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3 Marketing Takeaways to Learn from Big-Name Supplement Brands

gold colored supplements

Choosing the right marketing strategy is essential to the success of your startup. Today’s marketplace is hyper-competitive, and supplement companies come and go constantly. Whether your brand is a startup or you’ve been around for a while, finding ways to make your brand stand out and offer greater value to your consumers will be key…

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3 Wellness Business Success Tips for a Slow Market

woman doing yoga

The past decade has been a roller coaster ride that has brought about major transformations in every industry. With the rapid digitalization of the world, especially with the recent coronavirus pandemic, the mindset of consumers has changed substantially when comparing different products and services.   One of the industries which has undergone major transformations and…

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How to Make Your Skincare Brand Stand Out

three women wearing skincare products

Profitability and recognition – a successful skincare brand requires both. But when you’re first starting out, getting noticed as a skincare entrepreneur can be tough.   Seeing so many beauty startups come and go can be discouraging, too. In today’s saturated market, the beauty and skincare business is loaded with fierce competition, so you’re going…

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5 Branding Ideas Your Competitors Never Saw Coming

wellness entrepreneur with a whiteboard

The health and wellness industry is full of up-and-coming businesses jostling to claim their share of the proverbial pie. If you want to do the same, you have to stand out from the crowd and show potential customers exactly why they should choose you over your competitors.   One of the most simple and effective…

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6 Areas Where Health & Wellness Businesses Frequently Overspend

woman lying on yoga mat looking at laptop

There are two ways to maintain your health and wellness business’s growth trajectory. The first is to reduce your operational costs in a methodical, sustainable way. The second is to increase your revenues through improved sales and targeted advertising techniques.   Unfortunately, all too many businesses in the industry overspend when it comes to their…

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