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10 Effective Ways to Promote Your Health and Wellness Website

health wellness website marketing on a laptop

To succeed in the skincare, cosmetics, or wellness industries, a social media channel alone is not enough. Even a mediocre website is not enough! You need an incredible wellness industry website that makes it easy for your customers to fall in love with your brand, and even easier for them to purchase your products and…

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How to Boost Your Wellness Product Sales in Q4 and Beyond

skincare packaging on a white shelf

This is a guest post for the Aventive Studio blog written by Eleanor Hecks. Are you looking for ways to finish the year strong and bring in new clients? The fourth quarter of the year is a good time to offer specials for events such as Black Friday and Cyber Monday. You’ll gain new clientele more easily than…

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Branding for Mental Health Products

Branding is the secret weapon that will help you distinguish your mental health products from your competitors. To be successful and stand out in this increasingly-crowded industry, your customers need to understand who you are and what makes you different at first glance. But building a mental health brand is not as easy as it…

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How to Start a Candle Business

candles in a diamond shape

There is more to starting a candle business than picking out some scents, choosing a name, and getting some pretty tins. While you don’t need a ton of start-up capital or buyers, it does demand some time, commitment, and hard work from you.   This article will help get you going in the right direction,…

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The Wellness Industry: A Profitable Business Niche

yoga teacher building brand awareness

This is a collaborative post for the Aventive Studio blog written by Melissa Harmon.   As an online business owner, it is important to find the right market and reach the right audience. It is not advisable to be so broad. Businesses can go for a large market, but the competition can be pretty high.…

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How Many Products Your Beauty Brand Needs to Launch

eyeshadow palettes and beauty products

The right number of products for a new beauty brand to launch with varies based on the resources available, but generally speaking, three to six items is the ideal range.   The goal is to validate your brand and learn from early customers before making a big investment in more products or packaging. Aiming for…

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How Fast Is the Skincare Industry Growing?

skincare products on a table

The global skincare industry has almost doubled in the last decade and is now worth well over $160 billion per year. And there are various reasons that skincare is so popular and why it’s growing at such a rapid rate.   The natural move towards healthier lifestyles is having an impact on every area of…

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Why Your Health and Wellness Business Needs a Blog

essential oil branding on a white background

This is a guest post for the Aventive Studio blog written by Eleanor Hecks. Running a health and wellness business means sharing the way you see the world and your passion for helping others get healthy.   Standing out from other companies and coaches is crucial to success. One thing you can do to share…

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5 Branding Tips for Successful Salon Owners

The salon business is one of the longest surviving in history. It has transcended the ages and remains an essential industry in society regardless of class, location, or season. According to SBDCNet, there are around 80,000 hair care establishments in the United States of America alone. Also, Statista estimates that the beauty salon industry was…

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