The Best Marketing Strategies For Your Health & Wellness Business
The health and fitness market is clearly flourishing at the moment. Recently, the worldwide health and wellness market was worth $3.31 billion. This figure is projected to increase to $4.24 billion as a result of increased health consciousness.
So if you run a health and wellness business, how can you use marketing to your advantage?
Don’t lose sight of the fact that making money is the overarching goal of any marketing effort. Marketing for health and wellness is a lifeline for brands in a competitive market because it enables them to differentiate themselves by targeting a certain demographic and developing meaningful relationships with them.
Marketing for wellness can make a difference in the bottom line for any business, whether you’re a hip new gym or a mobile massage therapist. But before you invest in marketing, you need to make sure your visual branding is designed to stand out from the competition and attract the attention of your Ideal client!
At Aventive Studio, we create memorable brand identities to help you make more wellness, skincare, and cosmetic product sales. View our full suite of branding, packaging design, & strategy services here.
1. Enlighten Your Audience
Few people are experts on wellness despite the fact that we all try to take care of our health as best we can.
Prior to signing up for a meal-planning app, most people spend a rather significant amount of time researching healthy eating and making attempts to incorporate the advice they find into their daily lives. Then it seems reasonable to assist them in their study.
Connecting with your target audience in the research and consideration phases of the buyer’s journey is best accomplished through the use of educational tools, such as a blog, podcast, or YouTube channel.
Your goal is to take them from the initial awareness of a problem (like the need to lose weight) through their ultimate decision that your business provides the greatest solution to that problem — all through your branding, visual designs, and marketing efforts!
After learning about a firm through informative material, customers are 131% more inclined to make a purchase immediately away.
2. Build a Community
Those in the health and wellness industry would do well to prioritize brand culture, connections, and communities when trying to forge stronger bonds with their clientele and customers.
Increasing the lifetime value of your consumers by cultivating a loyal fan base through community building. Health and wellness marketing strategies like social media, email and a private members area can help you reach your goals.
Focused content marketing that responds to consumer pain points, wants, and needs at each level of the customer funnel will help you achieve your marketing goals.
Aventive Studio can determine the brand voice, content strategy, customer profiles, and buyer journey for your wellness business through our signature brand strategy process.
3. Compile a Database of Your Competitors
It’s important to study the marketing strategies of your competitors before launching your own.
It is recommended that you begin by identifying the most successful companies in your field as well as your most direct competitors.
Using one of the search engine optimization tools is the simplest way to research your online rivals. Who is currently ranking for your desired search terms? The solution can be found by searching for or entering your domain name.
On the very first page of results for your chosen term, eight out of ten will be aggregators and review platforms that feature many products. The fastest way to learn who your rivals are is to click through each page.
This sort of research can help you identify the channels that your rivals are neglecting and the ones that are working well for them. You can also consider whether their lack of interest in some strategies is due to their ineffectiveness or because your rivals haven’t tried them out.
After a couple of hours of preliminary search, you’ll have a wealth of information on the advantages and disadvantages of your rivals’ campaigns from which to draw.
4. Use Video to Convey Your Messages
Although social media is a potent tool, many users now prefer video posts to images. Live video is preferred by 82% of viewers, and an estimated 82% of all internet traffic is made up of streaming videos. Plus, there are numerous ways to check your video marketing metrics to ensure your efforts are leading towards your business goals.
Over 400 hours of video are uploaded to YouTube every waking minute, making it the undisputed leader in the video-sharing space.
Facebook Live, Instagram Stories, Snapchat Stories, and Twitter are just some of the social media platforms that have upped their game in response to the growing popularity of live video broadcasts. Also, YouTube has launched its own Live service, allowing businesses to have real-time conversations with their customers.
5. Be Active on Social Media
If you’re looking for new and creative ways to promote health and well-being, social media should be at the top of your list. When put in context, consider that 91% of people have faith in social media’s ability to bring people together and that 64% of customers want brands to reach out to them via social media.
Keeping this in mind, think about which social media sites are best for promoting your health and wellness company. Social media platforms like Facebook, Instagram, Twitter, and professional networking sites like LinkedIn may all be used to establish a more personal connection with your target demographic.
Using these channels as a wellness brand requires consistent publication of interesting material, which should be carefully designed with the target audience in mind. Doing so strengthens the bond between your brand and its followers by making them feel appreciated.
The increased exposure your health business can get from using paid social media is another reason why it would be a good idea to invest in it.
With paid social media, you may create extremely specific audience segments to reach your goals. Facebook or Instagram are ideal for this because you can narrow your audience down based on their likes and hobbies, as well as target those who are similar to your current clientele.
6. Build a Personal Brand
In other words, potential customers care about the face of your company or product. Hence, it’s important to have a strong online identity for your company and its founder, CEO, and/or key personnel.
Customers are much more likely to make a purchase if they can get an idea of what it’s like to use the product they’re considering buying from actual users.
Just by using one platform (Instagram, Facebook, or LinkedIn) you may demonstrate how your personal values are in line with those of your brand.
7. Tune In to Online Reviews
How does one go about finding a new massage therapist or acupuncturist? Probably through friends and family.
But when everything else fails, you turn to good old Google. Interestingly, in what direction will a search engine take you refers to feedback left on websites.
Did you know that 88% of consumers put as much importance on internet reviews as they do on personal recommendations? Hence, word-of-mouth is really important.
You’re missing out on endless opportunities to connect with customers, find out what’s impressing them, and fine-tune your services if you don’t keep an eye on your Yelp, TripAdvisor, and Google pages.
Negative comments posted online need not be feared. Don’t just let your internet reputation slide by without doing anything; instead, take charge of it by claiming your accounts, responding to reviews, and encouraging happy customers to spread the news.
You may grow your business and win the admiration of spectators if you take absolute control of your online presence and use any negative feedback as a chance to learn and improve. When this happens, positive feedback from customers posted online will begin to boost sales.
8. Keep In Touch With Customers Via Email
The challenge of coming up with adequate material for your online marketing via email and social media is real. It can be challenging enough to keep up with a monthly newsletter without also having to deal with blogging, reviews, and social networking.
The problem won’t go away totally, but it could be mitigated by having a third party oversee your content generation. Constant maintenance, such as creating new email templates, updating existing ones, and setting up regular send times, is still required.
Even though it can be a lot of extra work, email remains the best way to keep in touch with customers. Clean data, unique content, and hands-off software are all yours with email automation. Plus, with a regular and well-written email presence, you’ll always be fresh in the minds of your old clients and potential new ones.
Final Thoughts
To conclude, an organized, customer-centric marketing plan is always essential. However, don’t be scared to experiment with your marketing strategies and discover fresh approaches to engage your target demographic. With the inclusion of SMS marketing automation, you can streamline and optimize your campaigns for even better results.
You must keep your brand at the forefront of consumers’ minds as the wellness business shifts more rapidly than ever before. The more attentive you are to your clients’ wants, and demands, the more secure your wellness enterprise will be in the long run.
Your marketing strategy can only be as good as your brand’s visual identity and packaging designs. First impressions matter, and if your target audience can’t trust your brand right away, your marketing efforts will be for nothing.
Aventive Studio is a professional branding agency that can help you create a memorable visual brand that instills trust in your audience through our brand strategy, visual Identity, graphic design, packaging design, and website design services.
If your wellness company is ready to scale to the next level and make more product sales, contact Aventive Studio here.