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Educational Articles for Your Health & Wellness Product-Based Business

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Keys to Building a Successful Brand in the Wellness Industry

By Collaborative Post | January 17, 2024

According to data from the Global Wellness Institute, in 2022, the global wellness economy reached $5.6 trillion, which corresponds to 14% more than the size of this market in 2019. In other words, wellness is a growing market and more and more companies want to build a brand in it. But with so much competition,…

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How to Build a Brand in the Sleep Health Niche

By Collaborative Post | January 15, 2024

Valuated in the tens of billions of dollars, the world of sleep health is not a fleeting trend. It’s an established, ever-evolving space brimming with brands and products ranging from specialized medical solutions to ergonomic products that provide postural comfort. Given this fact, there are a lot of growth opportunities for prospecting business owners to…

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How Product Photography Can Transform Your Branding Strategy

By Collaborative Post | November 24, 2023
Wellness product photography

Product images are essential for any online business, regardless of experience level. This applies to both new and established online stores alike. When purchasing online, customers who cannot check an item in their hands want to know as much as possible about it. The best way to decide if the item is worth buying or…

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Branding and Monetization Strategies for Mental Health Apps

By Collaborative Post | November 14, 2023
Woman using a mental health app

In the dynamic landscape of wellness entrepreneurship, mobile mental health apps serve as crucial digital tools, facilitating the continuous assessment, support, and prevention of mental well-being issues for both patients and healthcare providers. In this digital era, the use of mental health apps is increasing tremendously because they are explicitly tailored according to the needs…

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5 Strategies for Elevating Your Wellness Business

By Collaborative Post | October 13, 2023
skincare rebranding strategy

The global health and wellness market was valued at USD 5,243.3 billion in 2022 and is expected to reach over USD 8,945.3 billion by 2032, growing at a CAGR of 5.5% from 2023 to 2032. This means that there are a lot of growth opportunities for your wellness business.  Let’s dive into five important strategies…

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From Manufacturing to Purchase: Streamlining E-Commerce for Beauty and Wellness Brands

By Collaborative Post | October 12, 2023

The beauty and wellness industry is a peculiar one. It’s an industry relying on subjective taste since everyone’s body (skin, hair, etc.) is different, yet, in e-commerce, you never have a chance to try out the product before buying it. At the same time, e-commerce allows you to purchase at a discounted cost and order…

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How to Brand Your Supplement Business to Stand Out

By Kady Sandel | October 10, 2023
Label and box design - health supplements

The supplement industry is booming, with an ever-increasing number of players entering the market. As a result, it has become crucial for supplement businesses to establish a strong and distinctive brand identity & packaging design to stand out from the competition. Building a unique brand not only helps attract and retain customers but also fosters…

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10 Powerful Strategies to Skyrocket Your Healthy Product Sales Online

By Kady Sandel | October 7, 2023
Soups - wellness products

The online marketplace offers a vast and competitive landscape for businesses, including aspiring health beverage brands. With the increasing demand for health-conscious products, the health beverage industry is thriving, attracting new entrants seeking to make a mark in this lucrative market. However, to succeed and stand out from the crowd, aspiring healthy product brands need…

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Delicious Healing: Exploring CBD Edibles for Wellness

By Kady Sandel | October 4, 2023
Healthy and wellness gummies - CBD

If you’re just diving into the CBD edibles market, let us assure you – it’s a thrilling ride! Whether you’re starting out or expanding, we’ve got essential tips to help you navigate this booming industry. From legalities and business plans to sourcing products and marketing, we’re here to guide you. Let’s embark on this rewarding…

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