This is a guest post for the Aventive Studio blog written by Kayla Bennet.
The market for wellness products has been growing exponentially. With so many people becoming more health-conscious, the healthcare market will grow even more in the coming years.
So what does this mean? It means that the demand for new ideas that can help consumers stay healthy and live better lives will only continue to grow, giving you ample room to innovate your products as well as its brand image.
It can often be hard for your product or service to cut through the clutter. Even though you’ve carefully crafted your product or service and have taken the time to build a loyal customer base, it can be extremely challenging to set yourself apart from the rest.
Your competitors are coming up with the latest ideas to help their customers live better lives, leaving you with little space to be creative. How do you stand out from the competition and become a better brand? One of the best ways is to invest in custom packaging.
The purpose of this article is to give you some guidance on how you can start incorporating features into your packaging that will help draw in consumers who are also interested in specialty wellness products.
The Rise of Custom Packaging and Why You Should Jump On Board
There is an undeniable trend in the wellness industry, and that is the rise of personalization. Today’s consumers are seeking out brands that they feel represent them as individuals. They want to see their values and personality represented in the brands that they purchase.
More and more people are looking for custom products as major brand names incorporate them into their brand strategy. But why are so many companies moving towards a more customizable brand? Because of the fact above that consumers are looking for brands that do represent themselves.
How Much Customization is Too Much?
When looking at any custom packaging idea, you’ll find many options when choosing the type of customization to use. If you want to implement something similar into your brand, it’s probably best to start with the basics and work from there. It will help you to understand what works for your customers and what doesn’t.
Keep in mind that your packaging is the first point of contact that a customer has with your business. Customers decide whether they want to buy or not based on their initial impression of the packaging. If you overwhelm them with customization, they might get confused and walk away.
What are some examples of excellent custom packaging ideas?
A great example of custom packaging is when Subway started offering customized sandwiches. They know that consumers decide to stop at Subway because they want their sandwiches made JUST for them.
With the introduction of this new feature, they’ve increased sales and have gained more loyal customers. What makes this so successful is that they didn’t just implement one type of customization but multiple ways to personalize your product.
The best packaging design for wellness products can include a wide variety of features, such as:
- Good Color Schemes – Make your packaging more eye-catching by using bright colors. Think about the way that your product or service looks. If you’ve ever looked at it, it probably looked boring. That’s why it’s crucial to consider how it looks and match it up with your brand style.
- Unique Graphic Images – Don’t forget the importance of graphics in your packaging, as they are a vital part of your brand message. Your images should reflect your company’s values and personality, making you memorable among consumers.
- Use of Sustainable Materials – Making your packaging as sustainable as possible will help you build a good reputation for yourself and help you to become more environmentally conscious. Most people care about the future of our planet and feel guilty when they don’t try to do their part in trying to lessen the impact on our ecosystem.
When designing a package for your wellness services, there are many options, and you can find one that works for you. Just remember to keep the focus on what’s important – your company’s values and personality. Your customers want to see these things represented in the brands they purchase, so make sure that your packaging is more than just an optional add-on feature.