Blog
Educational Articles for Your Health & Wellness Product-Based Business
The beauty industry is large and continues to grow at a rapid rate, with both local and international brand competing for precious space in our makeup bags. Despite the competition, there are still plenty of opportunities for beauty product businesses to thrive – but in order to stand out, your company will need a…
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Not all branding and marketing practices are necessary for a successful wellness business. You don’t need to focus on networking events, social media posts, Google ads, retail stores, in-person promotions, event booths, Instagram stories, and blog posts all at once – and you can’t! As a brand in the ever-growing health and wellness industry, you…
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The skincare industry is here to stay. From beauty influencers showing off their 10-step skincare routines to celebrities posting photos of themselves wearing face masks, social media has propelled the industry into the spotlight. The rapid boom of the skincare industry is driven by a number of factors including increased consumer interest in self-care, natural…
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The multi-trillion dollar wellness industry continues to grow substantially, and forecasts indicate no sign of slowdown. Whether it’s self-care, fitness, healthy snacking and beverages, natural beauty products, athleisure, or holistic living products, one thing is clear: consumers want more. As a health or wellness brand, this industry growth is an incredible opportunity to scale…
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Branding is much more than just a logo. When you build a brand for your business, you create a cohesive identity that inspires your customers and target audience to stop what they’re doing and learn more. Memorable brands exist across all industries — Levi Strauss, Ferrari, Chanel, Adidas, and Starbucks are all famous household…
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Hi everyone. This is Kady Sandel, the CEO and Brand Strategist of Aventive Studio, and I wanted to introduce you to my new online course for entrepreneurs – Brand Clarity. Back when I was starting my graphic design business, I didn’t know what exactly I needed to do to have a thriving business. I…
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“I already have some branding for my business, but how do I know if it’s working?” “When it comes to finding new customers, where should I even start?” “Do I really need a logo design for my business?” As a brand strategist, I hear these types of questions all the time and want to provide…
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Within the first few seconds of seeing your visuals and content, your potential customers will make assessments about your brand and decide if they want to keep learning about your offers. Your business only gets one chance to make this first impression a great one! Even if you haven’t developed a full brand strategy…
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Does it ever feel like you have an amazing product or service, but no matter how much time you spend on marketing and promotion, many potential customers still aren’t aware of your business or what you offer? Think of brand awareness as name recognition for your business. For example, even if you have never…
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