Posts by Kady Sandel
4 Important Things to Consider When Developing a Website
Think of your company’s website as the 24/7 portal to your brand. A website that aligns with your company’s branding, content strategy, and voice can expand the quality of your reach and increase your revenue through brand trust and awareness (which pays off in the long-term!). Here are a few important things to consider when you…
Read MoreWhat is Content Strategy and Why Does Your Business Need It?
Content strategy is a strategy that includes planning, developing and managing all the content your business has or should have. Content can be in writing, photos, videos and other media. Getting the right content in front of the right people at the right time is what will make your business successful. Through strategic planning…
Read MoreWhat is Visual Branding and How It Can Help Your Business
Visual branding consists of design elements such as colors, materials, shapes, fonts (typography), and functionality. Visual identity is not the same as branding. Branding includes the entire suite of branding elements that a company uses such as brand awareness, user profiles, videos, social media posts, logo, content strategy – literally everything. Visual identity…
Read MoreWhat’s Included in Brand Strategy?
Brand strategy is comprised of the following six components: Brand Discovery Brand strategy always starts with a brand discovery. During brand discovery, a business owner writes down everything they know about their business. During this phase, they pinpoint when and how their business started (or when and how an individual will start one),…
Read MoreElements of a Strong Visual Brand
Poor visual branding will hurt your business. People perceive and create thoughts around your brand based on what they see, think, and feel about it. If your branding makes your company look like a luxury brand, but the products you’re selling should be affordable – potential customers will think your brand is too expensive,…
Read MoreBrand Strategy vs Business Strategy
What is the difference between brand strategy and business strategy? Brand strategy and business strategy are similar concepts, but it’s important to think about them separately to understand how they’re different and why each is important — especially when it comes to your wellness, skincare, or cosmetics business! Brand strategy is focused on how to…
Read MoreHow to Develop a Content Strategy
If you haven’t read my previous post about content strategy go and do that first. There you can learn what it is, here you can learn how to do it yourself. You need to ask yourself what is the purpose of creating a content for your business. Just to have more content out there,…
Read MorePurpose of a Logo Design
For wellness product companies, the purpose of a logo is to give your company an identity so you can grow your business. You can capture new clients by having a memorable logo that speaks to them. Your business will then retain customers who trust the brand behind your logo. Your business must have a face.…
Read MoreHow to Find Your Target
To find your brand’s target market, it’s important to first identify whether your business is business-to-consumer (B2C) or business-to-business (B2B). Your company is business-to-consumer if you’re selling directly to people. Examples of B2C companies are clothing stores, essential oil companies, coffee shops, and other businesses where you’re targeting people who need your services…
Read MoreHow to Find Your Competitors In Order To Stand Out
No matter if you already have a business or you’re just starting out – you have competitors. Sometimes, the competitors you think are the biggest are not your competitors at all. Starbucks isn’t necessarily a competitor to a small local coffee shop, even if they’re next door to each other. On the other…
Read More