to six items is the ideal range. The goal is to validate your brand and learn from early customers before making a big investment in more products or packaging. Aiming for…
Read MoreHow Fast Is the Skincare Industry Growing?
The global skincare industry has almost doubled in the last decade and is now worth well over $160 billion per year. And there are various reasons that skincare is so popular and why it’s growing at such a rapid rate. The natural move towards healthier lifestyles is having an impact on every area of…
Read MoreHow to Start a Skincare Line
The global skincare industry is projected to reach $200.25 billion by 2026. But anybody who has watched enough Shark Tank would know that you should never estimate your business’s success rate based on the size of the industry you are working in! So, what does it take to start a skincare line then? What…
Read MoreShould You Rebrand Your Skincare Business?
Selling your skincare products online means competing with millions of other businesses vying for your customers’ attention. Therefore, branding means everything to your business. Your skincare line’s visual branding is what sets your company apart from its competitors and makes it memorable in your customers’ minds. Think about any successful skincare or cosmetics brand…
Read MoreHow to Sell Cosmetics on Amazon and Your Own Website
There is no doubt that Amazon is an oasis in the middle of a desert for skincare and cosmetic brands. It provides you with quick exposure and allows you to take advantage of its built-in customer base. But should selling on Amazon be a permanent business model for your brand? Is selling on your…
Read MoreHow to Design Skincare Packaging
The secret’s out! The formula for your skincare is only as successful as its appearance and marketing campaigns. Let’s face it, Cetaphil is an exception. Not all brands can afford to package good formula in unimaginative design elements and still make millions out of it. More often than not, skincare brands need to…
Read MoreThe Best Materials for Skincare Packaging
The skincare industry is huge. Just look in the nearest department store and you will find an eye-popping assortment of face and body products: toners, moisturizers, exfoliators, cleansers, masks, peels, moisturizers and so much more. So, how do you stand out? Packaging is one of the most important aspects of marketing and selling your skincare…
Read MoreWellness Branding: How To Brand & Sell Your Products To Get A Slice Of The $4 Trillion Global Wellness Economy
Yes, you read that right! Wellness is now a huge – and growing – market worth trillions. It is no longer just yoga classes and kale smoothies; the industry is now a fully mature behemoth riding a wave of unprecedented cultural acceptance. While the Covid-19 pandemic might have added a burst of rocket fuel…
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