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What Branding & Design Elements YOUR Business Needs

What Branding & Design Elements YOUR Business Needs?

Entrepreneurs are usually confused and overwhelmed by all the information that is out there. We never know exactly what we need for our businesses and whether that one thing we think we need will attract more clients and help us grow, or if we will waste our time by creating something that won’t bring us results.

 

The ultimate goal of every business is to be sustainable and to keep growing, and we all lean towards that, but sometimes it just feels like too much. And then we try to google, and google, and google, and we feel like it’s harder and harder to prioritize, and then we try a little bit of everything, and nothing seems good enough.

 

The problem is that we try everything. If we just knew “these are the main things you need to focus on” and put the rest on the back burner, our lives would be so much easier.

 

Where should you start?

Not every business needs to use the same strategies in order to grow. If you are a business coach, your branding and marketing plans are going to be different than someone who has a skin care product. You might need amazing business cards that you can give away during a networking event while a skin care entrepreneur needs to be focused on amazing packaging.

 

It all depends on your business, if you are in the service or product industry, and then your target. Do they buy from you online or communicate with you directly?

 

 

Summary of must-haves

Service-Based Businesses

Branding (Strategy & Visuals)

  • Ideal Client
  • Content Strategy
  • Logo Design
  • Stationery Design (Business Cards, Letterhead, Envelope)
  • Brand Board (Colors, Fonts, Styled Imagery)
  • Website Design

Marketing

  • LinkedIn
  • Networking Events & Conferences
  • Google Ads

 

Product-Based Businesses

Branding (Strategy & Visuals)

  • Ideal Client
  • Brand Voice & Tone
  • Logo Design
  • Brand Board (Colors, Fonts, Styled Imagery)
  • Packaging (Boxes, Wraps, Bottles…)
  • Flyers, Brochures, and Postcards
  • Website Design

Marketing

  • Facebook & Instagram Ads
  • Brick and Mortar stores

 

These are just suggestions. If you want to work with a professional to identify which branding, design, and marketing components will help your business the most, you can learn about Aventive Studio’s services here.

 

We are a health & wellness branding agency that helps our clients grow their businesses through memorable brand identities, and we would be happy to help you. You can schedule a call with our team here.

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