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Educational Articles for Your Health & Wellness Product-Based Business
Before you begin conceiving formulations and marketing strategies for building a successful skincare business, you need to know all your options. That means looking up what type of skincare business suits you best before you search for how to start a skincare business. If you have been oscillating between private and white labeling your skin…
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The need for pampering and increased awareness about skin health among young people has led them to want more luxury items that can help improve their appearance and boost their confidence levels. This includes products like bath bombs, which give users a relaxing experience without having to spend much time or money on it. The…
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Branding is the secret weapon that will help you distinguish your mental health products from your competitors. To be successful and stand out in this increasingly-crowded industry, your customers need to understand who you are and what makes you different at first glance. But building a mental health brand is not as easy as it…
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At present, the US supplement industry is worth $33.7 billion. You know what that means, right? Your company is competing with thousands of brands; some are well-established with an unwaveringly loyal customer base, while others are still starting out. The only thing you can do to set your nutritional supplement brand apart is master your…
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Most CPG businesses fail because they don’t have a clear idea of who their customer is or what makes them tick. This often results in products that don’t fit the needs of their target market. But there are other CPG businesses that absolutely nail their target audience but still fail to make a name for…
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Marketing can easily become a guessing game. Everyone has their own opinions, and no single strategy is right for every beauty and cosmetics business! Since branding and marketing can be daunting, here are 8 marketing strategies that you should incorporate into the success of your beauty brand. 1. Establish a Digital Presence Only 2.5% of…
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There is more to starting a candle business than picking out some scents, choosing a name, and getting some pretty tins. While you don’t need a ton of start-up capital or buyers, it does demand some time, commitment, and hard work from you. This article will help get you going in the right direction,…
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Written by Emily Cooper, Writer at Oliver Wicks Developing a successful skincare and wellness brand involves clever marketing, hard work, and well-considered decisions. The quality of photography you choose is a signifier of the quality of your brand. Your readers will recognize premium photography, and associate that quality with your product. Humans, whether we realize it…
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Selecting a manufacturer for your self care products is one of the most important long-term business decisions that you will ever make. The wrong choice can result in poor product quality as well as costly delays in the launch — not to mention poor reputation in the market if they end up in your…
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