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Educational Articles for Your Health & Wellness Product-Based Business
The past decade has been a roller coaster ride that has brought about major transformations in every industry. With the rapid digitalization of the world, especially with the recent coronavirus pandemic, the mindset of consumers has changed substantially when comparing different products and services. One of the industries which has undergone major transformations and…
Profitability and recognition – a successful skincare brand requires both. But when you’re first starting out, getting noticed as a skincare entrepreneur can be tough. Seeing so many beauty startups come and go can be discouraging, too. In today’s saturated market, the beauty and skincare business is loaded with fierce competition, so you’re going…
The health and wellness industry is full of up-and-coming businesses jostling to claim their share of the proverbial pie. If you want to do the same, you have to stand out from the crowd and show potential customers exactly why they should choose you over your competitors. One of the most simple and effective…
There are two ways to maintain your health and wellness business’s growth trajectory. The first is to reduce your operational costs in a methodical, sustainable way. The second is to increase your revenues through improved sales and targeted advertising techniques. Unfortunately, all too many businesses in the industry overspend when it comes to their…
Are you an aspiring wellness entrepreneur? Maybe you’ve seen projections that the wellness industry will continue to grow, or maybe you want to make a positive impact on the lives of your clients and customers (while also making a profit!). Or maybe you’re simply ready to branch off and be your own boss. No…
A strong health and wellness brand will help your business build name recognition, stand out from the competition, and make more sales. In the wellness industry, branding is crucial because your potential customers need to trust your business in order to make a purchase. You only have a few seconds to make a positive…
The most successful health and wellness businesses share one thing in common: they all have memorable and unique brand personalities. One way to develop and express a memorable brand personality is through visual designs such as your website, logo design, colors, and fonts. Another important factor that influences your audience’s perception is your brand voice.…
If you’re a tea entrepreneur, you probably already know how important your tea packaging is. After all, it’s the first introduction customers have to your brand! You could have the most high-quality and remarkable tea in the world, you could have a passionate team that makes your products with precision and care… but if you…
In the health and wellness industry, businesses need strong and recognizable brands to stand out and set themselves apart from the competition. Without a cohesive logo, website, color palette, brand voice, and designs, customers will find it difficult to remember your business. Maybe they saw an ad for your yoga studio once and were…