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Why Your Health and Wellness Business Needs a Blog

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This is a guest post for the Aventive Studio blog written by Eleanor Hecks.

Running a health and wellness business means sharing the way you see the world and your passion for helping others get healthy.


Standing out from other companies and coaches is crucial to success. One thing you can do to share your vision is start a blog. You can fill it with articles, infographics, images and videos, making it a rich experience for readers.


According to the Content Marketing Institute, around 46% of businesses plan to increase their content marketing budget by as much as 9% this year. Companies want to speak directly to user pain points, offering information and solutions.


It helps build brand loyalty and showcases your knowledge in the industry. No matter how you look at it, content is and always will be king.

Why Should You Start a Blog?

Blogs take time to build a following, and it may take a while to see your effort pay off. Decide the types of content you’d like to share and where you might cross-post it, such as on YouTube, Facebook or TikTok. Where does your target audience spend most of their time? Your health and wellness business needs a blog, and here is why.


1. Solve Problems

Once you know your target audience, you’ll better understand the pain points they deal with. Whatever their problems are, you can offer solutions through the articles and videos you produce on your website.


A happy customer is one whose expectations are met. Figure out what your clients need and offer it on your blog.


betterhelp blog image



BetterHelp features advice articles covering some of the most common stressors in people’s lives. The brand focuses on mental wellness and shares ideas for living your happiest, best life. It also offers therapy. When people need someone to talk to, they may immediately think of the company because they’ve read an article about the topic there.


2. Stand Out from the Competition

Your blog may be one of the main things setting you apart from your competitors. You can show off your personality, highlight specialized knowledge, and even showcase different employees or customers. What is it about your brand that makes you truly unique? What is your unique value proposition (UVP)?


A blog gives you the chance to show off your personality to the world. It might sound like a small thing, but company culture can make your business stand out and help others feel connected to you.


3. Add Industry Insight

Everyone who lands on your page isn’t going to be well versed in your industry. Adding information to a blog lets you teach others what you know. In addition to establishing authority as mentioned previously, you can hone in on the questions users most often ask.


You can rank better in search results by covering specific phrases, and you’ll show users you understand their needs and are ready to offer helpful advice.




We love the way Spectrology uses a topic people want to know about before making a purchase and then links to relevant product details within its blog posts. The combination answers the questions people have while also helping them purchase the solution without a lot of additional effort.


4. Save Money

Starting a blog is a fairly inexpensive endeavor, especially if you already have a website on a content management system (CMS) such as WordPress. You may need to adjust where your posts appear and set up a “Blog” page on the site, but you can just start adding posts and scheduling future ones.


If you’re even a little tech-savvy, you can likely figure it out yourself without having to utilize a web designer. If you’re unsure, enlist the help of a professional developer to ensure everything runs as expected.


5. Ramp up Social Media

More people participate in social media every day. Around 51.4% of marketers are increasing paid social media spending this year. When you have content on your blog, you automatically have relevant things to share with your readers and potential customers.

bites of wellness blog



Personal trainer Samantha Rowland has a blog called Bites of Wellness. The focus is on recipes for gluten-free, low-carb and other healthy options, and she covers a range of meal types. The recipes and beautiful images are well suited for sharing on social media.


6. Look Less Spammy

People tend to prefer articles over advertisements when learning about a company. Adding useful information to your site gives you an opportunity to share knowledge without pushing a product on your reader.


Those who like a soft-sell approach will appreciate the ability to check out your blog and decide on their own about whether or not they wish to buy from you. You’ll also be creating greater name recognition for your brand.

Any Business Benefits From a Blog

Starting a blog is beneficial for nearly any type of business, and health and wellness brands are no exception. If you enjoy writing, then blogging will be second nature for you. If you don’t like to write, you can always farm out the work and stick to the tasks you enjoy most.


A strong blog gets backlinks from others, encourages return visitors and makes your company shine. Put the effort in consistently to see your content and following grow over time.


About the Author

eleanor hecks headshot

Eleanor Hecks is the editor-in-chief at Designerly Magazine. She was the director at a marketing agency prior to becoming a freelance web designer. Eleanor lives in Philly with her husband and dog, Bear.

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