10 Healthy Snack Branding Strategies To Make More Sales
Snacking has evolved from being mindless to being attentive and healthy. A market research report predicts that the healthy snack industry will grow from USD 78.12 billion in value to USD 108.11 billion.
Another snacking trend study by Mondelez International found that 59% of US consumers, and 70% of millennials, prefer snacking throughout the day rather than eating three square meals.
There is a growing demographic of health-conscious consumers interested in finding nutritious alternatives to the typical snack fare. Nut-based snacks with high protein, antioxidants, and fiber hold the largest share of the healthy snack industry.
A professional marketing team is a wonderful idea, but first you should have a brand strategy in place to guide your efforts, including your customer journey, target profiles, competitor research, and more. Learn more about Aventive Studio’s brand strategy services for healthy snack brands here.
Here are some of the most effective strategies for promoting a healthy snack brand.
1. Innovative packaging
Your snack packaging design is a crucial aspect of any successful marketing plan. Products are not just wrapped in plastic or paper; there are numerous more considerations in the packaging process.
As a manufacturer, you know how important it is for your items to appear suitable, represent your brand, and serve a practical purpose (such as keeping the product safe). You can try using eco-friendly packaging by giving it a shot.
Get creative and sell treats in sample sizes or smaller containers. It serves a dual purpose. First, if your product is brand new, offering a smaller container or amount will encourage the client to try it because it will be less expensive. As a result, there would be less food wasted.
2. Identify the Optimal Marketing and Sales Channels
Promoting a product or service using digital channels, such as social media, email, blogging, etc., is now standard practice. We are well aware of the far-reaching effects of the web. Through these channels, you may easily promote your items and inform your target market about the benefits of eating healthy snacks.
It would be best if you sold your brand to the correct people. Hence it would help if you used the right digital channel. Learn more about Aventive Studio and how we can help you identify the correct marketing channels for your unique healthy snack business.
When discussing distribution methods, knowledge about local purchasing patterns is essential. Ask yourself, “Would customers prefer to shop directly or spend more time on e-commerce sites?” Location is everything when it comes to making a transaction.
3. Only Utilize Organic and Natural Substances
One study finds that India and China, two of the region’s most populous countries, are driving the region’s rising demand for organic foods. In the next five years, experts predict the global market for organic snacks could be worth as much as $24.035 billion.
Non-genetically modified foods, organic products, and natural remedies are fashionable. As a result, you can entice clients by providing organic snack options such as organic dates.
Clean-label food company Safe + Fair is a fantastic example of building a brand upon a firm foundation of ‘clean ingredients’, with the guarantee that all of their ingredients are plant-based and free from the top 9 allergens. They also actively engage their audience on their Instagram page with useful tips and tricks for incorporating their products into yummy, healthy recipes.
4. Collaborate with Well-Known Brands
You may more readily contact consumers by teaming up with a well-known company in your area. Consider forming strategic alliances with health-conscious beverage companies or eateries to reach your demographic. Work on a joint advertising and marketing plan with them to promote your products.
If other well-known companies endorse your product, consumers are more likely to buy it. If you’re not in the food or beverage industry, you may still associate your business with celebrities who are fitness role models by partnering with them.
5. Host or Attend Food & Snack Festivals
Hosting foot events is possible depending on who you’re trying to attract. Events at colleges, universities, sports clubs, etc., can effectively reach your target demographic.
Select an appropriate venue for your function to attract the right audience at the right moment. Your merchandise might be given away as prizes or displayed for all to see. Customers can learn about a company and its products at events.
To attract the largest possible crowd, you should advertise heavily, hold the event for free, and schedule it for a holiday. Participating in food festival events is a great alternative to hosting your event if you want to promote your snack food without breaking the bank.
As a result of the epidemic, the snack food industry has undergone a dramatic transformation. After the epidemic, the marketing of snacks is expected to increase, but consumers will be looking for nutritious options this time around.
Additionally, there is a possibility that online shopping will replace everyday impulsive purchases. If you want to sell your goods quickly and easily, it’s a good idea to partner with e-commerce websites or online directories like Zomato, food panda, etc.
6. Become a Household Name in Your Neighborhood
You should focus on the local healthy snack market if you are starting out. Make your organization noticeable as a vital element of the neighborhood rather than just another commodity you’re trying to sell. Talk to store owners in your area and inquire about the possibility of selling or promoting your products there.
Also, think about hosting events in your area. Having notable guests and a wide variety of food and drink brands on display can increase the event’s appeal to local consumers. This may seem unproductive, but it actually has valuable applications. Sometimes, when customers don’t feel like they’re being marketed to, businesses do better.
7. To Retain Customers, Offer Subscriptions
In the broader food and beverage business, food subscriptions are currently extremely trendy. Not unexpected, considering how effective this strategy is at keeping existing customers and attracting new ones.
Offering a subscription service removes the hassle of shopping for your clients since they won’t have to visit a physical location or even a website to make their purchases. That way, students can always have easy access to snacks without having to make any special effort.
8. Revamp Brand Engagement
Depending on their age and how they choose to spend their free time, manufacturers should aim their snacks at specific demographics.
Both millennials and boomers enjoy snacking throughout the day, but since boomers tend to start the day later and wind down earlier than millennials, it makes more sense to market to them with options that are more appropriate for the middle of the day.
And what people eat at different times of the day differs as well. Eighty-one percent of individuals eat bakery snacks, with most age groups preferring them in the afternoon and evening rather than at lunch or on special occasions.
9. Watch Upcoming Trends
Maintaining forward momentum in an industry requires constant vigilance with regard to emerging trends.
For e.g., raw chocolate and sprouted grains are two developing trends in the snack industry, and the trend of premium sizing foods by replacing conventional components with organic alternatives, as well as vegan and fair trade claims, or foods that are good for your dental health.
10. Advertise on Online Marketplaces
Using online marketplaces like eBay, Etsy, and Amazon may seem like an unconventional kind of advertising. Still, it can actually generate a lot of interest in your business as well as sales. Customers who are looking for a bargain on your snacks are more likely to visit your web pages than those of your competitors.
Final Thoughts
Marketing is crucial if you are trying to spread the word about a new product or boost sales of an existing one. You need to consider your brand, your business, and your audience when developing a marketing strategy.
Moreover, you need to think of ways to make your healthy snack company and its wares stand out from the competition. Even though it’s crucial to keep realistic expectations, you can anticipate a great outcome if you focus your marketing efforts where they’ll be most effective.
Aventive Studio is a wellness branding firm that helps healthy snack brands grow their businesses and sell more products through services like packaging design, web design, logo design, and brand positioning.
With our help, you can build a brand that stands the test of time and attracts loyal customers to your healthy food company. Contact our Aventive Studio team to talk about branding or rebranding, or check out our trademark brand strategy methodology here.