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9 Health and Wellness Content Ideas Your Customers Will Love

entrepreneur writing wellness content in a notebook

Today, health and wellness brands have the chance to do more than just sell products. You have the power to provide consumers with the knowledge they need to make better choices for their own health!

In fact, one of the best ways to drive traffic to your brand’s digital assets is by writing health and wellness content that people want to read. Content marketing is the process of creating and distributing valuable, relevant content for the purpose of driving awareness, increasing sales, and building your brand.

Here are some engaging health and wellness content ideas that your business can start producing today.

Aventive Studio is a health & wellness branding agency that helps our clients rebrand their businesses so they can sell more products. We can create a brand strategy that helps your wellness content reach the right target & convert them into loyal customers. Learn about our branding & packaging design services here.

wellness content photo of matcha latte in a white mug sitting on a wooden table

Wellness Content That Answers the “What”

Since the health and wellness industry is swamped with misinformation, it is your brand’s duty to educate people and resolve their queries regarding the products, trends, services, and news in your industry. Any topic that starts with a “what” can be categorized under this type of content.

Wellness Content That Explains the “Why”

Once people understand what a concept is, they are also curious to know why it exists. For instance, if you are a skincare brand, you could post an article about what niacinamide is and a separate, follow-up article about why it should be used or what are its benefits.

This can help you create a more informed consumer base, which will be easier to communicate with when you put out products with niacinamide.

Looking for examples of stunning health & wellness branding? View our case studies here to see how Aventive Studio’s branding, logo design, website design, and packaging design services have helped our clients make more sales.

woman applying skincare products in a mirror

How-To Guides

How-to guides can be used as an educational tool, but they can also be used as a marketing tool to engage users with the most up-to-date information possible. They are often written by an expert in a field and include step-by-step instructions and photos to help readers get started.

The purpose of this type of health & wellness content is to get people to perform actions once they have enough information on the “what” and “why” of a certain topic, so they must be as detailed as you can possibly make them. 

Topical Posts

Topical posts are concise pieces that provide valuable information on specific trending topics within the health and wellness industry. They are perfect for those who want quick access to your take on the latest news about their favorite products or services.

Topical posts can also be used as a way of engaging with your audience on social media channels like Facebook or Twitter. But since they have a short life, topical posts need to be well-timed if you want to make the right impact.


Listicles are basically collections of products or any recommendations for that matter. For example, an article on the best ingredients to include in a weight loss plan could feature a list of foods that will a reader to get brief information on several foods in one place – enough to clear their basics and get them started.

Since this type of health & wellness content offers relevant information in brief, listicles are very popular and loved among readers of all demographic groups.

mary kay wellness content idea example

Pros and Cons Posts

Just like listicles, a simple way to sift through the vast amount of information on a subject is to read posts that list the benefits and drawbacks of a particular product or service. This type of content is more likely to get shared since it is easy to relate to and provides a quick snapshot of what people want to read about.

The drawback with this type of content is that it is harder to come up with points that are both unique and valuable, so you will have to do some brainstorming before writing your post.

skincare packaging

Comparisons and Reviews

The end goal of content marketing is to increase revenue. And comparison posts are a great way to show off your products’ features while also highlighting those of your competitors. This could be done through infographics, social media posts, or blog posts.

For instance, if you are selling similar products to another company, your blog post could compare them side by side to show consumers how they are different. This can also be helpful if you are launching new products, as it will give your audience an idea of what is coming next.

Be sure to be rather general when mentioning your competition, as they may see your post, and you don’t want to get in legal trouble if your claims aren’t proven!

Additionally, if you have multiple services or products, you can also use comparison posts to compare your offerings by category so readers can make better choices based on what they want most.


Infographics are great for sharing important health and wellness information, trends, and statistics. They are also a great way to keep your audience engaged.

The best part about infographics is that they are great for SEO. You can get them ranked under both image search and web search while garnering engagement on social media using their visual appeal. 

healthy drink packaging design with strawberries


Checklists can be a great way to make sure you are doing everything that is needed to stay on track with your health and wellness goals. That’s why people love them because they offer them a step-by-step plan of action.

For instance, if you are a beauty brand, you could create a checklist of must-have makeup products for beginners. You could link your products to each item on the list while educating your consumers.


While producing health & wellness content might seem easy, the tricky part is to get results. Here are some tips that will help you get noticed:

  • Consistently produce high-quality content with a single brand voice.
  • Create posts that are specific to your audience, so they understand exactly what type of post it is.
  • Focus on topics that are important to your readers, but also relevant to their business goals or passion.
  • Maintain the quality of your content, not its quantity.
  • Make sure every post has a call to action at the end of it so that the audience always knows what to do next.
wellness content marketing photo of woman working out

As a health & wellness brand, your business’s success depends on its content as much as it does on its products and services. It can be daunting to get started!

The good news is that you don’t need to go through trial and error to create compelling content in the health and wellness space. All you need is the right brand voice and brand strategy in place to make your content useful as well as make it stand out to your customers.

When it’s time to rebrand your health & wellness business, you need to think strategically – and work with an expert who will ensure your new brand stands out from the crowd & leads to your revenue goals!

Ready to revamp your brand with a professional branding agency that can help you sell more wellness products? Reach out to our Aventive Studio team here.

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