Posts by Kady Sandel
Branding for Mental Health Products
Branding is the secret weapon that will help you distinguish your mental health products from your competitors. To be successful and stand out in this increasingly-crowded industry, your customers need to understand who you are and what makes you different at first glance. But building a mental health brand is not as easy as it…
Read MoreSupplement Marketing & Branding: The Ultimate Guide
At present, the US supplement industry is worth $33.7 billion. You know what that means, right? Your company is competing with thousands of brands; some are well-established with an unwaveringly loyal customer base, while others are still starting out. The only thing you can do to set your nutritional supplement brand apart is master your…
Read MoreThe 6 Most Common CPG Business Mistakes
Most CPG businesses fail because they don’t have a clear idea of who their customer is or what makes them tick. This often results in products that don’t fit the needs of their target market. But there are other CPG businesses that absolutely nail their target audience but still fail to make a name for…
Read More8 Marketing Strategies for the Beauty Industry
Marketing can easily become a guessing game. Everyone has their own opinions, and no single strategy is right for every beauty and cosmetics business! Since branding and marketing can be daunting, here are 8 marketing strategies that you should incorporate into the success of your beauty brand. 1. Establish a Digital Presence Only 2.5% of…
Read MoreHow to Start a Candle Business
There is more to starting a candle business than picking out some scents, choosing a name, and getting some pretty tins. While you don’t need a ton of start-up capital or buyers, it does demand some time, commitment, and hard work from you. This article will help get you going in the right direction,…
Read MoreHow to Select a Manufacturer for Your Self Care Products
Selecting a manufacturer for your self care products is one of the most important long-term business decisions that you will ever make. The wrong choice can result in poor product quality as well as costly delays in the launch — not to mention poor reputation in the market if they end up in your…
Read MoreHow to Sell More Self Care Products
It is no secret that the beauty and wellness industries are booming right now. And while some of this can be attributed to millennials’ overall health and wellness obsession, it has a lot more to do with the fact that people are finally starting to prioritize self care. So, it doesn’t come as a surprise…
Read MoreHow to Make Sure Your Wellness Business Has Longevity
Wellness has become an important aspect of everyone’s life – more so since the pandemic began. Because of this, many businesses are addressing market demands. GlobeNewswire reports that the wellness industry had an estimated value of over $4.4 billion in 2021. The increase in more sedentary lifestyles due to the lockdown restrictions implemented in early…
Read MoreHow Many Products Your Beauty Brand Needs to Launch
The right number of products for a new beauty brand to launch with varies based on the resources available, but generally speaking, three to six items is the ideal range. The goal is to validate your brand and learn from early customers before making a big investment in more products or packaging. Aiming for…
Read MoreHow Fast Is the Skincare Industry Growing?
The global skincare industry has almost doubled in the last decade and is now worth well over $160 billion per year. And there are various reasons that skincare is so popular and why it’s growing at such a rapid rate. The natural move towards healthier lifestyles is having an impact on every area of…
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