If a company was building a brick and mortar location, you would want to create a space that shows off your wares and attracts your customers. This same opportunity exists in the digital world by having your own well-designed and user-friendly website.
A website that aligns with your company’s branding and voice can expand your reach to customers around the world, increasing your revenue and brand awareness (which pays off in the long term!). Below are some reasons why your website should be an important centerpiece of your business strategy.
Go where your customers are.
Your customers are on the internet. And having your own well-designed website is an integral step to finding them and giving them the opportunity to connect with your brand.
Google processes over 40,000 search queries per second. When you have an effective website, you can get your company’s products and content in front of qualified leads that are looking for your services and are ready to buy. And by implementing a search engine optimization (SEO) strategy on your site, which helps your website come up in the top search engine results, you can build a steady flow of traffic and ensure that customers find you.
Introduce people to your brand.
Picture this: While sipping your morning coffee, you see a story about cat cafés on the news. Your mom, who has 5 cats, is visiting this weekend, and you wonder if there’s a cat café nearby that you could enjoy together. You search online, and one cat café shows up, but it’s on the other side of town.
The problem: they don’t have a website. There is nowhere for you to find information, opening hours, parking details, or pictures of the space. You can’t learn anything about this business, what their values are, or if they even exist anymore.
Would you really take the time to drive to the other side of town, with your mom in town, just to see if this cat café still exists? Or would you shrug your shoulders, close your browser, say “I guess I’ll drive by there and check it out sometime…” then forget about it? (Probably the latter.)
Don’t be that cat café. Your target market is curious about your brand. They may not want to show up at your store without warning, or cold call you with questions — they may want to look around online first, get a feel for your brand, see if their questions are answered, and get a peek behind the scenes via your blog or free content.
Give your potential customers the opportunity to get to know you. Providing your information on your website also filters out people who are not interested in your product or services, which results in more qualified leads.
Social media channels change.
Consumer behavior and trends will always evolve, and the online space is no different. Social media platforms ebb and flow in popularity, and it’s hard to say what will be popular five years from now.
Facebook is the most popular social media platform… but young people aren’t using it. Tomorrow a new social platform may emerge, or an old platform may fade to obscurity (You probably already know the story of MySpace). Social media can be an incredible tool to introduce customers to your offerings, but what happens when the algorithms change?
Your website is yours. You have total control over the visuals and content, and you can add or change things as your company grows. By investing in your website and designing it with intention, you lay the groundwork to impress future customers and grow your company in the long-term.
Is your website welcoming?
Think of your website as the entryway to your brick-and-mortar business. When people walk in, do they feel welcome? Do they want to look around? Is there an obvious progression of where they should walk (or click) next?
Great website design focuses on appealing to your target audience, highlighting your products or services in messaging that your customers understand, and showing them how to purchase from you. Once a potential customer lands on your website, they may not stick around if they don’t immediately identify with the message, if the web design is poor, or if the page takes too long to load.
Many businesses build simple websites and still miss out on major opportunities because their content isn’t seen by the right people, or it doesn’t convert browsers into buyers. For the best results, a business focused on growth needs a professional team for web design that achieves maximum impact and reach.
Aventive Studio helps brands assess their current online position and update their website, logo, images, website copy, and more to improve growth and brand awareness. If your website is due for a fresh redesign, or if you’re ready to create a new website, check out our website design portfolio to see what we’ve done for our clients. We would love to partner with you to make your website, and your brand, truly shine.