The internet holds a treasure trove of grandiose-yet-insufficient promises for entrepreneurs. Websites advertising “Pre-designed logos for sale – just $30!” might catch the eye of a frugal entrepreneur who knows that her company needs a logo soon.
While it’s admirable to try to save money when bootstrapping your business, there are a few visual branding elements that you should never cut corners on– and your logo is one of them.
In this post I will explain why your company’s logo needs to be customized, and why buying a premade or DIY logo will hurt your startup in the long run and possibly lead to legal issues down the road.
The Problem with Pre-Made Logos
First, there is no such thing as “buying a logo.” A graphic designer offers services, not a product.
While logos cannot be sold, ideas can. When you’re looking for a logo design, it’s important that you find a designer who will offer an idea that matches your company’s vision. A well-designed logo piques interest and invites your customers to connect with your brand.
So let’s talk about cheap pre-made logos. There are tons of people selling icons that they call logos. These are not actually logos – they are vector pictograms that can be used as logos.
The problem with them is that even after you buy a “logo” for your company, the exact same logo is still available for someone else to buy. Thus, your new logo isn’t really new – and it certainly isn’t yours.
Another company may already be using that same logo, or next week a competitor might browse through the same website and purchase that exact logo. There is absolutely nothing stopping that from happening. The purpose of a logo is to separate yourself from your competitors, but how can you do that if you have the same logo?
What would it look like if several athletic companies copied the Nike swoosh? Or if every coffee shop had the same logo as Starbucks? You can imagine the lawsuits and customer confusion that would unfold. By taking the cheap and easy shortcut at the beginning and purchasing a pre-made logo, you guarantee that you will eventually need to rebrand your company.
The Solution: Hire a Graphic Designer
All of the above drama can be avoided by simply hiring a graphic designer to create a custom logo for your business. A graphic designer or branding agency, especially one with a background in brand strategy, will have ideas on how to visually communicate your brand to your target audience through your unique logo design.
Logos make the first impression on your potential customers, and they are the most important symbol of your brand. Your logo will be everywhere: on your business cards, letterhead, promotional materials, website, storefront, merchandise, social media and more. A unique logo helps you stand out from your competition and ensures that customers remember you.
If you want to succeed in building your brand and scaling your revenue, you truly need to invest in a custom logo that reflects your company’s long-term strategic goals.
Is it time to invest in a well-designed, unique, and memorable logo for your company?
At Aventive Studio, we can design a logo that captures your brand’s essence and communicates it seamlessly to your target audience. Drop us a line to schedule your consultation, and check out some of our previous logo design work here.