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Hair Product Packaging Design That Attracts Customers

hair product packaging design

There are more than a hundred hair care brands in the United States alone. Many of them have already made a connection with their target audience and established themselves as experts. So, if you are just starting out with your brand or are trying to get to the next level (like get into major retailers) – you have competition!

Since there are only a few ways to capture the audience’s attention in a noisy market, you need to ensure that you do everything right. And your hair product packaging design is one marketing tool that you need to fully optimize to make your brand stand out in the crowd.

Here is how you can create a hair product packaging design that will be an instant hit among your ideal buyers.

Aventive Studio is a full-service branding agency that helps wellness product brands make more sales. We can create an unforgettable brand visual brand for your haircare product business, including your packaging design, brand colors, logo, website, and more. Learn about our rebranding & packaging design services here.

hair care packaging design

How to Create Hair Product Packaging Design That Appeals to Your Target Audience

Many hair care consumers already have their tried-and-true products they use every day. To convince them to give your brand a chance, your hair product packaging design needs to be eye-catching enough to make them pause and want to learn more!

What makes you different from the other hair products on the market? You need to be able to identify what makes you special and how you can best communicate that message through packaging design.

Start by asking:

  • What are our customers looking for?
  • What do our competitors offer that we don’t?
  • How can we differentiate ourselves in the marketplace?

Then start thinking about the materials, logistics, and products themselves:

  • The type of packaging and material that will be used for each item (ex: glass bottles or plastic tubes).
  • Any special features, such as smell or texture.
  • The design preferences of the demographics your products will cater to (more on this in the next step!)

While you decide on the final answers, let’s look at some of the ways you can create a great packaging design that appeals to your target audience.

Looking for examples of memorable packaging design? View our case studies here to see how Aventive Studio’s designs have helped our wellness & cosmetic clients make more product sales.

woman using hair curlers

Determine Your Target Audience

The first step to creating a hair product packaging design is to determine to whom you are trying to appeal. This means understanding the people who are likely to buy your product and what they want from it. This can be done by using a number of different tools, including Google Analytics and an in-depth survey.

For instance, if you are selling a styling product for curly hair and find that your target audience prefers a quirky aesthetic in their hair products, you might create a packaging design that is offbeat or eccentric.

Similarly, if you want your products to appeal to both men and women, you might want to use gender-neutral color schemes and themes for your design.

As part of Aventive Studio’s brand strategy process, we develop an ideal client persona, customer journey, target profile, and more to help you hone in on your target buyer & attract them with your visual designs.

hair conditioner packaging design

Develop Your Brand Strategy

Once you know who your target audience is, it is time to develop your brand strategy. This means determining how you will market your product and what kind of message you want to convey through the packaging design.

This is the stage where you determine your branding guidelines as well as the personality of your brand. Since your product packaging design should reflect your brand’s identity, you need to lay out the small details, including the philosophy and values.

For instance, if your brand’s philosophy revolves around creating organic hair products, your product packaging could include nature-themed elements like leaves or animals.

blow dryer comb brush and scrunchies on a fluffy white rug

Determine Your Brand Colors

Color is a powerful tool that can help you communicate with your target audience. It is so important that there is color psychology that dictates how people associate with your brand. Therefore, it is crucial to choose the right color scheme for your packaging.

For this, you need to know what colors represent your brand so that you can visualize what they will look like on products before you can design the packaging. If you are not sure, follow the color wheel. Check out our guide on color psychology to learn more.

hair stylist using a hair straightener on a client

Experiment with Fonts

Like colors, typography also makes a difference in how people perceive your packaging design; especially on self-care products like shampoos and hair serums. So, they are just as important as colors when it comes to creating an appealing package design.

Play around with different fonts until you find one that works well for your company’s brand identity. The fonts you use should be legible as well as attractive enough to make sure that people want to read what’s written on your products.

As a rule of thumb, ensure that your typography is easy on the eyes. The less cluttered it makes your packaging appear, the more effective it will be.

The hair care industry is more cluttered than ever. It has competition in every part of the world.

In order to stand out, your packaging design and brand strategy need to be in line with what your target audience is seeking. Aventive Studio can help with your rebranding project!

We are a health & wellness branding agency that has helped numerous clients develop brand strategies, website, packaging designs, logos, labels, and more to take your business to the next level. Get in touch with our Creative Director to discuss your project today.

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