6 Types of Rebranding for Health & Wellness Businesses
In the health and wellness industry, keeping your brand fresh and relevant to your target audience is essential. As the landscape evolves, businesses must adapt and change their branding strategies. There are several ways to rebrand a health and wellness business; each type can help achieve different goals.
Whether you want to rebrand your health & wellness business or create a new visual identity from scratch, Aventive Studio has the expertise to deliver the right outcomes.
We offer a diverse range of services, from brand strategy and messaging to logo design, website design, packaging design, and more to help you establish a memorable brand that sets you apart from your competitors.
In this blog post, we’ll dive into the six types of rebranding for health and wellness businesses and explore how they can help you achieve your branding goals, make more sales, and tap into an audience of loyal dream customers.
1. Brand Merger or Acquisition
A brand merger or acquisition occurs when two or more companies come together to form a new brand. This type of rebranding can be beneficial for health and wellness businesses that want to expand their services or reach a new target audience.
For example, a yoga studio could merge with a meditation center to offer its customers a broader range of services. Or a health food store could acquire a supplement company to expand its product line.
When considering a brand merger or acquisition, it is essential to ensure the two brands are compatible and can work together seamlessly. The new brand must have a clear message and identity that resonates with both companies’ customers.
A new brand strategy would be necessary in order to establish the customer journey, target profiles, and competitor research of your new and expanded brand. Your target audience in a brand merger would necessarily change, and your visual designs need to reflect that change so you can attract the right paying customers.
Aventive Studio can help you develop a rebranding strategy that takes your business to the next level. Learn more about our signature rebranding and design services for health & wellness businesses here.
2. Brand Refresh
A brand refresh involves updating the visual elements of your brand, such as your logo, website, and marketing materials, without changing your brand’s core values and identity. This move can be beneficial for health and wellness businesses that want to stay current and relevant to their target audience.
Example: A wellness center may refresh its branding by updating its logo with a more modern design, changing its color palette, and creating new marketing materials. This can help the business stay fresh and appeal to new customers while retaining existing ones.
You can see an example of a skincare rebranding project that Aventive Studio completed for our client here.
3. Full Rebrand
A full rebrand involves a complete overhaul of your brand identity, from your name to your logo, website, and messaging. This is specifically beneficial for health and wellness businesses that want to make significant changes, such as entering a new market or appealing to a new target audience.
Example: A fitness studio primarily catering to women could rebrand itself as a gender-inclusive space to attract a more diverse clientele.
In this case, the fitness studio would likely need completely different visuals such as colors, Imagery, and website design. A branding agency can ensure these visuals reflect the new direction of your business and align with your strategic goals.
4. Niche Rebrand
A niche rebrand involves narrowing your target audience and focusing on a specific niche within the health and wellness industry. This rebranding is for companies that want to differentiate themselves from their competitors and specialize in a particular area.
Example: A nutritionist could rebrand themselves as a “plant-based nutritionist” to attract clients only interested in a plant-based diet, rather than trying to compete against all general nutritionists. This helps the business establish itself as an expert in a specific area and attract customers who are looking for specialists in the field.
5. Repositioning Rebrand
A repositioning rebrand involves changing your brand’s perception in your target audience’s minds. This type of rebranding can be beneficial for health and wellness businesses that want to change how they are perceived by their customers or enter a new market.
Example: A massage therapy business could reposition itself as a “pain management” center to attract customers who are looking for solutions to chronic pain. This can help the business differentiate itself from other massage therapy businesses and attract new customers.
While the actual massage services would largely remain the same, the way they are packaged and presented to customers would be completely different and communicated through a lens of pain management.
Repositioning is a key element of the rebranding strategies Aventive Studio uses to help our wellness & skincare clients sell more products.
For example, If you are aiming to sell your products in big-box retailers such as Target, it’s probably time for a new visual brand to stand out at that level and attract first-time buyers quickly. Contact our Creative Director here to discuss your rebranding project today.
6. Cultural Rebranding
Cultural rebranding is an important type of rebranding that many health and wellness businesses are pursuing today. In fact, it is becoming increasingly common for companies in this industry to prioritize social and environmental responsibility and align their brand values with those of their customers and the broader community.
Cultural rebranding involves changing the values of a brand to make it more inclined towards the greater good. This could involve anything from shifting to sustainable sourcing and packaging practices to prioritizing diversity and inclusivity in marketing and company culture.
By doing so, health and wellness businesses can build a stronger and more authentic brand identity that resonates with consumers increasingly concerned about social and environmental issues.
Example: A company specializing in natural skincare products might rebrand to focus more on sustainable and ethical sourcing of ingredients and reducing packaging waste.
This would appeal to customers who are passionate about sustainability and help differentiate the company from competitors who are not prioritizing these issues.
Final Thoughts
As a health and wellness business, your brand is your most valuable asset. It’s how your customers perceive you and what sets you apart from the competition. That’s why it’s essential to work with a branding agency that understands the unique challenges and opportunities of the health and wellness industry.
At Aventive Studio, we’re a full-service branding agency that specializes in helping health and wellness businesses develop strong and impactful brands.
Whether you’re looking to refresh your existing brand or rebrand your business from scratch, we can help you establish a cohesive and memorable brand that resonates with your target audience.
From brand strategy and messaging to logo design, website design, and packaging design, we offer the services you need to achieve a successful rebranding. We take a collaborative approach, working in sync with you to understand your business and create a brand that reflects your values and mission.
Contact us today to schedule a consultation and see how we can help you update your visual branding and strategy.