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Educational Articles for Your Health & Wellness Product-Based Business
At every networking event or social gathering, someone asks the age-old question: “So, what do you do?” My old answer was: “Brand strategy and design for businesses and brands. So, brand positioning, messaging, brand tone & voice, target profiles, brand goals, and then I translate that into visuals such as logo design, stationery, websites,…
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Many entrepreneurs struggle with branding their own businesses. You know the feeling: you want to post something on social media, but you’re not sure what colors, fonts, or tone would work best for your company. Should you sound fun and flexible, serious and professional, or something else entirely? We waste so much time agonizing…
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You wouldn’t pitch investors without outlining your speech beforehand. You wouldn’t embark on a road trip without a GPS to guide your route. But when it comes to branding and design, many health & wellness businesses operate without an overarching plan. Let’s change that. When your business has a strong brand strategy, you…
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It’s no secret that humans are bombarded with messages from brands in every direction. In 2007, research indicated that the average consumer was exposed to up to 5,000 ads per day – which doesn’t include the transformations in digital marketing, social media advertising, and customer targeting that have occurred since that time. Many companies…
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People in the entrepreneurship and startup world use a variety of words to describe the actions they take to grow their audiences, build their platforms, and gain more customers and sales. Marketing… branding… digital media… advertising… public relations…. But what do these terms actually mean? Are they all the same? Does every business…
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Branding a business is much more complicated than just picking a few colors and fonts. If your business has a flashy website with matching colors, cool graphics, and consistent fonts, but your visual identity and content strategy are not leading customers to buy from you… then what was the point of all that branding? …
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As an entrepreneur, the idea of standing out from the endless stream of brands online can be overwhelming. Even if you know that your business genuinely helps solve problems for your customers, it can be difficult to express your company’s unique traits and capture attention in the noisy online space. Here are five actions you…
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The market for pet products is enormous and continues to grow. Fifty six percent of households in the United States own at least one pet, and consumers in the US spend over 72 billion dollars on pet products and services. And it only takes a few minutes spent in conversation with a pet owner to…
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Despite the rise of various popular social media platforms, email marketing remains one of the most important and direct ways to communicate with your audience. Businesses can leverage their email marketing strategy to build their brand, gain new customers, and leave a positive impression on their target audience. Selecting the right email marketing software is…
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