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The Impact of Influencer Marketing on the Wellness Industry

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The wellness industry is flourishing as ever. Despite the impact of the pandemic on the world economy, or perhaps because of it, today’s generation is more keenly aware of the importance of having a fit body and sound mind. Yoga classes, hand compressors, even anti-inflammatory kimchi—the wellness industry continues to churn out a wide range…

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Natural Brands: 7 Tips To Expand Your Audience

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Are you struggling to find the right health and wellness strategies to find engage and grow your audience? It’s understandable. Even though there are a ton of strategies for growing your audience, finding the suitable one for your brand can be daunting. Besides, even though technology has eased the connection between brands and audiences, getting…

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Blog Ideas for Wellness Product-Based Business

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The rise of information technology has led to greater access to knowledge and information. We can now find anything we want online, at any given time. But not only is the internet an enormous source of knowledge, but it also has its pros and cons. As with most things in life, there are benefits as…

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4 Powerful Tips for Branding Your Wellness Business

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Despite the fact that startup mortality is increasing, large health and wellness brands like Lululemon Athletica, L’Oreal, Coty, and Fitbit continue to grow stronger and larger every year.   According to the US Bureau of Labor Statistics, 20% of startups fail during the first year of operation, 45% fail within five years, 65% fail within…

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3 Brand Messaging Strategies for a Skincare Business

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Skincare products are rising in popularity — and you need to seize this opportunity to make your skin care brand stand out. Though consumers were already prioritizing skincare over cosmetics more than a year before the pandemic, L’Oréal’s Marc Toulemonde states that the global event further accelerated the process. In fact, cosmetics sales declined by 12% at…

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Social Media Strategies for Your Wellness Products

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Power of Social Media Nowadays, no respectable brand out there goes about promoting its products without a killer social media strategy. And neither should you! Let’s face it, social media has become a quintessential component in marketing, and you only need one brief look at the world today to figure out why, and how. And…

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How Wellness Brands Can Connect With Your Digital Audience

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The most fascinating thing about today’s audiences is that they are more informed than any other group in history. Thanks to modern-day communication channels and hyperactive social media, consumers are now empowered at many levels.   This ability to calculate what’s good for them and awareness about their well-being has created a new market dynamic…

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