Posts by Kady Sandel
The Best Wellness Products at the 2022 SXSW Wellness Expo
Photo by Matthew Bradford As the CEO and brand strategist of a wellness branding agency here in Austin, the SXSW Wellness Expo is my favorite event of the year! South by Southwest (SXSW, or “South By” to locals) is an annual festival in Austin Texas that features speakers, concerts, film premieres, and tons of…
Read MoreHow to Start a Skincare Line
The global skincare industry is projected to reach $200.25 billion by 2026. But anybody who has watched enough Shark Tank would know that you should never estimate your business’s success rate based on the size of the industry you are working in! So, what does it take to start a skincare line then? What…
Read MoreShould You Rebrand Your Skincare Business?
Selling your skincare products online means competing with millions of other businesses vying for your customers’ attention. Therefore, branding means everything to your business. Your skincare line’s visual branding is what sets your company apart from its competitors and makes it memorable in your customers’ minds. Think about any successful skincare or cosmetics brand…
Read MoreHow to Sell Cosmetics on Amazon and Your Own Website
There is no doubt that Amazon is an oasis in the middle of a desert for skincare and cosmetic brands. It provides you with quick exposure and allows you to take advantage of its built-in customer base. But should selling on Amazon be a permanent business model for your brand? Is selling on your…
Read MoreHow to Design Skincare Packaging
The secret’s out! The formula for your skincare is only as successful as its appearance and marketing campaigns. Let’s face it, Cetaphil is an exception. Not all brands can afford to package good formula in unimaginative design elements and still make millions out of it. More often than not, skincare brands need to…
Read MoreThe Best Materials for Skincare Packaging
The skincare industry is huge. Just look in the nearest department store and you will find an eye-popping assortment of face and body products: toners, moisturizers, exfoliators, cleansers, masks, peels, moisturizers and so much more. So, how do you stand out? Packaging is one of the most important aspects of marketing and selling your skincare…
Read MoreWellness Branding: How To Brand & Sell Your Products To Get A Slice Of The $4 Trillion Global Wellness Economy
Yes, you read that right! Wellness is now a huge – and growing – market worth trillions. It is no longer just yoga classes and kale smoothies; the industry is now a fully mature behemoth riding a wave of unprecedented cultural acceptance. While the Covid-19 pandemic might have added a burst of rocket fuel…
Read MoreKeys to a Successful Rebranding Strategy
59% of customers prefer to buy products from familiar brands! And if that number doesn’t showcase the importance of branding, then here is another one – 82% of investors want companies they invest in to have a strong brand. Across generations, buyers have time and again proved that brand loyalty is a tangible…
Read MoreHow to Start a Wellness Business
Are you an aspiring wellness entrepreneur? Maybe you’ve seen projections that the wellness industry will continue to grow, or maybe you want to make a positive impact on the lives of your clients and customers (while also making a profit!). Or maybe you’re simply ready to branch off and be your own boss. No…
Read More27 Health and Wellness Branding Tools to Grow Your Business
A strong health and wellness brand will help your business build name recognition, stand out from the competition, and make more sales. In the wellness industry, branding is crucial because your potential customers need to trust your business in order to make a purchase. You only have a few seconds to make a positive…
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