Posts by Kady Sandel
Pre-Seed Funding for Wellness Businesses: What You Need to Know
As your wellness business expands, you will most likely need additional funding to take it to the next level. Seeking investors and offering them a stake in your company in exchange for funding is a great option. Startups and new firms have immediate equipment, office space, and personnel needs. To accomplish these goals, they will…
Read MoreThe Best Marketing Strategies For Your Health & Wellness Business
The health and fitness market is clearly flourishing at the moment. Recently, the worldwide health and wellness market was worth $3.31 billion. This figure is projected to increase to $4.24 billion as a result of increased health consciousness. So if you run a health and wellness business, how can you use marketing to your advantage?…
Read More8 Best Cosmetic Packaging Design Examples
The cosmetic industry is thriving more than ever before. The beauty business is one such cultural domain that radiates outward. Researchers predict that the worldwide cosmetic packaging market will soon be worth $31.8 billion. Although cosmetics have always been considered a staple of women, modern times have shown that anyone can benefit from them. We…
Read MoreHow to Increase Brand Awareness for Your Skincare Business
Brand awareness represents how target audiences engage with your skincare brand. High-awareness brands are often ‘trending’ and are invariably the ‘talk of the town’. There is no obvious metric to determine brand awareness or value. Nonetheless, brand awareness is incredibly crucial for commercial viability. The higher the brand awareness, the higher the familiarity with your…
Read More10 Effective Ways to Promote Your Health and Wellness Website
To succeed in the skincare, cosmetics, or wellness industries, a social media channel alone is not enough. Even a mediocre website is not enough! You need an incredible wellness industry website that makes it easy for your customers to fall in love with your brand, and even easier for them to purchase your products and…
Read MoreHow to Get Your Beauty Brand into Retail Stores
The beauty industry is an incredibly crowded space. With so many brands and products to choose from, it can be difficult to stand out from the crowd. That’s why it is important to have a clear vision of what you want your cosmetics & beauty brand to represent and do. As beauty products become more…
Read More5 Essential Content Marketing Strategies for Skincare Brands
Consumers are bombarded by thousands of ads daily. Unfortunately, as a result, they have become numb to brand communication. And this isn’t new. Even before digital numbness took over businesses and marketers, reports of consumers becoming unresponsive to ads date back to the early 2000s. Add to that the shrinking attention span and we can…
Read MoreHow to Start a Skincare Business
The skincare industry in the US generated about $89.5 billion in revenue in 2018, so if you’re passionate about the skin care industry and want to join in, it makes sense to cash in on the opportunity and start a skincare line. A slight problem, though: When everybody seems to be hopping on the bandwagon,…
Read MorePrivate Labeling vs. White Labeling: Which Is Better for Your Skincare Line?
Before you begin conceiving formulations and marketing strategies for building a successful skincare business, you need to know all your options. That means looking up what type of skincare business suits you best before you search for how to start a skincare business. If you have been oscillating between private and white labeling your skin…
Read MoreBranding for Mental Health Products
Branding is the secret weapon that will help you distinguish your mental health products from your competitors. To be successful and stand out in this increasingly-crowded industry, your customers need to understand who you are and what makes you different at first glance. But building a mental health brand is not as easy as it…
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