The need for pampering and increased awareness about skin health among young people has led them to want more luxury items that can help improve their appearance and boost their confidence levels. This includes products like bath bombs, which give users a relaxing experience without having to spend much time or money on it.
The bath bomb industry is one of the fastest-growing industries in the world. It has been estimated that there are over 10 million bath bombs sold in the US every year. So, there couldn’t be a better time to start this type of wellness business – plus, you can work from home selling bath bombs, which allows you to have a more flexible schedule!
A bath bomb business is a simple and effective way to make money online. The basic ingredients used in making bath bombs are readily available in most homes and supermarkets, so you don’t have to worry about sourcing them from an expensive supplier.
And the best part about starting a bath bomb business is that it doesn’t require any technical expertise or skills.
Once you have your products ready to sell, Aventive Studio can help you develop a brand strategy and visual designs (packaging designs, logo, colors, website, and more) that will attract your ideal customers and help you sell more bath bombs.
Let’s start with the basics of how to start a bath bomb business.
In short: yes! The truth is, starting a bath bomb business is simple. You don’t need to hire a big team of people or even buy any fancy equipment to execute the ideas. In fact, if you have the right ingredients and a little bit of creativity, you can do it all yourself. Here’s a little more you should know before getting started.
You Must Know Your Target Audience
As with any business, knowing your audience is at the core of running a successful bath bomb business. Who will use your products? What kind of people will be interested in buying them? What type of products do they like?
This will help you determine your market niche and how you should approach potential customers. You need to build relationships with your audience so that they trust you and find you credible enough to purchase from you.
One of the biggest advantages of setting up a bath bomb business is that it doesn’t cost much to get started. You can get started with as little as $2,000.
This is because there are no additional costs associated with running a bath bomb business. You don’t have to worry about rent or other expenses. There are no staff members or office space. You also don’t need to pay for any equipment either.
All you need is an idea, some basic supplies, and a branding expert that can create your packaging design so your products look professional.
You need to be innovative when designing your products because there is no one-size-fits-all formula for making bath bombs that works for everyone. Customers want something different from what they see every day, so don’t be afraid to try something new! The good news is that a bath bomb business is incredibly customizable.
You can expand into a new niche or start a new line of bath bombs by just making a few changes – whether it is a specific scent or color or texture or shape. It doesn’t matter what it is as long as it is something that people want.
In addition, the bath bomb industry itself isn’t standardized. This means that you can choose how your products will look and how much they will cost without worrying about the market competition as long as you know your target customer.
Speaking of what people want, bath bombs are a growing industry, with increasing demand. And the bath bomb market is big enough to accommodate new players.
That being said, it’s important to understand that it is not a category you can just jump into without knowing what you are doing. You will need to invest time and money into learning the basic aspects of manufacturing and marketing your bath bombs.
Before you start selling bath bombs on the internet, you need to consider some practical details. This means planning your visual brand so you can stand out from the competition, make sales of your bath bombs, and grow your business!
To create a visual brand (colors, fonts, images, logo, website, etc.) as well as an emotional connection that your customers can relate to, you need a brand strategy first. The components of your unique brand strategy will include your brand attributes, target profiles, customer journey, competitor research, mission, and more.
The Aventive Studio team of wellness branding experts can create a full brand strategy for your bath bomb business, and from there, create visual designs that will help you stand out from the crowd and make more sales. Learn more about our signature bath bomb branding services here.
Determine Your Unique Value Proposition
As part of your brand strategy, you need to determine what unique value proposition (UVP) you can offer customers. A UVP is a one-line statement about why someone should buy from you rather than from another seller. What makes your bath bombs different from the rest?
For example, if you sell bath products made from natural ingredients, your UVP could be: “I create truly unique bath bombs that are all-natural and safe for people with sensitive skin.”
You can use this statement as a foundation for your brand strategy by focusing on the key points of your unique value proposition, and then adding supporting details like why you use specific ingredients or how you want your customers to perceive you.
Once a branding agency has helped you establish your brand strategy, it’s time for them to work on your visual designs.
You want to make sure that your bath bombs have a consistent look and feel, that it is easy for customers to understand and remember, and that it conveys the kind of message you’d like them to associate with your business.
When someone sees your bath bomb packaging in a local boutique, or comes across your Etsy page, or sees you Instagram ad, it’s important that your visuals all tie together so they can remember that it’s your company!
It will likely take several exposures for a customer to make a purchase, but you can make that faster by making sure your brand looks different from your competitors, resonates with your target, and is consistent in every situation.
Your brand guide, or brand guidelines, should contain information about visuals, content, voice, tone, personality, key terms that you would like to have associated with your business, and much more.
For example, if you are starting a social media presence and are going for something clean and minimalistic, your brand guide could mention how you should use white space around the images you upload on your social media so that they stand out against the background.
Aventive Studio creates a brand guideline document for our clients to ensure that everyone on your team knows how to use your visual brand in a consistent way.
Work On Your Marketing Collateral
Marketing collateral is the materials that are used to promote your business. There are many types of marketing collateral, but the most common ones include social media pages, business cards, flyers, and websites among more. These are all things that you can use to attract new customers.
Because this is such an important part of your business, you would need to spend a lot of time creating visual content and messaging that speaks directly to your audience — so make sure you set out enough time.
A license is a document that would allow you to legally manufacture and sell your product in the United States.
To license your bath bombs, you will need to obtain a license from the FDA, more specifically from their Voluntary Cosmetic Registration Program (VCRP). You would also need to work with an approved manufacturer who can abide by the standards that you want to set for your brand.
Once your application has been approved by the FDA, you will receive a license number which will show up on the packaging of your products and other materials used in their making (such as labels).
Speaking of packaging, your packaging is what determines the fate of a large chunk of your sales. So, you need to make sure that it appeals to the audience you are trying to cater to and that it stands out in the crowded market. You can explore case studies of our past packaging design clients here.
Keep in mind that you have to have a unique package design for each product because if someone else has the same idea as you do, they can sue you for copyright infringement! So, it is best to do some research or outsource the packaging process to professionals.
We know that we have made starting a bath bomb business sounds incredibly simple, but as with anything, it is easier said than done.
From creating a website and designing custom packaging to finding your target customer and growing your business through social media – there is a lot that goes into building a successful bath bomb business. So, it can be overwhelming if you have never done it before. That’s where we come in!
The team at Aventive Studio specializes in helping health and wellness businesses gain more customers and grow their businesses with an unforgettable brand. Whether you need help with your branding strategies or creating unique marketing collateral, we can do it all. Get in touch with us to start today.